Garuda - Garba Rujukan Digital

DETERMINAN KELELAHAN KERJA PADA KARYAWAN GEN Z PT. ADHI PERSADA GEDUNG KANTOR CABANG SURABAYA Dimas Dwiky Putranto; Ana Kadarningsih; Tito Wira Eka Suryawijaya
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 1 (2024): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i1.2967

This research aims to determine the influence of work motivation, working hours and work environment on work fatigue in Gen Z employees, which is then compared with fatigue in employees other than Gen Z. This research uses quantitative methods and collects data by distributing questionnaires online. The research population is employees of PT. Adhi Persada Building. The sample was selected using purposive sampling with stratified sampling theory. The data was analyzed using linear regression analysis for Gen Z employees. The results showed that the variables of work motivation and working hours obtained significant values for Gen Z work fatigue. Work environment variables could not influence the work fatigue of Gen Z employees. So, with good work motivation and working hours work in accordance with the provisions, a company can reduce the level of employee work fatigue, by evaluating the factors that can influence employee work fatigue.

Privasi Anak Di Dunia Digital: Tinjauan Hukum Tentang Penggunaan Teknologi Terhadap Data Pribadi Anak Ladinda Daffa Arnetta; Ghivarri Adinda Fathyasani; Tito Wira Eka Suryawijaya
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i1.208

pada pasal 16 konvensi perserikatan bangsa-bangsa (pbb), atau konvensi perserikatan bangsa-bangsa tentang hak-hak anak (uncrc) yang biasa disebut konvensi hak-hak anak bangsa-bangsa, menggarisbawahi hak setiap anak atas privasi dan terhadap perlindungan melanggar privasi terkait rumah, keluarga, komunikasi, dan nama baik mereka. Privasi anak, terutama dalam hal data pribadi, memerlukan batasan yang tegas. Perkembangan digital saat ini mempengaruhi pola pengasuhan dan pemikiran anak-anak dengan potensi dampak negatif. Anak-anak dapat menjadi sasaran di dunia digital. Data pribadi anak sering digunakan hingga mereka mandiri. Penelitian ini, menggunakan metode hukum normatif, bertujuan untuk menganalisis peraturan-peraturan terkait perlindungan data pribadi anak di era digital. Oleh karena itu, diperlukan pembaharuan dalam peraturan perundang-undangan yang mengatur data pribadi anak untuk menjaga hak privasi mereka sesuai dengan uncrc.

AUGMENTED MARKETING COMMUNICATIONS: AR-BASED MARKETING IN THE BANKING WORLD Tito Wira Eka Suryawijaya; Zora Calista Susilo; Masitha Fahmi Wardhani
Jurnal Telekomunikasi dan Informatika Lbh. 1 Àir. 1 (2023): Juni : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v1i1.2

In line with technological developments that continue to advance, companies need to continue to adapt in order to survive. Permata Bank as part of the banking industry must also adapt to establish communication in the digital realm with its consumers by carrying out product branding and marketing. Permata Bank's Choice of Augmented Reality is a mini game in the form of an Instagram filter. The purpose of this research is to see the effectiveness of AR mini games which play a role in increasing awareness of Permata Bank banking products or services to increase customer interest, engagement, and loyalty. This study uses the SEM-PLS method. The data was obtained through observation and online studies with customers to find out the activities of respondents with Augmented Reality by distributing online questionnaires with a sample of 100 respondents to find out the relationship between user experience, customer satisfaction, customer involvement and customer loyalty. This research uncovers the development of marketing techniques, which incorporate Augmented Reality (AR) technology to enhance consumer experience and increase their interaction with products or services. These techniques have an impact on increasing brand awareness, product understanding, and customer engagement with services. Through the use of AR technology, new marketing techniques have been discovered. Augmented Marketing Communications. The limitations of this study are limited to marketing communications in the banking sector. There has been a lot of research done to discuss augmented reality. However, there is not much research that addresses the banking sector specifically.

Digital Fatigue: Assessing Burnout In The Virtual Offices Era (Sandwich Generation Viewpoint) Tito Wira Eka Suryawijaya; Muhammad Tata Rizky Setyo Utomo; Kusni Ingsih
Jurnal Telekomunikasi dan Informatika Lbh. 1 Àir. 2 (2023): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v1i2.15

The perspective of the majority of individuals reflects the view that working from home is actually more tiring compared to the experience of working face-to-face. WFH workers are often faced with difficulties in managing and optimizing the use of their time, even though they are physically at home. This research aims to conduct an in-depth evaluation of the impacts that influence digital fatigue experienced by workers in the virtual office era, especially those with Sandwich Generation status. Quantitative methods with the SEM-PLS approach were used with a census sample of 582 respondents. The findings indicate that the digital fatigue experienced by the Sandwich Generation is not influenced by work pressure. This research makes a contribution by placing a focus on sandwich generation workers. This creates novelty because it brings a specific dimension of the sandwich generation into the virtual office context.

HOW CAN BLOCKCHAIN IMPROVE EMPLOYEE PERFORMANCE? Zora Calista Susilo; Tito Wira Eka Suryawijaya; Santi Isnaini; Thant Thet Oo
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.26

Entering the era of the Internet of Things (IoT), one of the main challenges faced by human resources (HR) departments related to human resource management information systems (HRIS) is employee data security and process efficiency which can affect overall organizational productivity. The aim of this research is to provide companies with an in-depth understanding of the potential and implications of using blockchain technology in human resource management information systems (HRIS) and its impact on employee performance. This study uses a quantitative approach with the survey method. The research population comes from HRD professionals who work in companies at various company levels in all industrial fields in the Java-Bali region.PData collection uses an online questionnaire with an interval scale.There were 350 samples taken by purposive sampling and tested using the Partial Least Squares method. Research resultshow that adoption of blockchain technology modifies the relationship between key human resource management variables, such as job satisfaction, transparency, work culture, and work motivation, with employee performance, revealing complex dynamics that require a deeper understanding in dealing with technological developments. This research has limitations in taking respondents because the number taken as samples is still relatively small, namely only in the Java-Bali regions and the variability of the data is still not balanced in terms of sex, length of work and company level. Thus, this research does not just explore the relationship between variables,However also presents findings that provide deep insight into the role of blockchain technology in the transformation of human resource management.

Blue-Marketing Strategy: The Opportunities and Challenges of Big Data Integration in Coastal MSMEs Tito Wira Eka Suryawijaya; Muhammad Tata Rizky Setyo Utomo; Peter S. Fader; Febrianur Ibnu Fitroh Sukono Putra; Azna Abrory Wardana; Mochammad Eric Suryakencana Wibowo
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.27

Changing times leading to digitalization have brought about profound changes in a number of industrial sectors, including maritime and fisheries. Micro, small and medium enterprises (MSMEs) in this sector face significant sales challenges, especially amidst post-pandemic market turmoil. This research objective understands how big data systems work in order to increase marketing efficiency in the marine and fisheries business sector. By detailing the digitization process and application of big data in this context, this research will provide a clearer picture of how marine and fisheries MSMEs can utilize technology to improve their marketing performance. This research was conducted using a quantitative approach. Aims to understand the influence of the application of big data on the marketing efficiency of marine and fisheries MSMEs. The research population involved more than 5000 MSME players, with a sample of 210 respondents selected using the purposive sampling method. The main research instrument is a questionnaire. These findings show that the implementation of the Blue-Marketing Strategy in marine and fisheries MSMEs has proven to have a positive impact on sales growth, brand awareness and customer retention, with an emphasis on sustainability as the main factor for increasing marketing effectiveness through empowering consumers in making sustainable choices. The research proposes a new concept regarding responsiveness to market dynamics, especially through implementationBlue-Marketing Strategy, as an innovative approach to dealing with changes in the post-pandemic market. Meanwhile, the integration of Marketing Strategy into the Blue Economy is considered a significant step that not only creates new marketing opportunities but also supports the sustainability of the marine ecosystem and the growth of the Blue Economy sector as a whole.

DETERMINAN KELELAHAN KERJA PADA KARYAWAN GEN Z PT. ADHI PERSADA GEDUNG KANTOR CABANG SURABAYA Dimas Dwiky Putranto; Ana Kadarningsih; Tito Wira Eka Suryawijaya
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 1 (2024): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i1.2967

This research aims to determine the influence of work motivation, working hours and work environment on work fatigue in Gen Z employees, which is then compared with fatigue in employees other than Gen Z. This research uses quantitative methods and collects data by distributing questionnaires online. The research population is employees of PT. Adhi Persada Building. The sample was selected using purposive sampling with stratified sampling theory. The data was analyzed using linear regression analysis for Gen Z employees. The results showed that the variables of work motivation and working hours obtained significant values for Gen Z work fatigue. Work environment variables could not influence the work fatigue of Gen Z employees. So, with good work motivation and working hours work in accordance with the provisions, a company can reduce the level of employee work fatigue, by evaluating the factors that can influence employee work fatigue.

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