Ria Safitri, Unna
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PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI, DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan Mitrho Egg Quail Boyolali) Kistiani Hegy Suryana, Alean; Thaharani, Anisa; Ria Safitri, Unna; Sri Anggorowati, Luki
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1087

Abstract

The research aims to determine the effect of leadership style, compensation, and workload partially and simultaneously on employee performance at Mitrho Egg Quail Boyolali. The population of this study amounted to 56 people. Determination of the sample using saturated sampling, because the existing population is used as a research sample. Data collection techniques were carried out through questionnaires, interviews, and observation. Data analysis techniques used quantitative techniques using validity, reliability, normality, heteroscedasticity, autocorrelation, multicollinearity, multiple linear analysis, t-test, and f-test. Research results: 1) Testing states that leadership style has no effect on employee performance, then Ho is accepted and Ha is rejected, this is evidenced by the sig value of 0.061 > 0.05. 2) The test states that compensation has no effect on employee performance, then Ho is accepted, Ha is rejected, this is evidenced by the sig value of 0.498 > 0.05. 3) Testing states that workload has a significant effect on employee performance, then Ho is rejected Ha is accepted, this is evidenced by a sig value of 0.000 <0.05. 4) The test states that leadership style, compensation, and workload simultaneously have a significant effect on employee performance, then Ho is rejected, Ha is accepted, this is evidenced by a sig value of 0.000 <0.05.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HERMIONE DI BOYOLALI KOTA Rachmawati, Antika; Puji Rahayu, Listyowati; Ria Safitri, Unna; Purwanto, Hari
EKOBIS Vol 12 No 2 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i2.1535

Abstract

ABSTRAKSI Tujuan dari penelitian ini adalah untuk mengevaluasi dampak dari pemasaran digital, mutu produk, dan persepsi merek terhadap keputusan pembelian produk Hermione di Boyolali. Penelitian ini melibatkan 94 responden yang sudah mencoba produk Hermione. Jenis analisis yang digunakan dalam penelitian ini adalah pengujian hipotesis dengan uji t dan penghitungan koefisien determinasi. Penelitian menemukan bahwa pengaruh pemasaran digital terhadap keputusan pembelian tidak signifikan dengan nilai hipotesis t sebesar 0,428 pada tingkat signifikansi 0,05. Dampak kualitas barang terhadap keputusan beli juga tidak penting dengan nilai t 0,05, tepat di ambang signifikansi 0,05. Pada saat yang sama, pengaruh citra merek terhadap keputusan pembelian memiliki nilai hipotesis t sebesar 0,000, yang jauh di bawah 0,05. Analisis menunjukkan bahwa digital marketing, kualitas produk, dan citra merek secara bersama-sama memiliki pengaruh sebesar 42,1% terhadap keputusan pembelian. Temuan ini menunjukkan bahwa faktor-faktor tersebut berperan penting dalam keputusan pembelian produk Hermione di Boyolali. Kata kunci: Digital Marketing, Kualitas Produk, Citra Merek, Keputusan Pembelian. ABSTRACT The purpose of this research is to spread the impact of digital marketing, product quality, and brand perception on purchasing decisions for Hermione products in Boyolali. This research involved 94 respondents who had tried Hermione products. The type of analysis used in this research is hypothesis testing with the t test and confirmation of the coefficient of determination. The research found that the influence of digital marketing on purchasing decisions is not significant with a hypothesis t value of 0.428 at a significance level of 0.05. The influence of product quality on purchasing decisions is also not important with a t value of 0.05, right at the significance threshold of 0.05. At the same time, the influence of brand image on purchasing decisions has a hypothesized t value of 0.000, which is far below 0.05. Analysis shows that digital marketing, product quality and brand image together have an influence of 42.1% on purchasing decisions. These findings indicate that these factors play an important role in purchasing decisions for Hermione products in Boyolali. Keywords: Digital Marketing, Product Quality, Brand Image, Purchasing Decisions
ANALISIS PENGARUH VARIAN PRODUK, KUALITAS PRODUK DAN LOKASI TERHADAP VOLUME PENJUALAN DI BRIGHT TERAS BOYOLALI DI BOYOLALI Pamungkas, Agus Tri; Rahayu, Listyowati Puji; Ria Safitri, Unna; Kistiani Heggy Suryana, Alean; Sri Anggorowati, Luki
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1117

Abstract

Analyzing the effect analysis of product variants, product quality and location on sales volume at the Bright Store Teras Boyolali is a goal in this study. random sampling technique which is the basis for determining the population. The technique used in data collection is the distribution of questionnaires or questionnaires as many as 100 samples. Quantitative method is the method used in this research. Instrument testing is carried out by using the validity test, the reliability of the classical assumption test, the hypothesis test to determine the relationship between variables. Based on the results of this study, it shows the hypothesis t test or partial test of the product variant variable which shows the result that t count 2,983 > t table 1,660 and a significant value of 0.004 <0.05 so that it is stated that H1 is accepted based on the hypothesis assumptions from the partial test and for the product quality variable it is proven by the hypothesis which states that t count 1,825 > t table 1,660 and a significant value of 0.000 <0.05 means that H2 is accepted based on the hypothesis assumptions from the partial test or t test and the location variable from the results of the partial test hypothesis which states t count 1,223 < t table 1,660 and a significant value of 0.224 > 0.05 this proves that location has no significant effect on sales volume
The Fed's Rate Hike Impact on Stock Volatility: A Comparison of Shariah and Conventional Banks Sri Anggowati, Luki; Wahyudi, Henri D; Kistiani Hegy Suryana, Alean; Ria Safitri, Unna
Mutanaqishah: Journal of Islamic Banking Vol. 4 No. 2 (2024): December 2024
Publisher : Department of Islamic Banking

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/mutanaqishah.v4i2.2066

Abstract

This study investigates the impact of The Fed’s rate hikes on the stock price volatility of conventional and Shariah-compliant banks in Indonesia, with a focus on comparing their responses to global monetary shocks. The research employs GARCH(1,1) models to analyze daily data from January 6, 2021, to August 30, 2024, for BBRI (conventional) and BRIS (Shariah-compliant). Macroeconomic factors such as inflation, BI Rate, and The Fed’s rate hike (dummy variable) are included as external regressors. The results reveal that The Fed’s rate hikes significantly increase the volatility of conventional banks like BBRI, while reducing volatility in Shariah-compliant banks like BRIS. This contrasting behavior reflects the structural differences between the two banking models, with Shariah-compliant banks showing greater resilience due to their reliance on risk-sharing mechanisms and avoidance of interest-based operations. The findings offer valuable insights for investors, policymakers, and financial institutions. For investors, Shariah-compliant banks provide a more stable investment during global monetary tightening. Policymakers can use these insights to develop targeted strategies to enhance financial stability in Indonesia’s dual banking system. This study contributes to the literature by providing a comparative analysis of how conventional and Shariah-compliant banks respond to global monetary policy shocks, highlighting the unique resilience of Islamic financial principles.