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Upaya Memaksimalkan Potensi Bisnis UMKM melalui Pendampingan Pemasaran Digital Hardyansah, Rommy; Didit Darmawan; Jahroni; Arifin, Samsul; Negara, Dharma Setiawan; Wibowo, Agung Satryo; Evendi, Wakid; Ikhwanuddin; Rizky, Muchamad Catur; Halizah, Siti Nur; Nuraini, Reny
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): April 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i4.1642

Abstract

The rapid development of digital technology and the internet has had a significant impact on marketing, especially for Micro, Small and Medium Enterprises (MSMEs). Digital marketing is a more promising option because it allows potential customers to get complete information about products and make transactions online. Although it is still considered less important by the players, this is due to the need for specialized skills related to mastering information technology in order to reach a larger target market. Previously, the sale of Makaroni New Asep required consumers to come directly to see the products they wanted to buy. The purpose of this research is to provide an understanding to the owner of Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the implementation of digital marketing strategies. In an effort to provide guidance to Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the application of Digital Marketing as a product marketing strategy, this activity involves several stages, including: (1) introduction to the use of social media; (2) introduction to the marketplace platform; and (3) the process of receiving orders and shipping goods. The results of this service show that New Asep Macaroni MSMEs now have a significant presence on social media and the marketplace. MSME owners also gained a better understanding of digital marketing and managed social media and marketplace platforms effectively. Thus, this community service contributes to increasing the competitiveness of MSMEs in facing the digital marketing era.
Challenges to the Implementation of the Job Creation Law on Workers' Constitutional Rights Suyuti, Mahmud; Hardyansah, Rommy; Darmawan, Didit; Wibowo, Agung Satryo; Khayru, Rafadi Khan
Bulletin of Science, Technology and Society Vol. 2 No. 3 (2023): Bulletin of Science, Technology and Society (November)
Publisher : Metromedia

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Abstract

The implementation of the Job Creation Law in Indonesia has changed the regulatory landscape regarding layoffs. This regulation brings flexibility in the labor market, but is often perceived as reducing worker protection. Using a normative juridical approach, this research explores the impact of regulatory changes on workers' rights and the challenges of implementation. Constraints such as weak legal supervision, declining role of labor unions, and uncertainty of legal procedures are highlighted. The research also suggests strategies based on “flexicurity” and social dialogue to balance the interests of companies and the rights of workers in order to create a more equitable and sustainable labor market.
Consumer Protection in Expired Food Cases Sumito, Sumito; Saputra, Rio; Darmawan, Didit; Wibowo, Agung Satryo; Hardyansah, Rommy
Bulletin of Science, Technology and Society Vol. 3 No. 2 (2024): Bulletin of Science, Technology and Society (August)
Publisher : Metromedia

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Abstract

Expired food is a serious problem that threatens public health and violates consumer rights. This research explores the challenges in implementing consumer protection regulations against the circulation of expired food in Indonesia. Using a normative juridical approach, this study analyzes existing regulations, barriers to their implementation, and factors that influence the effectiveness of legal protection. The results show that weak supervision, low consumer literacy, and lack of coordination across sectors are the main obstacles. Strategic recommendations include strengthening regulations, increasing the capacity of supervisory institutions, consumer education, utilizing technology, applying strict sanctions, and cross-sector collaboration. These strategies are expected to improve consumer legal protection in a sustainable manner, creating a safer and fairer market.
Competition Law in the Digital Era: Perspective on Startup Companies in Indonesia Mustafa, Abraham Reyhand; Hardyansah, Rommy; Putra, Arif Rachman; Wibowo, Agung Satryo; Negara, Dharma Setiawan
Bulletin of Science, Technology and Society Vol. 4 No. 1 (2025): Bulletin of Science, Technology and Society (May)
Publisher : Metromedia

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Abstract

Business competition in the digital era presents new challenges for startups in Indonesia, such as the dominance of large platforms, algorithmic discrimination, and the lack of digital infrastructure. Law Number 5 of 1999 as the legal basis for business competition has not fully accommodated technological developments such as algorithms, big data, and the digital ecosystem. This research analyzes the application of competition regulations to startups in the digital era, focusing on challenges such as market access inequality and the lack of legal education. Additionally, this research explores opportunities such as the use of disruptive technology and collaboration between startups and regulators. With a normative-empirical approach, this research examines the relevance of current regulations and provides strategic recommendations to create a fair and sustainable digital business ecosystem. The research results indicate that revising regulations to be responsive to the digital era is essential to support healthy competition and innovation in the startup sector.
PERAN MAHASISWA DALAM PENGUATAN KETAHANAN SOSIAL-EKONOMI MELALUI PROGRAM PENGABDIAN MASYARAKAT BERBASIS PARTISIPATIF DI WILAYAH TAMBAK REJO, KABUPATEN SIDOARJO Wibowo, Agung Satryo; Darmawan, Didit; Khayru, Rafadi Khan; Mardikaningsih, Rahayu; Hariani, Mila; Issalillah, Fayola; Vitrianingsih, Yeni
Jurnal Pengabdian Masyarakat (Z-COVIS) Vol. 1 No. 1 (2025): Jurnal Pengabdian Masyarakat (Z-COVIS)
Publisher : Penerbit Az-Zahra Media Society

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Abstract

Program pengabdian masyarakat berfokus pada pembagian sembako bagi warga kurang mampu di wilayah Tambak Rejo, Kabupaten Sidoarjo, merupakan salah satu bentuk nyata kepedulian sosial mahasiswa Universitas Sunan Giri Surabaya (Unsuri) dalam mengatasi permasalahan ketimpangan sosial-ekonomi. Melalui pendekatan Community-Based Participatory Research (CBPR), mahasiswa tidak hanya mendistribusikan kebutuhan pokok, tetapi juga melakukan identifikasi permasalahan secara mendalam melalui observasi partisipatif dan wawancara dengan warga setempat. Hasil program menunjukkan bahwa mayoritas penerima bantuan sembako hidup dalam kondisi ekonomi yang rentan, dengan akses terbatas terhadap kebutuhan pangan dan fasilitas dasar. Refleksi pelaksanaan kegiatan menegaskan pentingnya pemetaan kebutuhan berbasis data lapangan dan validasi langsung guna memastikan efektivitas serta ketepatan sasaran distribusi. Selain memberikan manfaat material, keterlibatan aktif mahasiswa dalam program ini mampu meningkatkan kompetensi sosial, empati, serta integritas mereka sebagai calon pemimpin perubahan di tengah masyarakat. Sintesis pengalaman ini diharapkan dapat menjadi acuan pengembangan program pengabdian masyarakat berbasis kolaborasi yang lebih luas dan berdampak berkelanjutan. Rekomendasi diarahkan pada perlunya sinergi lintas sektor dan penguatan sistem evaluasi agar tiap program sosial dapat memberikan kontribusi optimal bagi pembangunan Masyarakat.
Penyidikan Tindak Pidana Perpajakan Berdasarkan Peraturan Menteri Keuangan Nomor 17 Tahun 2025 Wibowo, Agung Satryo; Darmawan, Didit; Putra, Arif Rachman; Hardyansah, Rommy; Jauhari, Muhammad Alvin
Lex Stricta : Jurnal Ilmu Hukum Vol. 4 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Hukum Sumpah Pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46839/lexstricta.v4i1.1432

Abstract

Law enforcement in the field of taxation plays a crucial role in ensuring compliance and optimizing state revenue. Minister of Finance Regulation Number 17 of 2025 serves as a legal foundation for the investigation of tax crimes, aiming to uphold the principles of transparency, accountability, and human rights protection. This study examines two main aspects: the implementation of tax crime investigations and the practical challenges encountered, as well as how taxpayers' rights are protected under the regulation. The findings indicate that although the regulation contains comprehensive procedural standards and safeguards, several obstacles persist in practice, including legal interpretation issues, limited resources, and socio-cultural or bureaucratic barriers. It is recommended that derivative regulations be refined, the competence of law enforcement officers be improved, and oversight mechanisms be strengthened to ensure fair investigation processes for both the state and taxpayers. Continuous reform is necessary for the national taxation system to effectively address legal challenges and meet public needs in a balanced manner.
Peran Hukum Kepailitan Dan Penundaan Kewajiban Pembayaran Utang (PKPU) Dalam Penyelesaian Sengketa Utang Piutang Di Indonesia Dirgantara, Febrian; Putra, Arif Rachman; Darmawan, Didit; Khayru, Rafadi Khan; Wibowo, Agung Satryo
Lex Stricta : Jurnal Ilmu Hukum Vol. 4 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Hukum Sumpah Pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46839/lexstricta.v4i1.1444

Abstract

This study aims to provide a normative‑juridical analysis of the legal framework governing bankruptcy and The Suspension of Debt Payment Obligations (PKPU) under Indonesia’s Law No. 37 of 2004. Using a normative approach, the research examines the statutory foundations, core principles, and the mechanisms by which bankruptcy and PKPU procedures are implemented in resolving creditor‑debtor relationships in Indonesia. It addresses the eligibility criteria, procedural stages, and institutional roles involved both in initiating bankruptcy proceedings and in conducting the PKPU mechanism as a means to rescue the debtor’s business. The analysis finds that while Law No. 37 of 2004 offers robust legal instruments, its practical implementation still faces challenges such as limited transparency, potential moral hazard, and the need to bolster the role of administrators and judicial oversight. In particular, PKPU provides a valuable opportunity for debtors and creditors to negotiate debt restructuring before moving to liquidation, aligning more closely with principles of procedural justice and economic efficiency. Ensuring consistent enforcement and the integrity of legal actors is critical for the Law’s objectives to be fully realized in practice.