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All Journal Jurnal Suara Pengabdian 45 Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara Cidea Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Hermawan Budiyanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Pengembangan Produk Unggulan Daerah (PUD) Kabupaten Kendal Hermawan Budiyanto
Eksekusi : Jurnal Ilmu Hukum dan Administrasi Negara Vol. 1 No. 1 (2023): Februari : Jurnal Ilmu Hukum dan Administrasi Negara
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/eksekusi.v1i1.1091

Abstract

The research is aimed at finding out the issues related to the development of the region's leading product in the district of Kendal. The type of research used in this study is qualitative. The analysis used is SWOT analysis whose output is a strategy and policy of development of PUD. Development of regional superior product (PUD) is an important strategy in optimizing local and regional economic potential. This abstract presents a brief overview of the concepts, strategies, influencing factors, as well as the impact of PUD development. The PUD concept emphasizes the identification and utilization of local advantages of a region, whether in the form of cultural wealth, natural resources, or specialized expertise. PUD's development strategy includes measures such as identifying local potential, improving product quality and innovation, effective marketing, and cooperation and collaboration between governments, entrepreneurs, and other stakeholders. A number of factors influence the success of PUD development, including the availability of resources, government regulations and policies, technology and innovation, market access, and effective leadership and management. Success in developing PUD can have a positive impact in terms of empowering the local economy, enhancing the tourism sector, and growing the regional economy as a whole.This abstract highlights the importance of PUD development as a means of improving the competitiveness and well-being of local communities, while promoting economic sustainability and the preservation of the cultural heritage of the region. May this abstract give a clear picture of the importance of developing regional excellence products. If you need more information or specific adjustments, do not hesitate to contact me.
Pengaruh Atribut Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mixue Di Kalangan Mahasiswa Universitas 17 Agustus 1945 Semarang Hermawan Budiyanto
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.411

Abstract

This study seeks to examine the impact of product attributes, product quality on purchasing decisions for purchasing Mixue products among students of the University of 17 August 1945 Semarang. This research design uses a quantitative approach. The sample was taken using stratified random sampling technique by accidental sampling which was collected through online media for students who had made purchases of Mixue products. The analysis method used is multiple linear regression analysis and hypothesis testing. The results of the study indicate that this product attribute has a positive effect on purchasing decisions, as well as product quality has a positive effect on purchasing decisions. Simultaneously, both product attributes and product quality together have a positive effect on purchasing decisions for Mixue Products among students at the University of 17 August 1945 Semarang
Studi Minat Beli di Belikopi Semarang Hermawan Budiyanto
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1864

Abstract

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.
Pelatihan dan Pemberdayaan Masyarakat dalam Pemadaman Kebakaran Di Kabupaten Kendal (Kaji Tindak Pelayananan Pos Pemadam Kebakaran Sektor Kaliwungu, Kabupaten Kendal) Rahmad Purwanto Widyastomo; Hermawan Budiyanto; Endang Swastuti
Jurnal Suara Pengabdian 45 Vol. 3 No. 1 (2024): Maret: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v3i1.1518

Abstract

Tujuan penelitian dan pemberdayaan masyarakat dengan metode kaji tindak tentang pelayanan pemadam kebakaran dan kedaruratan di Sektor Kaliwungu dilaksanakan dengan pendekatan penelitian dan kegiatan pemberdayaan masyarakat mencegah kebakaran melalui kegiatan sosialisasi tentang pentingnya mencegah kebakaran di perumahan, tempat usaha dan kantor secara aman dari kebakaran, pengenalan hotline telepon 112, pengenalan alat pemadam kebakaran dan menanggulangi kedaruratan. Warga Desa Kaliwungu berencana menyusun rencana tindak lanjut untuk secara partisipatif membentuk kelompok relawan pemadam kebakaran di desa.
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang Hermawan Budiyanto
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.1058

Abstract

Product quality is a key factor in influencing consumer satisfaction. The study is aimed at investigating and analyzing the impact of product quality on consumer satisfaction levels in the clothing industry. The study uses survey and interview methods to collect data from 54 responden involved in the purchase of products at King's Wire Shops in Semarang. Data analysis results show that product quality has a significant positive impact on customer satisfaction. Therefore, this research provides valuable insights for companies in their efforts to improve consumer satisfaction through improved product quality.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah PT Pegadaian Persero Cabang Gubug Kabupaten Grobogan Hermawan Budiyanto
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1268

Abstract

The study aims to analyze the impact of product quality and service quality on customer satisfaction in Pegadaian Pesero Branch Gubug district of Grobogan. The design of this research uses a quantitative approach. Samples are taken by random sampling. The method of analysis used is to test the product moment hypothesis. The results of the research indicate that this Product Quality has a positive impact on Customer Satisfaction, as well as on the Quality of Service has a negative impact on customer satisfaction. Simultaneously, both Product Quality and Service Quality together have a positive effect on the Customer satisfaction in Pegadaian Pesero Branch Gubug district of Grobogan.
Studi Minat Beli di Belikopi Semarang Hermawan Budiyanto
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1864

Abstract

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.
Menggali Minat Beli Konsumen: Peran Kualitas Produk dan Harga Tahu Baxo Ibu Pudji Hermawan Budiyanto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1648

Abstract

In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.
Peningkatan Literasi Keuangan dan Pencatatan Akuntansi Sederhana bagi UMKM di Desa Pesisir untuk Mendorong Keberlanjutan Usaha Studi di Kelurahan Mangkang Wetan, Kecamatan Tugu, Kota Semarang: Pengabdian Nadia Dwi Irmadiani; Hermawan Budiyanto; Alya Takwarina Cahyani; Maliki Aji Prakoso; Slamet Riyono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1148

Abstract

Micro, small, and medium enterprises (MSMEs) in coastal areas generally face challenges in managing business finances effectively due to low financial literacy and the absence of simple accounting records. This community service program aims to improve financial literacy and daily financial recording skills among MSMEs in Mangkang Wetan Subdistrict, Tugu District, Semarang City. The method used is Participatory Action Research (PAR) through a participatory training approach and field assistance. The activities include problem identification, training sessions, recording simulations, and field visits over a two-week period. Evaluation results show that participants experienced an average score increase of 43.2% from pre-test to post-test in terms of financial literacy understanding. A total of 64% of participants began independently recording their daily finances. In addition to improved knowledge and skills, there was also a shift in attitudes regarding the importance of financial record-keeping and the emergence of initiatives to share this good practice with fellow entrepreneurs. Challenges such as low consistency and limited digital access remain concerns in ensuring program sustainability. Therefore, synergy between academics, the government, and local communities is needed to create a sustainable and inclusive financial literacy ecosystem.
"DIGITAL TRUST: Bagaimana Rating dan Review Membentuk Keputusan Pembelian Fashion Online di Era Gen Z" Hermawan Budiyanto; Novian, Mochamad
CiDEA Journal Vol. 4 No. 1 (2025): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v4i1.3155

Abstract

The rapid advancement of information and communication technology has positioned e-commerce as a primary shopping channel, with Shopee emerging as the most popular platform in Indonesia. In the context of online fashion purchases, consumers face inherent limitations due to the inability to physically inspect or try products. Consequently, product ratings and reviews function as critical forms of social proof, helping to reduce uncertainty and perceived purchasing risk. This study investigates the influence of product ratings and reviews on purchasing decisions for fashion products on Shopee, focusing on undergraduate students at Universitas 17 Agustus 1945 Semarang. Employing an associative quantitative approach, data were collected through a closed-ended questionnaire distributed to 100 purposively selected respondents who had purchased fashion products on Shopee within the last three months. The independent variables are product ratings and product reviews, while the dependent variable is the consumer purchasing decision. Statistical analyses include validity and reliability testing, correlation analysis, t-tests, F-tests, and the coefficient of determination. The study’s findings are expected to offer both practical insights for e-commerce businesses in developing effective digital communication strategies and theoretical contributions to the understanding of digital consumer behavior in the e-commerce environment.
Co-Authors Cahyani, Alya Takwarina Endang Swastuti Maliki Aji Prakoso Nadia Dwi Irmadiani Novian, Mochamad Rahmad Purwanto Widyastomo Slamet Riyono