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All Journal Jurnal Pekommas ProTVF JURNAL HERITAGE International Journal of Demos Literatus Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Pengabdian Seni Jurnal Ilmiah Multimedia & Komunikasi JURNAL KARYA ILMIAH MULTIDISIPLIN KANGMAS: Karya Scientific Community Service is a journal Jurnal Abdimas Peradaban Branding: Jurnal Manajemen & Bisnis Pengabdian Seni
Tituk Utari
Sekolah Tinggi Multi Media Yogyakarta
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Representasi nilai entrepreneurship dalam film Terbang Menembus Langit Tituk Utari
ProTVF Vol 6, No 1 (2022): March 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v6i1.31348

Abstract

Indonesia mempunyai misi untuk menjadi negara maju pada tahun 2025. Meningkatkan jumlah entrepreneur di Indonesia adalah salah satu cara yang dapat dilakukan untuk mewujudkan misi tersebut. Pendidikan entrepreneurship di Indonesia masih kurang dan jauh tertinggal dari negara-negara lain, sehingga diperlukan pengenalan tentang pendidikan kewirausahaan dengan cara yang menyenangkan agar tercipta pola pikir generasi muda di Indonesia untuk berwirausaha. Film terutama yang diambil dari kisah nyata seperti film Terbang Menembus Langit dapat menumbuhkan sikap kewirausahaan yang positif dan memberikan inspirasi dan motivasi bagi generasi muda untuk berwirausaha. Rumusan masalah dalam penelitian ini adalah, bagaimana representasi pesan inspiratif pada film Terbang Menembus Langit dalam menumbuhkan nilai entrepreneurship. Tujuan dari penelitian yang ingin dicapai adalah untuk mengetahui representasi pesan inspiratif film Terbang Menembus Langit dalam menumbuhkan  nilai entrepreneurship. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Roland Barthes yang dengan cara memilih tanda, adegan dan dialog pada film yang sesuai dengan kategori yang sudah ditentukan. Hasil analisis pada penelitian diperoleh bahwa representasi pesan inspiratif bagi generasi muda di Indonesia dari makna denotatif dalam film Terbang Menembus Langit adalah nilai entrepreneurship berupa nilai (1) percaya diri, (2) kreatif dan inovatif, (3) ketahanan fisik dan mental, (4) berani mengambil resiko, (5) kepemimpinan, (6) orisinalitas dan (7) orientasi tugas dan hasil.
Pengembangan Search Engine Optimization (SEO) pada Digital Marketing Sebagai Strategi Pemasaran UMKM Tituk Utari
ijd-demos Volume 4 Issue 2 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i2.247

Abstract

AbstractIn the current digital era, UMKM business actors are increasingly using internet media in promoting goods or services, this has an impact on increasing competition in getting customers through digital marketing media. UMKM entrepreneurs need the best strategies and solutions to gain market share by optimizing search engines with several techniques. Digital marketing in the form of a website if it ranks well on the Google search page will get more potential visitors. Website visibility must be able to be increased on information search engine pages such as Google. One way to optimize a website to get a good ranking on search engine pages is to use search engine optimization (SEO) techniques. SEO techniques can increase brand awareness and bring in potential traffic for company products or services. In this study, the author applies SEO to UMKM Amina Cake Me On which is engaged in the culinary business. The type of research used in this research is implementation research. The system development method used in this research is the SEO Web Design Methodology, which emphasizes the delivery of information quickly and precisely. The result of the application of the system development method carried out on the digital marketing platform software from Amina Cake Me On is that the aminacakemeon.com website can appear on the initial Google page rankings after applying SEO techniques according to the targeted keywords.Keywords: Digital Marketing, SEO, UMKM. AbstrakPada era digital saat ini pelaku bisnis UMKM semakin banyak menggunakan media internet dalam mempromosikan barang atau jasa, hal ini berdampak pada semakin ketatnya persaingan dalam mendapatkan customer melalui media digital marketing. Para pengusaha UMKM membutuhkan strategi dan solusi yang terbaik untuk mendapatkan pangsa pasar dengan mengoptimalkan search engine dengan beberapa teknik. Digital marketing berupa website apabila memiliki ranking baik pada halaman pencarian Google akan mendapatkan lebih banyak visitor potensial. Visibilitas website harus mampu ditingkatkan pada halaman mesin pencari informasi seperti Google. Salah satu cara untuk dapat mengoptimalisasi website agar mendapatkan peringkat yang baik pada halaman mesin pencari adalah dengan menggunakan teknik search engine optimization (SEO). Teknik SEO dapat meningkatkan brand awareness dan mendatangkan trafik potensial bagi produk atau jasa perusahaan. Pada penelitian ini, penulis menerapkan SEO pada UMKM Amina Cake Me On yang bergerak pada bisnis kuliner. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian implementatif. Metode pengembangan sistem yang digunakan dalam penelitian ini adalah metode SEO Web Design Methodology, yaitu menekankan penyampaian informasi secara cepat dan tepat. Hasil dari penerapan metode  pengembangan  sistem  yang dilakukan pada perangkat lunak platform digital marketing dari Amina Cake Me On adalah website aminacakemeon.com dapat tampil pada peringkat awal halaman Google setelah diterapkan teknik SEO sesuai dengan kata kunci yang ditargetkan.Kata Kunci: Digital Marketing, SEO, UMKM.
Strategi Branding Berbasis Search Engine Optimization (SEO) dalam Membangun Brand Awareness pada Sekolah Tinggi Multi Media Yogyakarta Tituk Utari
LITERATUS Vol 4 No 1 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i1.634

Abstract

Tujuan dari penelitian ini adalah menganalisa strategi dari program branding berbasis search engine optimization (SEO) untuk membangun brand awareness yang dilakukan oleh Sekolah Tinggi Multi Media (STMM) dalam rangka pengembangan STMM menjadi Institut Digital Nasional-University (IDN-U). Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan memilih studi kasus sebagai pendekatan penelitian. Hasil dari penelitian strategi branding berbasis search engine otimization (SEO) adalah jika seseorang mengetik kata kunci “kampus digital” pada mesin pencari google maka orang tersebut akan menemukan Institut Digital Nasional-University (IDN-U). Pencapaian yang ingin diperoleh dari  strategi branding yang akan dilakukan oleh IDN-U yaitu tingkatan brand awareness top of mind (puncak pikiran), yang merupakan tingkat tertinggi dari brand awareness.
Bureaucratic Dynamics and Their Impact on the Local Business Environment: Local Government Strategies in Promoting Economic Growth Andi Masrich; Irwandi Irwandi; Tituk Utari; Masnilam Hasibuan; Radi Sahara
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 3 (2023): Birokrasi dan Pemerintahah di Daerah 12
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i3.30637

Abstract

In the context of globalization and rapid economic change, the role of local governments in managing bureaucratic dynamics and developing strategies to encourage local economic growth has become increasingly crucial. Local businesses are the backbone of a region's economy, and the performance of local government bureaucracy and policies can have a significant impact on community welfare and potential economic growth. This research aims to analyze bureaucratic dynamics in the local business environment and local government strategies for encouraging economic growth. This research uses a qualitative descriptive method, which makes it possible to analyze bureaucratic dynamics and regional government strategies comprehensively. Research data was obtained through a literature review of research results and previous studies that are relevant to this research topic. The research results reveal that strong political support, availability of adequate resources, and cooperation between government institutions are essential supporting factors for local government strategies in encouraging local economic growth. On the other hand, obstacles such as conflicting policies, budget constraints, and economic uncertainty are challenges that need to be overcome. These conclusions provide an in-depth understanding of the complexity of the role of local government in creating a business environment that supports local economic growth and provides valuable insights for public policy and decision-making at the local government level.
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Tituk Utari; Jentot Tugiyono; Agus Leonard Togatorop; Harto Harto; Henny Noviany
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
Strategi Konten Instagram Dalam Meningkatkan Kesadaran Merek Museum Sonobudoyo Yogyakarta Annisa Bella Novita , Sari; Widhihatmini, Widhihatmini; Utomo, Ardian Setio; Utari, Tituk; Warhamni, Dewi
Jurnal Pekommas Vol 8 No 2 (2023): December 2023
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v8i2.5141

Abstract

The role of museums in the digital era is no longer directed at collections but towards 'Edutainment' (Educational Entertainment) which keeps up with the times by providing information and communication in visual form via Instagram. There are various ways that can be done in preserving culture, but the most important thing is how to raise awareness and a sense of belonging to love the culture itself, so that people will continue to be motivated to learn about it. The existence of the Sonobudoyo Museum in Instagram is expected to provide positive attractive insight to the community. This research is conducted to find out the Instagram content strategy carried out by the Sonobudoyo Museum in increasing brand awareness for the community. The type of research used is qualitative research with a descriptive analysis approach, that interprets the data with words or descriptions. The data collection techniques use the method of observation, interviews and documentation. The results of the study show that the content strategy for the Instagram @sonobudoyo account is implemented consistently. The strategies undertaken include context, communication, collaboration and connection. Brand awareness analysis contained in the @sonobudoyo account involves several elements, namely being different, meaningful, transferability, adaptability, and publicity. The advantage of this journal is the idea and concept of the authors who examine museum attractions with relevant theoretical approaches, supporting references, systematic descriptions, and easy-to-understand explanations.
Evaluasi Pelaksanaan Digitalisasi Penyiaran Pada LPP TVRI Jawa Timur Purwanto; Tituk Utari

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v11i1.3789

Abstract

LPP TVRI East Java station has carried out preparations for digital broadcast trials on channel 35 UHF starting in 2015. Migration of television broadcasting systems from analog to digital until the time the research was carried out had not been fully carried out because it encountered several obstacles including problems related to government policies which postponed the implementation of full digital broadcasts. The research objective was to evaluate the implementation of digital broadcasting at LPP TVRI East Java. This study uses a type of qualitative research method by analyzing primary data and secondary data descriptively. The implementation of research has been carried out and obtained results regarding the implementation of digital broadcasts on TVRI East Java. Lack of human resources, especially those in charge of transmission stations, both in terms of number and competency that can support the target of the digital broadcasting era. The need for equipment support, spare parts and other back up equipment, to anticipate technical problems so that digital broadcasts can continue to run every day. LPP TVRI East Java starting November 2, 2022 and all terrestrial transmissions must have carried out full digital broadcasts. Having a capacity of 32 MB, LPP TVRI East Java is capable of broadcasting 8 HD content or 12 SD content. Currently TVRI East Java is operating and has broadcast 4 types of programs namely; national broadcasts, East Java local broadcasts, sports broadcasts and world broadcasts.
KREATIVITAS PRODUSER DALAM PENGEMBANGAN IDE DAN KONSEP PROGRAM FEATURE TELEVISI “ROMANTISME KOPI DI KOTA PELAJAR” Gambriyanto, Kusumo; Purwanto; Susilawati; Utari, Tituk; Nuriswara, Rakhmad Hidayat

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v12i1.5049

Abstract

Yogyakarta sebagai kota pelajar tidak lepas dari kegiatan anak muda seperti berkumpul bersama teman, mengerjakan tugas dan aktivitas lain yang bisa dikerjakan di luar ruangan. Salah satu tempat yang sering dijadikan tempat berkumpul yaitu kedai kopi atau kafe. Banyak kedai kopi atau kafe yang bermunculan di Yogyakarta mulai dari kedai kopi tradisional hingga modern, salah satunya kedai kopi unik yaitu Kopi Bumbung Tradisional Yogyakarta dan Kopi Pasir Yogyakarta. Metode penelitian pada penciptaan skripsi ini menggunakan metode kualitatif. Objek penelitian yang dipilih yaitu Kopi Bumbung Tradisional Yogyakarta dan Kopi Pasir Yogyakarta. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, voxpop dan dokumentasi. Hasil penelitian ini menunjukkan bahwa penggunaan teknik pengambilan gambar developing shot di Kopi Bumbung Yogyakarta dan Kopi Pasir Yogyakarta dapat menimbulkan kesan tersendiri dan tidak membosankan penonton. Kopi Bumbung Yogyakarta memiliki keunikan dalam hal penyajian kopi yang menggunakan termos bambu, sedangkan Kopi Pasir Yogyakarta memiliki keunikan dalam pembuatan kopi yang menggunakan media pasir. Kesimpulan karya program feature televisi dengan ide kuliner perjalanan berjudul “Jalan-Jalan Jajan” Edisi “Romantisme Kopi di Kota Pelajar” dipandu oleh seorang host dan berdurasi 16 menit. Karya ini menghadirkan variasi visual agar tidak membosankan penonton dengan menggunakan teknik developing shot yang berisikan hiburan, informasi dan edukasi kepada penonton.
KREATIVITAS PRODUSER DALAM FEATURE TELEVISI “ANOTHER SIDE” EDISI “JEJAK SANTET DI BANYUWANGI” Nabilah, Aqilatun; Gambriyanto, Kusumo; Relawati, Dwi Korina; Susilawati, Susilawati; Utari, Tituk

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v12i2.5887

Abstract

Santet salah satu praktik ilmu hitam yang dikenal luas di Banyuwangi sering kali dikaitkan dengan kemampuan untuk mencelakai orang lain melalui kekuatan gaib, kepercayaan terhadap santet dan ilmu hitam lainnya dipengaruhi oleh sejarah panjang animisme, dinamisme, dan sinkretisme antara kepercayaan asli dengan agama-agama besar yang datang, seperti Hindu, Buddha, Islam, dan Kristen. Urgensi dalam mengangkat topik ini dalam sebuah karya feature televisi “Another Side” edisi “Jejak santet di Banyuwangi” masih terdapat stigma tentang santet di Banyuwangi. Karya feature ini memilih jenis feature human interest karena menyoroti sisi kehidupan masyarakat Banyuwangi. Karya ini mengangkat isu sosial-budaya, sehingga metode yang digunakan untuk pengumpulan data adalah kualitatif agar data dapat diperoleh secara menyeluruh dan mendalam. Teknik wawancara digunakan untuk menggali informasi lebih mendalam melalui berbagai narasumber. Dokumentasi digunakan sebagai data pendukung, Sedangkan teknik observasi banyak dilakukan untuk memperluas pengetahuan terkait objek yang di angkat pada karya ini. Penulis sebagai produser mengembangkan kreativitas melalui berbagai cara. Kreativitas tersebut juga tertuang dalam pre produksi, produksi, dan pasca produksi. Hasil karya ini menunjukkan bahwa kreativitas produser berperan penting dalam menjaga keseimbangan antara hiburan dan edukasi dalam program televisi, terutama yang mengangkat topik sensitive seperti santet.
Middle Eastern Culture Representation In Prince Ali’s Music Video In The Film Aladdin Utomo, Ardian; Widhihatmini; Utari, Tituk; Asgawanti , Eka Desy; Oktaviani, Dhian
Jurnal Karya Ilmiah Multidisiplin (JURKIM) Vol. 5 No. 1 (2025): Jurnal Karya Ilmiah Multidisiplin (Jurkim)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jurkim.v5i1.25065

Abstract

Music video clips are one of the communication media that can influence their audience. In addition, music video clips are also an alternative entertainment for listeners and viewers. The Walt Disney Company is a film producer that has produced many musical films and has many fans worldwide. In this study, we will analyze the music video clip of the song titled Prince Ali from the film Aladdin, where this film is one of Disney's production films that was remade from the previous version; in addition, this video clip shows a potent blend of western and middle eastern culture using. This research approach uses Roland Barthes' semiotics to see the Middle Eastern culture represented in this music video clip. As is known, many people still believe that the Middle East is identical to deserts and high temperatures, but the illustrations depicted in this video clip are not as perceived. This study uses a constructivist paradigm with a qualitative descriptive interpretative approach, where researchers interpret data to obtain deep and broad meaning and significance to the research results. In the denotative and connotative meanings, the depiction of the Middle East in the music video clip of Prince Ali in the film Aladdin shows the crowd in the Middle of the market passed by Prince Ali's entourage who came with luxury and splendor to propose to Princess Jasmine. The myth that can be analyzed in this study is that in the Middle East, not all women wear the veil and dress all in black, and luxury and wealth cannot always conquer a woman's heart, but honesty and simplicity. The results of the study show how the representation of Middle Eastern culture in the video clip in the film Aladdin through denotative, connotative, and myth analysis reveals a deeper dimension of stereotypes, social views, and more universal values, which ultimately show that women in the Middle East are not only defined by their appearance and that honesty and simplicity have the power to change human views and relationships
Co-Authors Ade Wahyudin, Ade Agus Leonard Togatorop Amin, Fakhry Andi Masrich Angkoso, Sutanto Prasetyo Annisa Bella Novita , Sari Asgawanti, Eka Desy Astuti, Ch. Aprilina Dwi Baharuddin, Nabhan Bambang Sujarwadi Gambriyanto, Kusumo Harto Harto Harto, Harto Henny Noviany Irwandi Jentot Tugiyono Karna Karna, Karna Kristiadi, David Kristian, Indra Kusumo Gambriyanto Marwiyati Muhsin Efendi Nabilah, Aqilatun Noviany, Henny Nurhamzah, Nurhamzah Nurhidayati Nurhidayati Nuriswara, Rakhmad Hidayat Oktaviani, Dhian Purwanto Purwanto Purwanto, Purwanto Radi Sahara Rahayu, Betty Rahayu, Riva RELAWATI, DWI KORINA Setiadi, Muhamad Teguh Sintar Nababan Sunarsa, Sunarsa Susilawati Susilawati Susilawati Susilawati Susilawati Susilawati, Susilawati Togatorop, Agus Leonard Tugiyono, Jentot Utomo, Ardian Utomo, Ardian Setio Warhamni, Dewi Widhihatmini Widhihatmini, Widhihatmini Widirahayu, Margareth Dyah Anggraini Yunita, Eva Anggra ZA, Saida Zainurossalamia