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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian Ibnu Sina Bulletin of Science, Technology and Society
Rizky, Muchamad Catur
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Upaya Memaksimalkan Potensi Bisnis UMKM melalui Pendampingan Pemasaran Digital Hardyansah, Rommy; Didit Darmawan; Jahroni; Arifin, Samsul; Negara, Dharma Setiawan; Wibowo, Agung Satryo; Evendi, Wakid; Ikhwanuddin; Rizky, Muchamad Catur; Halizah, Siti Nur; Nuraini, Reny
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): April 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i4.1642

Abstract

The rapid development of digital technology and the internet has had a significant impact on marketing, especially for Micro, Small and Medium Enterprises (MSMEs). Digital marketing is a more promising option because it allows potential customers to get complete information about products and make transactions online. Although it is still considered less important by the players, this is due to the need for specialized skills related to mastering information technology in order to reach a larger target market. Previously, the sale of Makaroni New Asep required consumers to come directly to see the products they wanted to buy. The purpose of this research is to provide an understanding to the owner of Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the implementation of digital marketing strategies. In an effort to provide guidance to Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the application of Digital Marketing as a product marketing strategy, this activity involves several stages, including: (1) introduction to the use of social media; (2) introduction to the marketplace platform; and (3) the process of receiving orders and shipping goods. The results of this service show that New Asep Macaroni MSMEs now have a significant presence on social media and the marketplace. MSME owners also gained a better understanding of digital marketing and managed social media and marketplace platforms effectively. Thus, this community service contributes to increasing the competitiveness of MSMEs in facing the digital marketing era.
PENGABDIAN MASYARAKAT: PENGENALAN TERANG BULAN MINI SEHAT SEBAGAI SOLUSI JAJANAN ALTERNATIF DI DESA SIDODADI Masnawati, Eli; Muhaimin, Muhammad Reza; Rizky, Muchamad Catur; Anisa, Siti; Hariani, Mila; Mardikaningsih, Rahayu; Safira, Mirza Elmy
Jurnal Pengabdian Ibnu Sina Vol. 4 No. 2 (2025): Juli 2025
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/j-pis.v4i2.1167

Abstract

ABSTRAK Terang bulan merupakan jajanan khas Indonesia yang hadir dalam berbagai variasi rasa, ukuran, dan cara penyajian. Salah satu varian terang bulan yang kini tengah populer adalah terang bulan mini dengan toping ketan dan kacang ijo yang menyehatkan. Penulis tertarik untuk mengkaji keberadaan terang bulan mini sehat ini sebagai alternatif baru dalam jajanan terang bulan yang sudah lebih dulu dikenal masyarakat, mengingat banyaknya kadar gula yang terkandung pada jajanan terang bulan yang menyebabkan penurunan kesehatan masyarakat. Pengkajian ini bertujuan untuk menilai seberapa peduli masyarakat dengan kesehatan mereka untuk mengkonsumsi jajanan dan nantinya juga diharapkan agar masyarakat lebih memperhatikan kesehatan mereka. Kegiatan Ini dilaksanakan dengan metode Participatory Learning and Action (PLA) dimana penulis secara langsung berpartisipasi berdiskusi dan melakukan praktik untuk memperoleh data yang kemudian dibuat sebagai bahan analisis. Kegiatan ini menghasilkan kesimpulan bahwa generasi milenial cukup tertarik untuk membeli terang bulan mini dengan toping yang menyehatkan. Aneka toping yang menyehatkan dan porsi yang mini ini membuat sebagian besar responden tertarik untuk membeli dan menikmati terang bulan mini sehat. Artinya mereka sudah banyak yang menyadari akan pentingnya memperhatikan kesehatan untuk mengkonsumsi jajanan. Kata Kunci: Persepsi masyarakat, terang bulan mini sehat, produk alternatif. ABSTRACT Terang bulan is a traditional Indonesian snack that comes in various flavors, sizes, and presentations. One of the currently popular variations of terang bulan is the mini terang bulan with healthy toppings of sticky rice and green beans. The author is interested in examining the presence of this healthy mini terang bulan as a new alternative in the already well-known terang bulan snacks, considering the high sugar content in traditional terang bulan snacks that leads to a decline in public health. This study aims to assess how much the community cares about their health when consuming snacks and is also expected to encourage the community to pay more attention to their health in the future. This activity was conducted using the Participatory Learning and Action (PLA) method, where the author directly participated in discussions and practices to obtain data that was later used for analysis. This activity concluded that the millennial generation is quite interested in buying mini terang bulan with healthy toppings. A variety of healthy toppings and mini portions make most respondents interested in buying and enjoying healthy mini terang bulan. This means that many of them are already aware of the importance of paying attention to health when consuming snacks. Keywords: Public perception, healthy mini terang bulan, alternative products.
The Effectiveness of Criminal Sanctions in Preventing Corruption: A Literature Review of the Indonesian Legal System Suhartono, Suhartono; Sudjai, Sudjai; Darmawan, Didit; Rizky, Muchamad Catur; Saktiawan, Pratolo
Bulletin of Science, Technology and Society Vol. 3 No. 3 (2024): Bulletin of Science, Technology and Society (November)
Publisher : Metromedia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the effectiveness of the application of criminal sanctions in preventing corruption in Indonesia, with a legal literature-based approach. Through a normative juridical study, this research explores how the application of criminal sanctions, both repressive and preventive, can affect the incidence of corruption. This research also explores the legal reform efforts needed to create a more effective law enforcement system. The results show that the main obstacles to the effectiveness of criminal sanctions are weak supervision and inconsistency in the application of the law, which has implications for the low deterrent effect. The study also reveals the importance of synergy between strict criminal threats and prevention strategies based on anti-corruption education values to build a strong legal culture. From a comparative law perspective, the study suggests the adoption of best practices from other countries, such as Singapore and Norway, to strengthen corruption eradication efforts. Thus, this study provides important insights for policy makers and law enforcers to optimize the function of criminal sanctions as an effective prevention tool.
Co-Authors Didit Darmawan Eli Masnawati Evendi, Wakid Halizah, Siti Nur Hariani, Mila Ikhwanuddin Ikhwanuddin Jahroni Muhaimin, Muhammad Reza Negara, Dharma Setiawan Nuraini, Reny Rahayu Mardikaningsih Rommy Hardyansah Safira, Mirza Elmy Saktiawan, Pratolo Samsul Arifin Siti Anisa Sudjai, Sudjai Suhartono Wibowo, Agung Satryo