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All Journal DIMASATRA Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Az Zahra, Fatma
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan Penerapan Metode PjBL dan Penelitian Tindak Kelas dalam Pembelajaran Bahasa Perancis bagi Guru-Guru di Sekolah Menengah Atas dan Kejuruan Racmadhany, Ariessa; Sunendar, Dadang; Mulyadi, Yadi; Sopiawati, Iis; Az Zahra, Fatma
Dimasatra Vol 4, No 2 (2024): APRIL
Publisher : Faculty of Language and Literature Education, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/dm.v4i2.72630

Abstract

Penguasaan metode pembelajaran sangatlah diperlukan bagi para guru dan dosen. Hal ini dalam rangka merancang dan mengelola suatu proses pembelajaran agar berjalan dengan baik untuk mencapai tujuan yang diharapkan. Sehubungan dengan kebutuhan para guru bahasa Perancis SMA/SMK/MA dalam mengembangkan pembelajaran bahasa Perancis sesuai perkembangan zaman dan pentingnya pengembangan penelitian di sekolah menengah atas, maka program pengabdian kepada masyarakat ini dilaksanakan. Kegiatan yang dilaksanakan berupa pelatihan penerapan metode PjBL dan penelitian tindak kelas (PTK) bagi para guru bahasa Perancis di SMA/SMK/MA se-Jawa Barat. Tujuan dari kegiatan pengabdian ini adalah untuk: (1) memberikan pelatihan penggunaan metode PjBL dan langkah-langkah pelaksanaan PTK di kelas bahasa Perancis, dan; (2) memberikan pelatihan untuk mengaitkan metode PjBL pada penelitian tindak kelas di SMA/SMK/MA. Bentuk pengabdian ini berupa pelatihan luring di kota Bandung - Jawa Barat.
The Influence of Social Media, Tourist Experience, and Brand Awareness on Culinary Tourism in Lahat Hospitality Industry Simangunsong, Kartika Thersia; Hasan, Hanif; Karo Karo, Pelliyezer; Indra Syahputra, Muhammad Halfi; Permatasari, Mustika; Hamonangan, Samuel; Az Zahra, Fatma
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i3.5276

Abstract

Culinary tourism has emerged as a key driver in strengthening destination competitiveness, particularly in regions such as Lahat where authentic local cuisine is central to the visitor experience. This research explores how social media, tourist experiences, and brand awareness contribute to the development of culinary tourism in Lahat’s hospitality sector. A quantitative, explanatory approach was employed, involving 100 respondents selected through purposive sampling. Data were obtained via structured questionnaires distributed both directly at culinary venues and through online platforms, and subsequently analyzed using descriptive statistics, correlation analysis, and multiple regression with SPSS.The analysis indicates that social media engagement, tourist experience, and brand awareness all exert significant positive effects on culinary tourism. Among these, tourist experience proved to be the strongest predictor, demonstrating the importance of food quality, ambience, and service encounters in shaping visitor satisfaction and loyalty. Social media was found to be effective in influencing travel decisions by showcasing user-generated and visually appealing content, while brand awareness enhanced destination recognition and encouraged word-of-mouth promotion. Together, the three variables accounted for 62% of the variance in culinary tourism outcomes, reflecting their combined influence in shaping tourist behavior and destination appeal.The study enriches the academic discourse by providing empirical evidence from an emerging culinary destination, illustrating how digital interaction, experiential value, and brand identity converge to promote sustainable tourism. From a managerial standpoint, the results emphasize the need for stakeholders to adopt digital storytelling, cultivate authentic culinary experiences, and strengthen Lahat’s gastronomic branding to secure its position as a distinctive culinary tourism destination.
Co-Authors Dadang Sunendar Hamonangan, Samuel Hasan, Hanif Iis Sopiawati Indra Syahputra, Muhammad Halfi Pelliyezer Karo Karo Permatasari, Mustika RACMADHANY, Ariessa Simangunsong, Kartika Thersia Yadi Mulyadi