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All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL) JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Innovation Entrepreneurship (JMIE)
Sa’adah, Ummi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PERANAN E-COMMERCE DAN E-BUSINESS DALAM MENINGKATKAN DAYA SAING UMKM KRIPIK USUS AYAM DI KOTA BATU Sa’adah, Ummi; Putra, Briyan Cadalora; Apriliasari, Ria Dini
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4251

Abstract

Kegiatan bisnis di Indonesia sangat beragam dari jumlah dan jenisnya salah satu bentuk usaha yang paling dominan yaitu industri UMKM (Usaha Mikro Kecil dan Menengah) dengan berbagai karektristik, sebagian besar berlomba memanfaatkan perkembangan e-commerce dan e-bussnies untuk mempertahankan dan mengembangkan ke arah industri kreatif digital. Namun skala pemanfaatan perkembangan e-commerce dan e-bussnies belum merata antar individu dan lokasi, karena terkendala faktor sumber daya manusia, pendanaan, dan infrastruktur dan faktor lainnya. Pada era globalisasi seperti ini, teknologi informasi mengalami perkembangan yang sangat kompleks dan pesat dalam beberapa tahun terakhir yang berdampak pada berbagai aspek kehidupan, termasuk pada dunia bisnis. Perkembangan yang terjadi memunculkan istilah yang tidak asing lagi bagi kita, seperti e-business, e-commerce, e-learning, e-university, e-book, e-banking, dan istilah sejenis yang beredar. Metode Pendampingan dilakukan dengan pendekatan individual dan klasikal. Pendekatan klasikal yang dilakukan yaitu pendampingan penggunaan internet dan media social, pembuatan akun e-commerce, upload produk, dan penentuan harga produk sesuai dengan kurir yang telah ditentukan. Adapun langkah-langkah kegiatan yang dilakukan adalah pemberdayaan UMKM dan pendampingan dalam pemanfaatan media internet bidang e-commerce dan e-bussnies. Hasil dan pembahasan dari UMKM dapat mengakses pasar yang lebih besar dan mendapatkan pelanggan baru. Selain itu, penggunaan strategi digital marketing seperti SEO, SEM, media sosial, dan email marketing dapat membantu meningkatkan visibilitas dan penjualan UMKM di platform e-commerce dan e-bussnies. Kata Kunci : UMKM; E-Commerce: E-Business
Sustainability Accounting in Entrepreneurial Perspective: Pentuple Bottom Line Concepts Fauziah, Dien Ajeng; Khoir, Fatihul; Sa’adah, Ummi; Prastyo, Dimas Hadi; Hermanto, Bambang Agoes; Lestari, L. Tri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i4.12577

Abstract

Sustainability accounting, particularly from an entrepreneurial perspective, is increasingly recognized as a critical framework for measuring and enhancing business performance. The Pentuple Bottom Line (PBL) paradigm expands upon traditional accounting frameworks by incorporating five dimensions: people, planet, profit, phenotechnology, and prophet. This holistic approach emphasizes not only financial success but also ethical responsibilities and the broader impact of business activities on society and the environment. Embracing the Pentuple Bottom Line paradigm not only supports sustainable business practices but also aligns entrepreneurial ventures with broader societal goals. By prioritizing ethical considerations alongside traditional profit metrics, businesses can contribute to a more sustainable future while achieving long-term success.
IMPLEMENTATION OF GREEN HUMAN RESOURCE MANAGEMENT IN SMES: CHALLENGES AND OPPORTUNITIES TO ENHANCE BUSINESS SUSTAINABILITY Permata Sari, Rr. Indah; Putra, Briyan Cadalora; Lakshita, Dhuihitta Mahardhika; Fauziah, Dien Ajeng; Sa’adah, Ummi
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

This research examines the implementation of Green Human Resource Management (GHRM) in the context of Small and Medium Enterprises (SMEs), focusing on the challenges and opportunities faced in improving business sustainability.GHRM, which includes HR policies and practices that support environmental sustainability goals, has great potential to improve the operational efficiency and competitiveness of SMEs.However, many SMEs face barriers such as limited resources, lack of understanding of sustainability, and resistance to change. This study employs a qualitative approach, utilizing case studies of SMEs that have adopted or are planning to implement GHRM.The findings indicate that, despite persistent challenges, significant opportunities exist for enhancing business sustainability, efficiency, and corporate image through GHRM implementation. GHRM practices are anticipated to contribute to cost reduction, talent attraction, and adherence to increasingly stringent environmental regulations.This research offers recommendations for SMEs to integrate sustainability policies into HR management, thereby fortifying long-term sustainability.
Co-Authors Apriliasari, Ria Dini Dien Ajeng Fauziah Hermanto, Bambang Agoes Khoir, Fatihul Lakshita, Dhuihitta Mahardhika Lestari, L. Tri Permata Sari, Rr. Indah Prastyo, Dimas Hadi Putra, Briyan Cadalora