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All Journal The Es Economics and Entrepreneurship Journal of Business and Halal Industry
Firmansyah, Yusril
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Economics, Econometrics & Finance

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The Influence of Product Quality and Price on the Purchase Decision of Car Spare Parts in Retail Stores Firmansyah, Yusril; Irsandi; Sakti, Trenggono; Asfarani, Suci
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.620

Abstract

This study aims to examine the influence of product quality and price on purchasing decisions at Obama Motor, an automotive parts retailer in Pringsewu. The research problem focuses on how product quality and price affect consumer purchasing decisions. A quantitative approach was used with a sample of 44 respondents selected randomly. Data were collected through surveys, and multiple regression analysis was applied. The results showed that both product quality (β = 0.344) and price (β = 0.435) significantly affect purchasing decisions. The conclusion of this study is that maintaining high product quality and competitive pricing is essential to improve customer satisfaction and loyalty in the automotive market.
The Productive Zakat in Empowering Mustahik Entrepreneurship Firmansyah, Yusril; Sukarno, Hari; Masruroh, Nikmatul
The Es Economics and Entrepreneurship Vol. 2 No. 03 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i03.233

Abstract

Productive zakat is one of the instruments in sustainable development related to Islam. Productive zakat is managed in providing businesses to mustahik, so that mustahik zakat does not receive consumable zakat but can be sustainable. So, this research has objectives, first, to explore the role of productive zakat in mustahik economic empowerment, second, to analyze the pattern or model of productive zakat in mustahik entrepreneurship empowerment. This research was conducted with a qualitative approach through a case study, namely in Probolinggo Regency. Data collection techniques used observation, interviews and documentation. The data were analyzed using the Miles and Huberman interactive model. Data validity used source triangulation and technique triangulation. This research results in, first, productive zakat can contribute to the addition of mustahik income and break the chain of mustahik dependence on muzakki, second, productive zakat can empower mustahik entrepreneurship through the Z-Chicken, Z-Auto, the livestock and Batik Craftsmen programs. These programs are able to improve mustahik skills, so that mustahik have an entrepreneurial spirit for sustainable economic development.
Co-Authors Hari Sukarno Irsandi Masruroh, Nikmatul Sakti, Trenggono Suci Asfarani