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All Journal Jurnal Hukum Lex Generalis JPM: JURNAL PENGABDIAN MASYARAKAT Bulletin of Science, Technology and Society
Wibowo, Agung Satryo
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Upaya Memaksimalkan Potensi Bisnis UMKM melalui Pendampingan Pemasaran Digital Hardyansah, Rommy; Didit Darmawan; Jahroni; Arifin, Samsul; Negara, Dharma Setiawan; Wibowo, Agung Satryo; Evendi, Wakid; Ikhwanuddin; Rizky, Muchamad Catur; Halizah, Siti Nur; Nuraini, Reny
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): April 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i4.1642

Abstract

The rapid development of digital technology and the internet has had a significant impact on marketing, especially for Micro, Small and Medium Enterprises (MSMEs). Digital marketing is a more promising option because it allows potential customers to get complete information about products and make transactions online. Although it is still considered less important by the players, this is due to the need for specialized skills related to mastering information technology in order to reach a larger target market. Previously, the sale of Makaroni New Asep required consumers to come directly to see the products they wanted to buy. The purpose of this research is to provide an understanding to the owner of Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the implementation of digital marketing strategies. In an effort to provide guidance to Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the application of Digital Marketing as a product marketing strategy, this activity involves several stages, including: (1) introduction to the use of social media; (2) introduction to the marketplace platform; and (3) the process of receiving orders and shipping goods. The results of this service show that New Asep Macaroni MSMEs now have a significant presence on social media and the marketplace. MSME owners also gained a better understanding of digital marketing and managed social media and marketplace platforms effectively. Thus, this community service contributes to increasing the competitiveness of MSMEs in facing the digital marketing era.
Regulatory Dynamics And Worker Rights Protection: An Evaluation Of Labor Law And Job Creation In Indonesia Negara, Dharma Setiawan; Wibowo, Agung Satryo; Darmawan, Didit; Santoso, Budi; Widodo, Nanang Saputro Agung
Jurnal Hukum Lex Generalis Vol 5 No 10 (2024): Tema Filsafat Hukum, Politik Hukum dan Etika Profesi Hukum
Publisher : CV Rewang Rencang

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Abstract

The reform of labor law in Indonesia, particularly through the Job Creation Law, aims to adapt labor policies to the demands of the global market and strengthen the national economy. This study evaluates the effectiveness of Law Number 13 of 2003 on Manpower and the changes brought by the Job Creation Law, focusing on the protection of workers' rights and its effect on social justice. The analysis shows that while the new law offers greater flexibility in employment contracts and working period arrangements, there is a significant risk of a reduction in worker protection standards. The study underscores the urgent need for more effective oversight mechanisms and policy advice to ensure that the legal changes contribute positively to workers' lives without compromising their rights.
Challenges to the Implementation of the Job Creation Law on Workers' Constitutional Rights Suyuti, Mahmud; Hardyansah, Rommy; Darmawan, Didit; Wibowo, Agung Satryo; Khayru, Rafadi Khan
Bulletin of Science, Technology and Society Vol. 2 No. 3 (2023): Bulletin of Science, Technology and Society (November)
Publisher : Metromedia

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Abstract

The implementation of the Job Creation Law in Indonesia has changed the regulatory landscape regarding layoffs. This regulation brings flexibility in the labor market, but is often perceived as reducing worker protection. Using a normative juridical approach, this research explores the impact of regulatory changes on workers' rights and the challenges of implementation. Constraints such as weak legal supervision, declining role of labor unions, and uncertainty of legal procedures are highlighted. The research also suggests strategies based on “flexicurity” and social dialogue to balance the interests of companies and the rights of workers in order to create a more equitable and sustainable labor market.
Consumer Protection in Expired Food Cases Sumito, Sumito; Saputra, Rio; Darmawan, Didit; Wibowo, Agung Satryo; Hardyansah, Rommy
Bulletin of Science, Technology and Society Vol. 3 No. 2 (2024): Bulletin of Science, Technology and Society (August)
Publisher : Metromedia

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Abstract

Expired food is a serious problem that threatens public health and violates consumer rights. This research explores the challenges in implementing consumer protection regulations against the circulation of expired food in Indonesia. Using a normative juridical approach, this study analyzes existing regulations, barriers to their implementation, and factors that influence the effectiveness of legal protection. The results show that weak supervision, low consumer literacy, and lack of coordination across sectors are the main obstacles. Strategic recommendations include strengthening regulations, increasing the capacity of supervisory institutions, consumer education, utilizing technology, applying strict sanctions, and cross-sector collaboration. These strategies are expected to improve consumer legal protection in a sustainable manner, creating a safer and fairer market.
Competition Law in the Digital Era: Perspective on Startup Companies in Indonesia Mustafa, Abraham Reyhand; Hardyansah, Rommy; Putra, Arif Rachman; Wibowo, Agung Satryo; Negara, Dharma Setiawan
Bulletin of Science, Technology and Society Vol. 4 No. 1 (2025): Bulletin of Science, Technology and Society (May)
Publisher : Metromedia

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Abstract

Business competition in the digital era presents new challenges for startups in Indonesia, such as the dominance of large platforms, algorithmic discrimination, and the lack of digital infrastructure. Law Number 5 of 1999 as the legal basis for business competition has not fully accommodated technological developments such as algorithms, big data, and the digital ecosystem. This research analyzes the application of competition regulations to startups in the digital era, focusing on challenges such as market access inequality and the lack of legal education. Additionally, this research explores opportunities such as the use of disruptive technology and collaboration between startups and regulators. With a normative-empirical approach, this research examines the relevance of current regulations and provides strategic recommendations to create a fair and sustainable digital business ecosystem. The research results indicate that revising regulations to be responsive to the digital era is essential to support healthy competition and innovation in the startup sector.
Co-Authors Arif Rachman Putra Didit Darmawan Dwi Budi Santoso Evendi, Wakid Halizah, Siti Nur Ikhwanuddin Ikhwanuddin Jahroni Khayru, Rafadi Khan Mustafa, Abraham Reyhand Negara, Dharma Setiawan Nuraini, Reny Rizky, Muchamad Catur Rommy Hardyansah Samsul Arifin Saputra, Rio Sumito, Sumito Suyuti, Mahmud Widodo, Nanang Saputro Agung