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PERANAN E-COMMERCE DAN E-BUSINESS DALAM MENINGKATKAN DAYA SAING UMKM KRIPIK USUS AYAM DI KOTA BATU Sa’adah, Ummi; Putra, Briyan Cadalora; Apriliasari, Ria Dini
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4251

Abstract

Kegiatan bisnis di Indonesia sangat beragam dari jumlah dan jenisnya salah satu bentuk usaha yang paling dominan yaitu industri UMKM (Usaha Mikro Kecil dan Menengah) dengan berbagai karektristik, sebagian besar berlomba memanfaatkan perkembangan e-commerce dan e-bussnies untuk mempertahankan dan mengembangkan ke arah industri kreatif digital. Namun skala pemanfaatan perkembangan e-commerce dan e-bussnies belum merata antar individu dan lokasi, karena terkendala faktor sumber daya manusia, pendanaan, dan infrastruktur dan faktor lainnya. Pada era globalisasi seperti ini, teknologi informasi mengalami perkembangan yang sangat kompleks dan pesat dalam beberapa tahun terakhir yang berdampak pada berbagai aspek kehidupan, termasuk pada dunia bisnis. Perkembangan yang terjadi memunculkan istilah yang tidak asing lagi bagi kita, seperti e-business, e-commerce, e-learning, e-university, e-book, e-banking, dan istilah sejenis yang beredar. Metode Pendampingan dilakukan dengan pendekatan individual dan klasikal. Pendekatan klasikal yang dilakukan yaitu pendampingan penggunaan internet dan media social, pembuatan akun e-commerce, upload produk, dan penentuan harga produk sesuai dengan kurir yang telah ditentukan. Adapun langkah-langkah kegiatan yang dilakukan adalah pemberdayaan UMKM dan pendampingan dalam pemanfaatan media internet bidang e-commerce dan e-bussnies. Hasil dan pembahasan dari UMKM dapat mengakses pasar yang lebih besar dan mendapatkan pelanggan baru. Selain itu, penggunaan strategi digital marketing seperti SEO, SEM, media sosial, dan email marketing dapat membantu meningkatkan visibilitas dan penjualan UMKM di platform e-commerce dan e-bussnies. Kata Kunci : UMKM; E-Commerce: E-Business
IMPLEMENTATION OF GREEN HUMAN RESOURCE MANAGEMENT IN SMES: CHALLENGES AND OPPORTUNITIES TO ENHANCE BUSINESS SUSTAINABILITY Permata Sari, Rr. Indah; Putra, Briyan Cadalora; Lakshita, Dhuihitta Mahardhika; Fauziah, Dien Ajeng; Sa’adah, Ummi
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the implementation of Green Human Resource Management (GHRM) in the context of Small and Medium Enterprises (SMEs), focusing on the challenges and opportunities faced in improving business sustainability.GHRM, which includes HR policies and practices that support environmental sustainability goals, has great potential to improve the operational efficiency and competitiveness of SMEs.However, many SMEs face barriers such as limited resources, lack of understanding of sustainability, and resistance to change. This study employs a qualitative approach, utilizing case studies of SMEs that have adopted or are planning to implement GHRM.The findings indicate that, despite persistent challenges, significant opportunities exist for enhancing business sustainability, efficiency, and corporate image through GHRM implementation. GHRM practices are anticipated to contribute to cost reduction, talent attraction, and adherence to increasingly stringent environmental regulations.This research offers recommendations for SMEs to integrate sustainability policies into HR management, thereby fortifying long-term sustainability.
The Relationship of Transformational Leadership Style and Transactional Leadership Style on Employee Performance Putra, Briyan Cadalora; Sa'adah, Ummi; Nitawati, Elly Yuniar; Iman, Nurul; Jannah, Raudatul
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.11602

Abstract

Companies must keep improving themselves by increasing their resources to cope with severe competition. In order for a company to survive, it must be able to deal with problems from within and from outside. The study aims to investigate how transformational and transactional leadership styles affect employee performance. The study involved 50 employees of the Ni Made Tjandra Kasih Public Assessment Office in Surabaya. Fifty employees of Ni Made tjandra kasih public assessment office in Surabaya consisted of different levels of management, occupational responsibilities, gender, and educational backgrounds. The research found that transformational leadership and transactional leadership improved employee performance at the Ni Made Tjandra Kasih Surabaya Public Assessment Office, and that transformative leadership as well as transactional leadership also improved employees performance.
The Role of Organizational Justice in Moderation of Servant Leadership and Innovative Work Behavior on Civil Servant Performance Sabuhari, Rahmat; Hasyim, Abd. Wahab; Jabid, Abdullah W.; Putra, Briyan Cadalora
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.68364

Abstract

This study examines the effects of servant leadership, innovative work behavior, and organizational justice on civil servant performance in the North Maluku Provincial Government, Indonesia. Using a quantitative design, data were collected from 315 respondents, with 303 valid responses analyzed using PLS-SEM. The findings show that servant leadership has a significant negative effect on civil servant performance, while innovative work behavior has a significant positive effect. Organizational justice has no significant direct effect on performance and does not moderate the effects of servant leadership or innovative work behavior. These results indicate that leadership effectiveness is highly context-dependent within bureaucratic organizations, whereas innovative behavior plays a stronger role in improving employee performance. The study suggests that public institutions should foster innovative work environments and reconsider the application of servant leadership within rigid administrative structures. Future research should examine additional mechanisms and employ longitudinal designs.
From ESG Performance to Firm Value: Examining the Financial Consequences of Strategic Sustainability Fadrul, Fadrul; Putra, Briyan Cadalora; Priyono, Priyono; Gani, Ackhriansyah Ahmad
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.68366

Abstract

This study examines the effect of Environmental, Social, and Governance (ESG) performance on financial performance and firm value among energy sector firms listed on the Indonesia Stock Exchange during 2021–2024. Using purposive sampling, the study analyzes 264 firm-year observations from 66 companies. ESG functions as the independent variable, financial performance proxied by Return on Assets (ROA) serves as the mediating variable, and firm value proxied by Price to Book Value (PBV) represents the dependent variable. Data were analyzed using PLS-SEM with SmartPLS. The findings indicate that ESG has a negative and insignificant effect on financial performance but a positive and significant effect on firm value. Financial performance also significantly mediates the relationship between ESG and firm value in a negative direction, suggesting that market valuation responds more strongly to ESG legitimacy than to short-term profitability performance.