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ANALISA SWOT STRATEGI PEMASARAN DAN KEPUASAN PELANGGAN DI PERUSAHAAN ALFAMART BOYOLALI (Studi Kasus Alfamart Jl. Pandanaran No.194, Banaran, Kecamatan Boyolali, Kabupaten Boyolali) Ummah, Mar'atus Sholikhatul; Rahayu, Listyowati Puji; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.599

This study aims to determine and improve the right marketing strategy, as well as the relationship between the level of customer satisfaction and marketing strategy and SWOT analysis at Alfamart Boyolali. The method used in this research is qualitative, namely research that emphasizes the analysis more on the process of deductive and inductive inferences on the dynamics of the observed phenomena using scientific logic. The data used is the result of distributing questionnaires to strengthen the results of the analysis as well as conducting surveys, problem identification, literature study, identification of research variables, validity testing and data analysis. The results of the research are data analysis from interviews with resource persons and distributing questionnaires which include Internal environmental analysis including discussions of company strengths and weaknesses which include company management based on POAC, marketing based on 5P, research, development and information systems used. External Environmental Analysis on micro-relationships between suppliers and well established. Customer satisfaction based on the questionnaire that was analyzed got the highest results on the opportunity variable with an average of 44.4, the strength variable with an average of 33.85 and the weakness variable got an average of 38.24. The comparison becomes a problem because the weakness is greater than the strength, so to achieve maximum strength, it is necessary to increase or change.

PENGARUH CITRA MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENGIRIMAN J&T EXPRESS Hastuti, Anik Puji; Rahayu, Listyowati Puji; Suryana, Alean Kistiani Hegy; Purwanto, Hari; Safitri, Unna Ria
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.828

The purpose of this study was to determine the influence of brand image, price and service quality on the purchase decision of delivery services at the J&T Express branch in Boyolali. The study's population was service users at the J&T Express branch in Boyolali. Data collection technique through the distribution of questionnaires with a sample of 100 respondents using the Accidental Sampling method. Using quantitative methods and descriptive analysis of case studies. Testing of data instruments is carried out with validity tests and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests are used. The t test and the f test and the determination test (R2) are used for hypothesis testing. Validity tests, reliability tests and classical assumption tests whose data have been met are then processed to produce regression equations: Y = 3,455 + 0.168 X1 + 0.186 X2 + 0.535 X3. Partially the brand image and price variables do not affect the purchase decision variable, while the service quality variable affects the purchase decision variable indicated by hypothesis testing, namely test t. The results of the f test are shown simultaneously the influence of the three free variables on the bound variable. It is stated that the results of the determination test (R2) that the value of R Square is 0.599, which means that the variable bound by the purchase decision with a value of 59% is able to explain the three free variables and the value of the remaining 41% is explained by variables outside the study such as location, facilities and so on. Keywords: Brand Image, Price, Service Quality and Purchase Decision

PENGARUH HARGA, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG (REPURCHASE INTENTENTION): Studi Kasus di Coffee Shop Kopi Dari Hati D’Kebon Selo Boyolali Oktavianti, Arum; Lisdiana, Nuning; Rahayu, Listyowati Puji
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.834

The purpose of this study was to determine the effect of price, service quality and word of mouth on repurchase interest. The population in this study were consumers of coffee from Hati D'Kebon Selo Boyolali. The technique of collecting data is by distributing questionnaires with a sample of 100 respondents using the Accidental Sampling method. The research method is quantitative and descriptive analysis of case studies. Testing of data instruments was carried out with validity and reliability tests, for data analysis using normality test, autocorrelation test, t test and f test and determination test (R2) was used to test the hypothesis. Validity test, reliability test and classical assumption test that have been fulfilled are then processed to produce the regression equation: Y = 1.885 + 0.149 X1 + 0.205 X2 + 0.683 X3. Through partial t test hypothesis testing, the price variable does not affect the repurchase intention variable, while the service quality variable and word of mouth affect the repurchase interest variable. It is stated that the results of the determination test (R2) that Rsquare is 0.656, this indicates that the price, service quality, and word of mouth variables together can explain the variable of repurchase interest of 66.7%, the remaining 33.3% can be explained by other variables, in addition to variables. investigated in this study

PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN CV SENA MUKTI Irgian, Irfan; Lisdiana, Nuning; Rahayu, Listyowati Puji
EKOBIS Vol 11 No 2 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i2.1084

This study aims to determine whether the performance of CV Sena Mukti Boyolalin employees can be affected by leadership style, work discipline and work environment. A descriptive quantitative study was used as a research method. All employees of CV Sena Mukti Boyolali are the population in this study, and the sample is 42 respondents using a simple random sampling method. Hypothesis testing uses several linear regression tests. The results of this study show that leadership style has no partial effect on employee productivity, work discipline has a partial effect on employee productivity, and the work environment has a partial effect on employee productivity. Simultaneous test results show that leadership style, work discipline, and work environment simultaneously affect employee productivity.

PENGARUH DISIPLIN, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI BADAN PENANGGULANGAN BENCANA DAERAH (BPBD) KABUPATEN BOYOLALI Dewi, Rizki Rahma; Purwanto, Hari; Rahayu, Listyowati Puji
EKOBIS Vol 11 No 2 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i2.1094

The ability of human resources is one of the important assets to achieve the vision, mission and goals of an agency. Discipline, motivation, and work environment are factors that influence an employee’s performance. The purpose of this study is to determine the effect of discipline, motivation, and work environment on the performance of BPBD Boyolali Regency employees. This study uses a quantitative research type with a questionnaire as a data collection tool. The population in this study were employees of the Boyolali Regency BPBD office with a total of 54 employees as respondents. Data testing techniques in this study were validity and reability test, classic assumption test, t test, f test, coefficient of determination test, and multiple linear regression analysis test.The result of this studi indicate that the work discipline variable partially does not have a significant effect on employee performance with a significance value of 0,192 > 0,05. Partially work motivation variable has no significant effect on employee performance with a significance value of 0,143 > 0,05. Work environment variable partially have a significant influence on employee performance with a significance value of 0,000 > 0,05. The variables of work discipline, work motivation, and work environment simultaneously affect employee performance with a significance value of 0,000 < 0,005. And the result of the determination test show that the effect of work discipline, work motivation, and work environment on the performance of employees at the BPBD Boyolali Regency office is 78,7 %.

ANALISIS PENGARUH IKLAN, VARIAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ROTI BROWNIES PADA TOKO AMANDA BROWNIES DI BOYOLALI Khumairoh, Sindy; Rahayu, Listyowati Puji; Safitri, Unna Ria; Hegy Suryana, Alean Kistiani; Sri Anggorowati, Luki
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1155

This study aims to determine whether Instagram social media ads, product variants and service quality affect purchasing decisions at Amanda Brownies Boyolali branch. The population in this study was consumers who were Amanda Brownies Boyolali branch. Data collection techniques through the distribution of questionnaires with a sample of 97 respondents. The research method used is quantitative method. Testing of data instruments is carried out with validity tests and reality tests, for data analysis used normality tests, multicollinearity tests, heterokedasticity tests, and hypothesis tests to find out whether the variables have a significant relationship. The results of the study partially show that the advertising variable with the value of sig. 0.822 > 0.05 which means insignificant. While the variable product variant with sig value. 0.071 > 0.05 which means insignificant and quality of service with S value. 0.000 < 0.05 which means significant. The results of the study with the calculation of the F-test obtained the sig value. (0.000) < 0.05 which means that advertising variables, product variants and service quality simultaneously influence purchasing decision variables. Based on the calculation of the Adjusted Rsquare value, it shows that advertising variables, product variants and service quality together are able to explain service decision variables with a value of 0.504 or 50.4%.

DAMPAK INSTAGRAM SEBAGAI ONLINE SHOP DALAM PERUBAHAN PERILAKU KONSUMTIF MAHASISWA MANAJEMEN UNIVERSITAS BOYOLALI Safitri, Unna Ria; Setiawati, Donna; Suryana, Alean Kistiani Hegy; Rahayu, Listyowati Puji
EKOBIS Vol 11 No 2 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i2.1269

ABSTRACT This research was conducted with the aim of finding out the impact of online shops on Instagram in changing the consumer lifestyle of students in the Management Study Program at Boyolali University. This research uses qualitative methods and data is analyzed descriptively. Qualitative data was collected by distributing questionnaires with open questions. The first research stage is to collect data by interviews and observations, the second is to analyses the results of the interviews, then discussion and conclusions. Management Study Program students, in this case represented by selected respondents, experienced lifestyle changes, although not significant. Even though 73% do not buy products because of the lure of prizes, 87% of students are influenced to shop because of advertisements on Instagram and 100% of students follow celebrities or celebrities. Students should be wiser in spending their money and better understand advertising styles that will lead to consumer behavior and not have to follow selebgrams so as not to have an impact on their desire to style like their idol artists. Keywords: Online Shop, Instagram, Consumptive

Understanding the purchasing intentions of Korean skincare products among university students in Indonesia Santoso, Adi; Yuliarta, Refina Dwi; Safitri, Unna Ria; Anggorowati, Luki Sri; Rahayu, Listyowati Puji
Jurnal Ekonomi dan Bisnis Vol. 27 No. 2 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i2.11605

This study investigates the factors influencing the purchase intention and consumer purchase decisions of Korean skin care products. Three factors, namely the Korean wave, social media, and reference groups, were included in this study. The number of samples used was 300 students with certain criteria using a purposive sampling technique. Data were analyzed using the PLS-SEM method using Smart PLS 3.0 software. The results showed that the Korean wave, social media, and reference groups significantly and positively affected consumer purchase intention. Furthermore, this study also found a significant and positive influence between social media and purchasing decisions. Meanwhile, the Korean wave and reference group variables do not significantly impact purchasing decisions. In addition, buying interest influences consumer purchasing decisions. The conclusion of this study proves that Korean wave social media and reference groups affect consumer purchase intention behavior. Social media influences consumer purchasing decisions, while the Korean wave and reference groups affect purchasing decisions. Furthermore, the study results show that purchase intention can mediate the relationship between the Korean wave, social media, and reference groups on purchasing decisions.

PENGARUH STRATEGI PENGEMBANGAN KARIR DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN PT PATRIA TAMA PERKASA DI SEMARANG Christien, Frilia; Rahayu, Listyowati Puji; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 2 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i2.1653

ABSTRAK Penelitian ini dilakuan untuk menilai bagaimana strategi pengembangan karir serta gaya kepemimpinan transformasional berdampak pada performa karyawan di PT Patria Tama Perkasa, Semarang. Penelitian kali ini memanfaatkan pendekatan kuantitatif melalui pengumpulan data lewat pengisian kuesioner. Sampel pada penelitian kali ini terdiri dari 40 pekerja. Analisis yang digunakan adalah analisis multilinear. Secara parsia, variable pengembangan karir tidak berpengengaruh secara signifikan sebesar 0,056 < 0,05. Secara parsial, variable kepemimpinan transformasional dengan signifikansi 0,052 > 0,05 atau artinya tidak berpengaruh. Sedanfkan secara simultan variable pengembangan karir dan kepemimpinan transformasional dengan nilai signifikan sebesr 0,005 < 0,05 berfampak pada kinerja karyawan. Beirdasarkan uiji koeifisiein deiteirminasi meinuinjuikkan nilai 0,260 (20%) variasi variabel strategi pengembangan karir dan kepemimpinan transformasional secara simultan mampu menguraikan variabel kinerja karyawandi PT Patria Tama Perkasa. Kata Kunci : kinerja karyawan, strategi pengembangan karir, kepemimpinan transformasional. ABSTRACT This research aims to investigate how career development strategies and transformational leadership impact the performance of employees at PT Patria Tama Perkasa in Semarang. The study employed a quantitative approach, gathering data through surveys from a sample of 40 employees. Data analysis utilized multiple linear regression. Individually, neither the career development variable (0.056 < 0.05) nor the transformational leadership variable (0.052 > 0.05) showed a significant effect. However, when considered together, these variables significantly influenced employee performance (0.005 < 0.05). The coefficient of determination indicated that 20% (0.260) of the variance in employee performance could be attributed to these variables, while the remaining 80% was due to other factors not examined in this study. Keywords: employee performance, career development strategy, transformational leadership.

ANALISIS PENERAPAN MARKETING MIX TERHADAP PENJUALAN (Studi Kasus Pada Ruwat Coffee Boyolali) Zalukhu, Yufinus; Hegy Suryana, Alean Kistiani; Rahayu, Listyowati Puji
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1107

Wash reason for this study was to decide the impact of the advertising blend, to be specific item, value, spot, and advancement deals on sales at Ruwat Coffee Boyolali, and to find out which one is the most dominantBaT. the impact between item, value, advancement, and area on client deals at Ruwat Espresso in Boyolali. The populace in this study were all clients at Ruwat Espresso Boyolali and the quantity of tests in the review were 100 guest respondents.In view of the consequences of the t test, it was gotten that the item factor didn't essentially affect deals, the cost variable fundamentally affected deals, the area variable didn't altogether affect deals, the advancement variable impacted deals.While the F test along with item, value, area, and advancement essentially affect deals. The aftereffects of the investigation of the coefficient of assurance (????2) obtained Adjusted Rsquare (R2) of 0.829. Means that variations in changes in sales variables can be explained by product, price, location, and promotion of 82.9%. While the remaining 17.1% is explained by other variables outside the model, from the results of the analysis it is known that the most dominant factor influencing consumer satisfaction is promotion, this is because promotion has a t-count value of 0.001 compared to other variables, namely price of 0.005 , location of 0.126, promotion of 0.055.This proves the hypothesis which states "allegedly the most dominant promotion to sales at Ruwat Coffee Boyolali is proven to be true, because the most dominant is promotion.

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