Article Per Year (5 Year)
p-Index From 2020 - 2025
1.734
P-Index
This Author published in this journals
All Journal Devotion: Journal of Research and Community Service Jurnal Kewarganegaraan Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science International Journal of Religion Education and Law Journal of Social Science International Journal of Global Sustainable Research
Nwokeocha, Ifeanyi Martins
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Global Sustainable Research

 1 
Gender Stereotypes in Nigerian Advertising: A Critical Discourse Akpan, Uwem Asuquo; Umoren, Philomena; Nwokeocha, Ifeanyi Martins
International Journal of Global Sustainable Research Vol. 2 No. 3 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i3.1724

Abstract

The study explores gender stereotypes in Nigerian advertising, focusing on their impact on societal perceptions, attitudes, and consumer buying behaviors. It uses feminist and social constructionism theory to provide a critical discourse on the issue. The study concludes that advertisers and marketers play a crucial role in influencing societal attitudes and perceptions through their campaigns. It suggests that advertisers should actively seek to represent a diverse range of gender identities, reflecting the complexity and diversity of Nigerian society. This can include showcasing individuals from different gender identities, backgrounds, and experiences, contributing to a more inclusive and representative portrayal of gender in advertising.
Co-Authors Akpan, Uwem Asuquo Asep Mahpudz Brown, George Nathan Elly Malihah Endang Danial, Endang Esiobu, Collins Onyema Ezeonyejiaku, Njideka Patience Karim Suryadi Ntegwung, Esther George Nurgiansah, T Heru Obi, Adaku Promise Okoye, Ifechukwu Nchedo Onyejelem, Timothy Ekeledirichukwu Rahmat Umoren, Philomena