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MARKETING STRATEGY AND MARKETING PLAN IN DAKSA LABORATORY MEDIK BUSINESS DEVELOPMENT PROJECT Noviana Puspitasari; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Ketut Sunaryanto
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.379

The Medical Laboratory as a medical support unit can provide information about laboratory aspects of specimens or samples whose testing is carried out in the laboratory. Medical laboratories are a necessity that can diagnose diseases and check body health. Medical Laboratory business opportunities are increasing and also competing with competitors of similar companies. For this reason, Daksa Medical Laboratory needs a marketing strategy to attract the interest of its customers so that customers choose to have an examination at Daksa Medical Laboratory. The aim of this research is to analyze marketing plans and develop marketing strategies in the Medical Laboratory Business. This study used qualitative research methods. Data collection techniques use literature studies, interviews and observations. The data that has been collected is analyzed thematically. The research results show that the marketing strategy planning for Daksa Medical Laboratory has been implemented very well. Strategic planning is carried out up to the long-term stage, according to business strategy and the lean business canvas model. Marketing planning is carried out in stages of goals and objectives, marketing strategy, marketing mix, sales activities, scenarios and assumptions and sales projections.

Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Candra, Eko; Ketut Sunaryanto
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.53

Customer loyalty can be an effective, competitive and efficient strategy for a brand or company, because it can strengthen customer trust in the brand. Customers assess perceived loyalty based on price, product quality, service quality and satisfaction felt when shopping. The purpose of this study was to determine the effect of price, product quality, service quality, satisfaction and loyalty on customers who shop for material products in Indonesia. This research was conducted on 120 respondents located in Indonesia who are customers of material companies or stores. Data were collected using questionnaires distributed online and offline in July 2023. To test the research model, this study used SPSS 25. So that the following data were obtained: price, product quality, service quality and customer satisfaction have a joint effect on customer loyalty, price has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, service quality has a positive effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty.

Marketing Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe Rosdiana, Rosdiana; Rhian Indradewa; Edi Hamdi; Ketut Sunaryanto
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3595

Purpose: This study aims to analyze the marketing strategies and operational practices of LogisMe, a logistics company focused on material handling. It explores the use of the B2B model, NICE marketing mix, and Porter’s Generic Strategy for market differentiation. Additionally, the research examines customer relationship management, relationship marketing, digital marketing, and employee expertise in enhancing sales effectiveness. Methodology/approach: This research employs a qualitative approach, gathering data from LogisMe’s internal documents, marketing strategies, and operational plans. A case study method is used to gain an in-depth understanding of the company's marketing practices. Data were collected through interviews with key management personnel and analyzed using the Sales Effectiveness Drivers framework, which consists of five elements: definer, shaper, exciter, enlightener, and controller drivers. Each of these elements was assessed to determine their impact on LogisMe’s sales force structure and marketing strategies. Results/findings: The study reveals that LogisMe successfully leverages its B2B model by employing the NICE marketing mix strategy to foster strong business networks and customer engagement. By focusing on specific market segments and utilizing Porter’s differentiation strategy, LogisMe has been able to carve a niche in the logistics industry. The company’s investment in skilled employees, digital marketing, and relationship marketing further contributes to its sales effectiveness. The Sales Effectiveness Drivers framework has helped LogisMe optimize its sales force structure and activities, resulting in improved operational efficiency and market competitiveness. Limitations: The study is limited to LogisMe’s current operations and marketing strategies, which may not fully capture long-term trends or challenges in the logistics and warehousing sector. Additionally, the research is based on qualitative data from a single company, which may limit the generalizability of the findings to other logistics firms or industries. Contribution: This research contributes to the understanding of how B2B companies in the logistics industry can use strategic marketing and operational frameworks to enhance their sales effectiveness and competitiveness. It provides a practical application of the NICE marketing mix, Porter's Generic Strategy, and the Sales Effectiveness Drivers framework in the context of logistics and warehousing. The study offers valuable insights for other companies aiming to differentiate themselves and optimize their sales and marketing efforts Novelty: The novelty of this study lies in its exploration of the NICE marketing mix in a B2B logistics setting, combined with the use of the Sales Effectiveness Drivers framework. This integration provides a unique perspective on how logistics companies can align their marketing and sales strategies with organizational goals to achieve differentiation and enhance customer relationships in a competitive market.

Perencanaan Keuangan pada Industri Minyak Kayu Putih dengan Memanfaatkan Internet of Things Redhenta Helmi Firdaus; Tantri Yanuar Rahmat Syah; Edi Hamdi; Ketut Sunaryanto
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4201

PT. Fear Densu Farm is a manufacturing company engaged in the eucalyptus oil industry in Indonesia, with a cutting-edge technology-based approach that utilizes the Internet of Things (IoT). This business planning project is designed to create a sustainable, efficient and innovative eucalyptus oil ecosystem through the integration of digital technology into every aspect of its operations to address the imbalance between demand and supply of eucalyptus oil in Indonesia. This business is rooted in Indonesia's great potential as a producer of essential oils, including eucalyptus oil. With a tropical climate and abundant natural resources, Indonesia has the capacity to become a global leader in this industry. However, various challenges still hinder the progress of this sector, such as low quality raw materials, lack of efficiency in the production process, and dependence on imports to meet domestic needs. Financial planning is needed to set realistic financial targets, allocate financial resources by prioritizing important projects and monitor financial performance regularly to ensure the sustainability of the company.

Risk Management Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe Suryanto Suryanto; Rhian Indradewa; Edi Hamdi; Ketut Sunaryanto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.2941

PT. LogisMe Berkat Bersama (LBB) is a Limited Liability Company (PT) engaged in the business of providing Business-to-Business (B2B) warehousing and logistics solutions. LogisMe has the tagline "One Stop Logistics Solutions" with end-to-end solution coverage starting from the provision of warehousing and logistics operational equipment such as forklifts, material handling and cleaning equipment, provision of spare parts and technicians in order to meet the maintenance needs of these operational equipment, warehouse racking design, warehouse and logistics operational consultant services to the provision of a digital platform for monitoring units rented by customers in real-time. This document outlines the implementation of a risk management strategy for the business plan of LogisMe, a Material Handling Rental Services startup company. The framework adopted is based on the ISO 31000:2018 standard and focuses on integrating risk manage. the report is returned to the risk mitigation supervisor to be checked that it has met the requirements and stored in the company's cloud repository, disseminated to all employees and company stakeholders. Monitoring is carried out to understand and prevent risks that occur as a strategy to gain a competitive advantage for the company.

MARKETING STRATEGY AND MARKETING PLAN IN DAKSA LABORATORY MEDIK BUSINESS DEVELOPMENT PROJECT Noviana Puspitasari; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Ketut Sunaryanto
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.379

The Medical Laboratory as a medical support unit can provide information about laboratory aspects of specimens or samples whose testing is carried out in the laboratory. Medical laboratories are a necessity that can diagnose diseases and check body health. Medical Laboratory business opportunities are increasing and also competing with competitors of similar companies. For this reason, Daksa Medical Laboratory needs a marketing strategy to attract the interest of its customers so that customers choose to have an examination at Daksa Medical Laboratory. The aim of this research is to analyze marketing plans and develop marketing strategies in the Medical Laboratory Business. This study used qualitative research methods. Data collection techniques use literature studies, interviews and observations. The data that has been collected is analyzed thematically. The research results show that the marketing strategy planning for Daksa Medical Laboratory has been implemented very well. Strategic planning is carried out up to the long-term stage, according to business strategy and the lean business canvas model. Marketing planning is carried out in stages of goals and objectives, marketing strategy, marketing mix, sales activities, scenarios and assumptions and sales projections.

Pengaruh Perceived Usefulness, Social Influence dan Perceived Risk terhadap Intention To Use Qris Cheery Sheffia Agustine; Ketut Sunaryanto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3450

The development of digital technology has driven the birth of various digital financial innovations, particularly QRIS, which plays a crucial role in accelerating economic growth and digital financial transformation. This study aims to evaluate the influence of Perceived Usefulness, Social Influence, and Perceived Risk on Intention to Use QRIS in Greater Jakarta (Jabodetabek). The research method used is multiple linear regression using SPSS software. The method used in this study is a quantitative method. The population in this study were QRIS users in the Greater Jakarta area. Therefore, to meet the required sample, this study began with a pre-test distributing questionnaires using Google Forms to 30 respondents, resulting in a sample of 170 respondents. The findings in this study prove that Perceived Usefulness influences Intention to Use QRIS. Interestingly, Perceived Risk was also found to influence Intention to Use QRIS. Meanwhile, Social Influence has no influence on Intention to Use QRIS. The findings in this study contribute to QRIS service providers in increasing perceived benefits and managing risks clearly to expand adoption rates.

Pengaruh Customer Experience, Service Quality, dan Perceived Value Terhadap Customer Loyalty Dimediasi Oleh Customer Satisfaction Yulia Citra; Ketut Sunaryanto
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5863

Digital transformation through e-commerce has changed consumer preferences in purchasing beauty and cosmetic products online. However, the existence of offline stores remains relevant because it can provide an irreplaceable virtual shopping experience. This study aims to analyze the influence of Customer Experience, Service Quality, and Perceived Value on Customer Loyalty with Customer Satisfaction as a mediating variable. The approach used is a quantitative approach with the SEM-PLS data analysis method. The study population was customers of offline beauty and cosmetic stores in malls in the Greater Jakarta area. Data were obtained through distributing questionnaires via google forms and 115 respondents were analyzed using SEM-PLS. The results show that Customer Experience, Service Quality, and Perceived Value have a positive effect on Customer Satisfaction. In addition, Customer Satisfaction is proven to mediate the relationship between Customer Experience and Customer Loyalty. These findings provide a strategic contribution for beauty and cosmetic industry players, especially offline stores, that improving customer experience, service quality, and perceived value can shape customer loyalty. This study emphasizes the importance of optimizing the shopping experience as a competitive advantage in the digital era.

Pengaruh Brand Image terhadap Purchase Intention Dimediasi Oleh Brand Trust pada American Fastfood Dimasa Fenomena Boikot Ketut Sunaryanto; Tika Lestari Noviyanti
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6423

The phenomenon of boycott against American Fastfood brands triggered by social issues has become a serious challenge in maintaining consumer Brand Trust and Purchase Intention. This study aims to examine the influence of Brand Image, Brand Trust and Electronic Word Of Mouth on Purchase Intention during the boycott phenomenon. The research method used in Partial Lesat Square-Structured Equation Modeling (PLS-SEM). The method used in this study is quantitative methoid. The population in this study are customers of American fastfood brands in the Jabodetabek, so to meet the required sample, this study began with the distribution of questionnaires using Google Form. Validity and realiability test were carried out on 170 respondents. The findings in this study prove that the Electronic Word Of Mouth has no effect on Puchase Intention and data analysis shows that consumers exposed to boycott issues tend to have negative perceptions of the brands involved, so that it can damage Brand Image, reduce Brand Trust and ultimately affect Consumer Purchase Intention. The findings of this study contribute to management, especially in the fastfood industry, on the importancw of strengthening Brand Image and building Brand Trust consistently as the main strategy in maintaining Purchase Intention, especially amidst the boycott issue in the digital era. Consumers are now exposed to an overwhelming amount of online information, including reviews, comments, and influencer content. When information is overwhelming and unfiltered, consumers tend to be confused and unable to make decisions, resulting in eWOM losing its effectiveness in influencing purchase intentions.

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