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All Journal Journal International Dakwah and Communication
Nurhayai, Nurhayai
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Languange, Linguistic, Communication & Media Social Sciences Other

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Public Relations and Issues of Technological Progress: Communicating the Benefits and Risks of AI and IoT to the Public Juwita, Rina; Nurhayai, Nurhayai; Syaras, Dang; Rintaningrum, Ratna; Herliani, Ade
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.636

Abstract

In an era of rapid technological progress, the presence of artificial intelligence (AI) and the Internet of Things (IoT) has an impact on society. However, along with the benefits, there are also risks and concerns regarding privacy, security and unemployment due to automation. In this context, the role of public relations becomes crucial in communicating accurate and balanced information to the public about the benefits and risks of AI and IoT. This research aims to explore the role of public relations in communicating the benefits and risks of AI and IoT to the public. The main focus is to understand how public relations practitioners can manage effective and transparent messages to form balanced perceptions and deep understanding among the public. The research method used is literature analysis and case studies to understand best practices in public communication about AI and IoT. Interviews with public relations practitioners were also conducted to gain direct insight into strategies and challenges in communicating complex technology issues to the public. The results of this research identify that public relations plays an important role in conveying accurate, clear and trustworthy information about the benefits and risks of AI and IoT to the public. Effective strategies include a narrative-based approach, use of relevant media platforms, and active engagement with stakeholders. The research conclusion is that by implementing best practices in public relations, organizations and institutions can help society to fully understand the impact of AI and IoT. Transparent and open communication can strengthen public trust and minimize unwarranted fears, thereby creating wider acceptance of technological advances.
Society in the Digital Era: Adaptation, Change, and Response to Communication Technology Ganiem, Leila Mona; Setiawati, Rahmi; Suardi, Suardi; Nurhayai, Nurhayai; Ramdhani, Rahmat
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.639

Abstract

In the current digital era, communication technology has gradually changed the social landscape. Society faces pressure to adapt to rapid technological developments, which can affect interaction and communication patterns. This research aims to investigate how society adapts, experiences change, and responds to communication technology in the context of the digital era. The focus is to understand the impact of technology on social dynamics, as well as the strategies used by individuals and communities in dealing with these changes. This research method was carried out through a qualitative approach, using in-depth interviews and participant observation to collect data. The research sample was selected purposively, covering various different levels of society in the context of communication technology. The research results show that society experiences various levels of adaptation to communication technology, from acceptance to resistance. Changes in communication and social interaction patterns were identified, along with the adoption of new technologies and shifts in cultural values. The conclusions of this research illustrate the complexity of social dynamics in the digital era, where adaptation, change and response to communication technology play a key role in shaping patterns of human interaction. A deeper understanding of these processes can help in developing more effective strategies for managing the impact of technology in modern society
Co-Authors Dang Syaras Ahmad, Dang Syaras Herliani, Ade Leila Mona Ganiem Ramdhani, Rahmat Ratna Rintaningrum, Ratna Rina Juwita setiawati, rahmi Suardi Suardi