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All Journal International Journal of Management Science and Information Technology (IJMSIT)
Rachmiani, Rachmiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Risk Analysis in New Product Development Projects in the Technology Industry Rachmiani, Rachmiani; Hussaen, Saddam; Sriwardiningsih, Enggal
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2901

Abstract

New product development projects in the technology industry are faced with various risks that can affect the success and sustainability of the project. This research aims to analyze the main risks that arise in the new product development process, including market, financial, regulatory, and technical risks. Through qualitative and quantitative approaches, this research identifies and evaluates the factors that influence each type of risk. The findings show that effective risk mitigation requires comprehensive planning, ongoing monitoring, and collaboration between various stakeholders. Practical recommendations are provided to assist project managers in managing risks and increasing the chances of project success.
The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms Rachmiani, Rachmiani; Kintan Oktadinna, Nabila; Rachmat Fauzan, Tribowo
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3373

Abstract

This study aims to analyze the impact of online reviews (Online et al.) and product ratings on consumer purchasing decisions on e-commerce platforms. In the digital era, OCR and product ratings have become key elements in building consumer trust, reducing perceived risk, and influencing purchasing behaviour. This study uses a quantitative approach with an online survey as a data collection method, involving 180 respondents selected by purposive sampling. Respondents are active consumers on e-commerce platforms such as Tokopedia, Shopee, and Bukalapak, with the criteria of having a shopping experience at least once in the last six months. Data analysis used descriptive and inferential statistics, including Pearson correlation tests and linear regression, to identify the relationship between reviews, ratings, and purchasing decisions. The results showed that positive reviews significantly increase consumer trust (β = 0.52, p < 0.05), while negative reviews are stronger in building risk perceptions that reduce purchase intentions (β = -0.48, p < 0.05). In addition, product ratings play an important role as a quality signal; Highly rated products tend to increase consumer trust (r = 0.65, p < 0.05) and influence purchase decisions simultaneously with reviews, with a coefficient of determination of 0.62. This study confirms that product reviews and ratings are significant social proof in online shopping. These findings provide strategic implications for e-commerce players to encourage positive reviews, respond to negative reviews professionally, and improve product ratings through consistent quality. Thus, strategies focusing on managing reviews and ratings can improve product competitiveness in the competitive e-commerce market. This study also recommends further exploration of moderating variables such as brand image and service quality to understand consumer behaviour dynamics holistically.
Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products Rachmiani, Rachmiani; Haidar Ahmada, Naufal; Darusman, Darusman
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3648

Abstract

This study aims to analyze the impact of digital technology on marketing strategy development and its effect on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In an era of rapid digitalization, adopting digital technology has become a crucial factor in enhancing the competitiveness of MSMEs. The research utilizes a quantitative approach with a survey design, where data was collected through questionnaires distributed to 100 MSME entrepreneurs who have integrated digital technology into their marketing strategies. The findings indicate that using social media and e-commerce platforms significantly contributes to increased brand awareness, sales, and customer loyalty for MSMEs. Approximately 68% of respondents reported a sales boost after utilizing digital platforms, while more than 60% noted enhanced brand visibility. On the other hand, despite the great potential of SEO and email marketing to improve competitiveness, the application of these strategies remains limited. Multiple linear regression analysis suggests that the more intensively digital technology is used, the greater the competitiveness of MSME products in an increasingly competitive market. These findings emphasize the importance of integrating digital technology into MSME marketing strategies to strengthen their position in domestic and global markets. Therefore, MSME entrepreneurs are encouraged to expand their understanding and implementation of additional digital marketing strategies and seek more significant support from the government and related institutions.
Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products Rachmiani, Rachmiani; Haidar Ahmada, Naufal; Darusman, Darusman
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3648

Abstract

This study aims to analyze the impact of digital technology on marketing strategy development and its effect on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In an era of rapid digitalization, adopting digital technology has become a crucial factor in enhancing the competitiveness of MSMEs. The research utilizes a quantitative approach with a survey design, where data was collected through questionnaires distributed to 100 MSME entrepreneurs who have integrated digital technology into their marketing strategies. The findings indicate that using social media and e-commerce platforms significantly contributes to increased brand awareness, sales, and customer loyalty for MSMEs. Approximately 68% of respondents reported a sales boost after utilizing digital platforms, while more than 60% noted enhanced brand visibility. On the other hand, despite the great potential of SEO and email marketing to improve competitiveness, the application of these strategies remains limited. Multiple linear regression analysis suggests that the more intensively digital technology is used, the greater the competitiveness of MSME products in an increasingly competitive market. These findings emphasize the importance of integrating digital technology into MSME marketing strategies to strengthen their position in domestic and global markets. Therefore, MSME entrepreneurs are encouraged to expand their understanding and implementation of additional digital marketing strategies and seek more significant support from the government and related institutions.
Risk Analysis in New Product Development Projects in the Technology Industry Rachmiani, Rachmiani; Hussaen, Saddam; Sriwardiningsih, Enggal
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2901

Abstract

New product development projects in the technology industry are faced with various risks that can affect the success and sustainability of the project. This research aims to analyze the main risks that arise in the new product development process, including market, financial, regulatory, and technical risks. Through qualitative and quantitative approaches, this research identifies and evaluates the factors that influence each type of risk. The findings show that effective risk mitigation requires comprehensive planning, ongoing monitoring, and collaboration between various stakeholders. Practical recommendations are provided to assist project managers in managing risks and increasing the chances of project success.
The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms Rachmiani, Rachmiani; Kintan Oktadinna, Nabila; Rachmat Fauzan, Tribowo
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3373

Abstract

This study aims to analyze the impact of online reviews (Online et al.) and product ratings on consumer purchasing decisions on e-commerce platforms. In the digital era, OCR and product ratings have become key elements in building consumer trust, reducing perceived risk, and influencing purchasing behaviour. This study uses a quantitative approach with an online survey as a data collection method, involving 180 respondents selected by purposive sampling. Respondents are active consumers on e-commerce platforms such as Tokopedia, Shopee, and Bukalapak, with the criteria of having a shopping experience at least once in the last six months. Data analysis used descriptive and inferential statistics, including Pearson correlation tests and linear regression, to identify the relationship between reviews, ratings, and purchasing decisions. The results showed that positive reviews significantly increase consumer trust (β = 0.52, p < 0.05), while negative reviews are stronger in building risk perceptions that reduce purchase intentions (β = -0.48, p < 0.05). In addition, product ratings play an important role as a quality signal; Highly rated products tend to increase consumer trust (r = 0.65, p < 0.05) and influence purchase decisions simultaneously with reviews, with a coefficient of determination of 0.62. This study confirms that product reviews and ratings are significant social proof in online shopping. These findings provide strategic implications for e-commerce players to encourage positive reviews, respond to negative reviews professionally, and improve product ratings through consistent quality. Thus, strategies focusing on managing reviews and ratings can improve product competitiveness in the competitive e-commerce market. This study also recommends further exploration of moderating variables such as brand image and service quality to understand consumer behaviour dynamics holistically.
Co-Authors Darusman Darusman Enggal Sriwardiningsih, Enggal Kintan Oktadinna, Nabila Naufal Haidar Ahmada Rachmat Fauzan, Tribowo Saddam Hussaen