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Journal : BUANA SAINS

KEPUTUSAN PEMBELIAN DAGING AYAM BROILER DAN PRODUK OLAHAN DAGING AYAM BROILER DI PASAR BESAR KOTA WISATA BATU Suroto, Karunia Setyowati; Murti, Ariani Trisna; Setiaji, Jatmiko
BUANA SAINS Vol 23, No 2 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v23i2.4997

Abstract

Broiler chicken meat consumption continues to increase per capita/year consumption of broiler chicken meat by the Indonesian people in 2016 was 5.68 kg per capita/year, an increase of 573 grams (11.2%) in 2017. The decision to buy chicken meat can be influenced by several factors such as product, price, place, promotion, and service. This study aims to determine the factors that influence consumers in buying fresh or processed chicken meat in the big market of Batu City. The type of this research is quantitative research. The sampling technique used purposive sampling with a total sample of 110 respondents. Data collection techniques through the dissemination of questionnaires, interviews, and documentation. The data analysis techniques consist of validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis tests. The results showed that the factors that influence consumers' purchasing decisions in buying fresh chicken meat products and processed products in the big market of Batu Tourism City are product, price, and service factors. Then the factor that has a dominant influence on consumers' purchasing decisions on fresh chicken meat products and processed products in the big market of Batu Tourism City is the product factor.
ANALISIS EFISIENSI PRODUKSI USAHATANI BAWANG MERAH DI DESA TORONGREJO KECAMATAN JUNREJO KOTA BATU Meing, Restituta D.A. Da; Setiaji, Jatmiko; Rofiatin, Umi Rofiatin
BUANA SAINS Vol 24, No 3 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v24i3.6513

Abstract

The objective of this study was to determine the level of technical, allocative, and economic efficiency in the utilization of production factors in shallot cultivation in Toronrejo Village, Junrejo District, Batu City. Data analysis was performed using Cobb-Douglas analysis. The results showed that the utilization of production factors simultaneously affected the production of shallots. The utilization of production factors of organic fertilizer partially affected the production of shallots. The average efficiency value of utilizing inputs such as land, seeds, organic fertilizer, inorganic fertilizer, labor, capital, and pesticides was 0.9981566. This means that the utilization of production factors must be technically efficient. The efficiency values of production factors such as land, seeds, organic fertilizers, and capital are greater than 1, which means that the means of production were not allocatively efficient. The use of production factors such as inorganic fertilizers, labor, and pesticides have efficiency values of less than 1, which means that they were not allocatively efficient. The production factors of land, seeds, organic fertilizers, and pesticides are not financially efficient, and inorganic fertilizers, labor, and capital are also not financially efficient.