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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Indra Syahputra, Muhammad Halfi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Influence of Social Media, Tourist Experience, and Brand Awareness on Culinary Tourism in Lahat Hospitality Industry Simangunsong, Kartika Thersia; Hasan, Hanif; Karo Karo, Pelliyezer; Indra Syahputra, Muhammad Halfi; Permatasari, Mustika; Hamonangan, Samuel; Az Zahra, Fatma
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i3.5276

Abstract

Culinary tourism has emerged as a key driver in strengthening destination competitiveness, particularly in regions such as Lahat where authentic local cuisine is central to the visitor experience. This research explores how social media, tourist experiences, and brand awareness contribute to the development of culinary tourism in Lahat’s hospitality sector. A quantitative, explanatory approach was employed, involving 100 respondents selected through purposive sampling. Data were obtained via structured questionnaires distributed both directly at culinary venues and through online platforms, and subsequently analyzed using descriptive statistics, correlation analysis, and multiple regression with SPSS.The analysis indicates that social media engagement, tourist experience, and brand awareness all exert significant positive effects on culinary tourism. Among these, tourist experience proved to be the strongest predictor, demonstrating the importance of food quality, ambience, and service encounters in shaping visitor satisfaction and loyalty. Social media was found to be effective in influencing travel decisions by showcasing user-generated and visually appealing content, while brand awareness enhanced destination recognition and encouraged word-of-mouth promotion. Together, the three variables accounted for 62% of the variance in culinary tourism outcomes, reflecting their combined influence in shaping tourist behavior and destination appeal.The study enriches the academic discourse by providing empirical evidence from an emerging culinary destination, illustrating how digital interaction, experiential value, and brand identity converge to promote sustainable tourism. From a managerial standpoint, the results emphasize the need for stakeholders to adopt digital storytelling, cultivate authentic culinary experiences, and strengthen Lahat’s gastronomic branding to secure its position as a distinctive culinary tourism destination.
THE INFLUENCE OF INTERPERSONAL COMMUNICATION AND WORK ETHIC ON EMPLOYEE PERFORMANCE WITH COMMITMENT AS A MODERATING VARIABLE Siregar, Barham; Rustina, Evada; Normansyah, Normansyah; Elizabeth, Roosganda; Indra Syahputra, Muhammad Halfi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11061

Abstract

Employee performance is the most fundamental factor in improving company performance. There are a number of factors that can influence employee performance in a company, including good internal communication and a work ethic that continues to improve among employees. Therefore, this research aims to examine the influence of interpersonal communication and work ethic on employee performance. Different from previous research, this research adds the Commitment variable as a moderating variable. This research is quantitative research, namely research that serves as a stepping stone for previous research to find new variations in this research. This research uses secondary data which is distributed through questionnaires. The data used was analyzed using smart PLS 3.0. The research results show that the Interpersonal Communication and Work Ethic variables have a positive relationship and have a significant influence. In line with the researchers' assumptions, the Commitment variable can moderate the influence of Interpersonal Communication and Work Ethic on Employee Performance. Keywords : Interpersonal Communation, Work Etic, Commitment, Employee Peforamnce..
Co-Authors Az Zahra, Fatma Barham Siregar Hamonangan, Samuel Hasan, Hanif Normansyah Pelliyezer Karo Karo Permatasari, Mustika ROOSGANDA ELIZABETH Rustina, Evada Simangunsong, Kartika Thersia