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All Journal Jurnal Bisnis Hospitaliti Journal of Scientech Research and Development Journal of Hotel Management
Rusdiarnata, I Ketut
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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KEPUASAAN KONSUMEN TENTANG ATMOSFER PADA ASASUKA RESTORAN DI KABUPATEN GIANYAR Rusdiarnata, I Ketut
Journal of Scientech Research and Development Vol 6 No 2 (2024): JSRD, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v6i2.527

Abstract

Perencanaan atmosfer yang tepat akan menghadirkan nuansa, suasana, dan estetika yang menarik sehingga atmosfer dari sebuah restoran sangat berperan penting dalam menarik minat konsumen untuk berkunjung. Berdasarkan fenomena yang terjadi saat ini sangat banyak restoran yang mengambil tema dan atmosfer yang menarik salah satunya adalah Asasuka Restoran Kabupaten Gianyar. Meskipun restoran tersebut memiliki daya tarik atmosfernya tersendiri namun ternyata restoran ini mendapat banyak komentar keluhan yang kurang memuaskan mengenai atmosfernya. Tujuan dari peneltian ini adalah untuk mengetahui kepuasan konsumen tentang Atmosfer pada Asasuka Restoran Kabupaten Gianyar. Metodologi yang digunakan dalam penelitian ini adalah analisis kuantitatif dengan menggunakan skala likert pada enam indikator atmosfer yaitu Facility aesthetics, ambience, lighting, layout, table setting, dan service staff. Data dikumpulkan melalui penyebaran kuesioner, data diolah 60 responden. Hasil penelitian menunjukkan bahwa kepuasan konsumen tentang atmosfer memperoleh nilai sebesar 4.15 dengan kategori sangat puas.
Pengaruh Keunikan Proses Produksi Arak Bali dan Promosi Terhadap Niat Berkunjung Dan Partisipasi Promosi Oleh Konsumen Pada Rumah Makan Dapoer Bali Mula di Desa Les, Kecamatan Tejakula, Buleleng Widuri, Setyowati Ayu; Arcana, I Nyoman; Juniari , Ni Kadek Eni Juniari; Saputra, I Nyoman Gede Agus Jaya; Rusdiarnata, I Ketut
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1455

Abstract

Dapoer Bali Mula restaurant in Les Village, Tejakula District, Buleleng offers educational tour packages on the preservation of Balinese Arak and traditional Balinese dishes for tourists. This study aims to determine the influence of the uniqueness of the Balinese Arak production process and promotion on the participation of consumers with the intention to visit as an intervening variable in the Dapoer Bali Mula restaurant with 108 respondents. The statistical analysis used in this study is Path Analysis. The results of the study show that: 1) The uniqueness of the Balinese Arak production process and promotion affects the intention to visit; 2) The intention to visit, the uniqueness of the Balinese Arak production process and promotion affect the participation of consumers in promotion, both on their social media accounts and through "word of mouth"; 3) Intention to visit is an intervening variable between the influence of the uniqueness of the Balinese Arak production process on promotional participation by consumers; 4) Intention to visit is not an intervening variable between the influence of promotion on promotion participation by consumers. This research suggests that Dapoer Bali Mula restaurants should always strive to improve the quality of preservation of Balinese Arak Production Cultural Heritage and increase the variety of souvenir products so that more and more consumers participate in promoting Dapoer Bali Mula Restaurant
EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA PEMASARAN DI KOPIUNG HAND CRAFTED COFFEE DENPASAR Juniari, Ni Kadek Eni; Febrianto, I Gusti Agung; Rusdiarnata, I Ketut; Pranadewi, Putu Mira Astuti; Sudiparwati, Putu Ayu
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1817

Abstract

Instagram is a social media application designed for smartphones and functions as a digital communication platform, similar to Twitter. However, its primary distinction lies in its emphasis on photo sharing, allowing users to disseminate visual content within specific contexts or locations. One of Instagram's key advantages is its seamless integration with other platforms under the Meta (formerly Facebook) ecosystem, including WhatsApp, Facebook, and Messenger. Additionally, Instagram offers paid digital advertising features that can be utilized to promote and market products effectively. The objective of this study is to evaluate the effectiveness of Instagram as a marketing tool for KopiUNG Hand Crafted Coffee. This research employs a descriptive qualitative approach, utilizing data collection methods such as interviews, observations, and document analysis. The study is grounded in the theoretical framework proposed by Bambang Dwi Atmoko, which emphasizes four key user engagement indicators: follow, like, comment, and share. The findings indicate that three of the four indicators follow, like, and share have been implemented effectively in the marketing strategy. However, the 'comment' indicator has not yet demonstrated the same level of effectiveness. The outcomes of this study are anticipated to serve as a valuable source of insight and provide strategic recommendations for enhancing the marketing efforts of KopiUNG Hand Crafted Coffee.    
Penggunaan Media Sosial Instagram Sebagai Media Promosi Minuman Cocktail Arak Bali Rusdiarnata, I Ketut
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1061

Abstract

This study aims to determine the use of Instagram social media as a medium for promoting Balinese arak cocktails and its benefits are expected to contribute to the parties involved, both from academics and practitioners in the field, in this case the Balinese Arak Cocktail entrepreneur. The results of this study indicate that the Arak & Culture business expands its marketing reach and increases sales by utilizing social media Instagram. Promotion through Instagram generates trust for consumers and useful comments for users to find out more information from the images displayed. The marketing strategy carried out by Arak & Culture's efforts in promoting its business through uploading photos and videos on Instagram as well as utilizing existing features on Instagram helps Arak & Culture's efforts to make it easier to promote product variants at no cost. It is recommended that Arak & Culture entrepreneurs from a promotional perspective are expected to be developed so that sales can reach a wider target by using paid Instagram features that have not been tried such as Instagram ads so that the target market is more targeted so that the purpose of the promotion becomes more effective and efficient.
Co-Authors Astuti Pranadewi, Putu Mira Febrianto, I Gusti Agung I Nyoman Arcana Juniari , Ni Kadek Eni Juniari Ni Kadek Eni Juniari, Ni Kadek Eni Saputra, I Nyoman Gede Agus Jaya Sudiparwati, Putu Ayu Widuri, Setyowati Ayu