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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Gudang Jurnal Multidisiplin Ilmu Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
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Upaya Memaksimalkan Potensi Bisnis UMKM melalui Pendampingan Pemasaran Digital Hardyansah, Rommy; Didit Darmawan; Jahroni; Arifin, Samsul; Negara, Dharma Setiawan; Wibowo, Agung Satryo; Evendi, Wakid; Ikhwanuddin; Rizky, Muchamad Catur; Halizah, Siti Nur; Nuraini, Reny
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): April 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i4.1642

Abstract

The rapid development of digital technology and the internet has had a significant impact on marketing, especially for Micro, Small and Medium Enterprises (MSMEs). Digital marketing is a more promising option because it allows potential customers to get complete information about products and make transactions online. Although it is still considered less important by the players, this is due to the need for specialized skills related to mastering information technology in order to reach a larger target market. Previously, the sale of Makaroni New Asep required consumers to come directly to see the products they wanted to buy. The purpose of this research is to provide an understanding to the owner of Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the implementation of digital marketing strategies. In an effort to provide guidance to Makaroni New Asep Micro, Small and Medium Enterprises (MSMEs) regarding the application of Digital Marketing as a product marketing strategy, this activity involves several stages, including: (1) introduction to the use of social media; (2) introduction to the marketplace platform; and (3) the process of receiving orders and shipping goods. The results of this service show that New Asep Macaroni MSMEs now have a significant presence on social media and the marketplace. MSME owners also gained a better understanding of digital marketing and managed social media and marketplace platforms effectively. Thus, this community service contributes to increasing the competitiveness of MSMEs in facing the digital marketing era.
Sinergi Mahasiswa Dalam Meningkatkan Prestasi Siswa Melalui Bimbingan Belajar Di Desa Sumokembangsri Salwa Sabrina; Muhammad Sultan Sahputra; Nurul Taqwa; Tegar Sasario Pamungkas; Arif Rachman Putra; Didit Darmawan; Samsul Arifin; Jahroni; Rommy Hardyansah; Rio Saputra
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1309

Abstract

Tujuan penulisan artikel ini yakni untuk memaparkan pelaksanaan program bimbingan belajar yang mana merupakan salah satu inisiatif pengabdian kepada masyarakat untuk meningkatkan prestasi akademik siswa, terutama di daerah dengan keterbatasan akses terhadap pendidikan berkualitas. Metode yang digunakan dalam penelitian ini yakni metode Participatory Action Research (PAR). Metode Participatory Action Research (PAR) merupakan pendekatan yang melibatkan partisipasi aktif masyarakat dalam setiap tahap kegiatan, mulai dari identifikasi masalah, perencanaan, pelaksanaan, hingga evaluasi. Sinergi mahasiswa menjadi kunci keberhasilan program ini, dengan mahasiswa berperan sebagai tutor yang tidak hanya mengajarkan materi, tetapi juga memberikan motivasi dan bimbingan moral kepada para siswa. Hasil dari kegiatan ini menunjukkan adanya peningkatan signifikan dalam prestasi akademik siswa yang terlibat, serta peningkatan kepercayaan diri dan motivasi belajar siswa.
PENDAMPINGAN KESADARAN LINGKUNGAN UNTUK MENINGKATKAN SIKAP DAN PERILAKU MAHASISWA Misbachul Munir; Maya Febianti; Eli Retnowati; Utami Puji Lestari; Jahroni
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2120

Abstract

Environmental problems are fundamentally rooted in human behavior; therefore, changes in attitudes and awareness are key to achieving environmental sustainability. Higher education institutions play a strategic role in fostering environmental awareness among students. This Community Service Program (PKM) aims to enhance students’ environmental awareness and pro-environmental behavior through a Participatory Action Research (PAR) approach. The PAR method actively involves students in all stages of the program, including planning, implementation, and evaluation. The activities conducted consisted of environmental hygiene socialization, campus area clean-up activities, organic waste management, and the planting of ornamental plants and family medicinal plants (TOGA). The results indicate an increase in student participation, responsibility, and concern for environmental cleanliness and sustainability within the campus environment. Although students’ environmental knowledge remains at a moderate level, the program successfully fostered collective awareness and positive environmental behavior. This assistance program is expected to serve as a sustainable initiative in developing a clean, healthy, and environmentally friendly campus culture.
Pendampingan Kerja Bakti Mahasiswa Dalam meningkatkan Kesadaran Kebersihan Lingkungan Kampus Ghozali, Solchan; Iksir, Diana; Mardikaningsih, Rahayu; Jahroni; Arifin, Samsul
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i1.1997

Abstract

Kegiatan pengabdian masyarakat ini merupakan bentuk partisipasi mahasiswa dalam menjaga dan merawat kebersihan lingkungan kampus di Universitas Sunan Giri Surabaya. Pelaksanaan kegiatan ini dilatarbelakangi oleh masih adanya anggapan bahwa kebersihan kampus sepenuhnya merupakan tanggung jawab pihak tertentu, sehingga diperlukan upaya edukatif untuk menumbuhkan kesadaran kolektif mahasiswa. Dosen berperan sebagai pendamping, pengarah, dan fasilitator untuk membantu mahasiswa mengembangkan gagasan serta meningkatkan kepedulian lingkungan agar dapat menjadi teladan bagi sivitas akademika. Metode yang diterapkan adalah pendekatan Asset Based Community Development (ABCD) yang mengedepankan pemanfaatan potensi dan sumber daya internal komunitas kampus. Hasil kegiatan menunjukkan terciptanya lingkungan kampus yang lebih bersih, segar, aman, dan nyaman, sekaligus meningkatnya kesadaran mahasiswa akan pentingnya menjaga kebersihan secara berkelanjutan.
Co-Authors Arif Rachman Putra Didit Darmawan Evendi, Wakid Ghozali, Solchan Halizah, Siti Nur Ikhwanuddin Ikhwanuddin Iksir, Diana Lestari, Utami Puji Maya Febianti Misbachul Munir Muhammad Sultan Sahputra Negara, Dharma Setiawan Nuraini, Reny Nurul Taqwa Rahayu Mardikaningsih Retnowati, Eli Rio Saputra Rizky, Muchamad Catur Rommy Hardyansah Salwa Sabrina samsul arifin Samsul Arifin Tegar Sasario Pamungkas Wibowo, Agung Satryo