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Analysis of the readiness and potential of Nias Island tourist destination Ziliwu, Metani Nibeli; Rahmiati, Filda; Geonadhi, Felix; Mangkurat, R. Stevanus Bayu
Interaction, Community Engagement, and Social Environment Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/icese.v2i1.2024.857

Abstract

Background: Nias Island has tourism potential that can be enjoyed by visiting tourists. This island is famous for hosting the World Surfing League (WSL). However, Nias Island is struggling with accessibility problems and facilities that are not up to standard, these problems need to be fixed to encourage tourist destinations on Nias Island. Therefore, this study aims to determine the potentials of Nias Island as a tourist destination and to provide solutions for Nias Island, especially in the areas of accessibility and facilities. Methods: This study uses a qualitative method. This study uses the observation method because it is in accordance with the events in the field. Findings: The results of this study are that Nias Island has a lot of tourism potential in the fields of nature, cultural heritage, and natural tourism products. Conclusion: There are several suggestions that can be made to improve the quality of tourist attractions on Nias Island in terms of accessibility (providing road signs) and facilities (improving cleanliness and maximizing existing facilities around tourist attractions). Novelty/Originality of this Study: The study on Nias Island’s tourism potential is novel in its comprehensive approach to addressing both the island's untapped natural and cultural attractions and the critical issues of accessibility and facility deficiencies. By providing targeted solutions to improve road signs, cleanliness, and the overall quality of tourist facilities, this research
The factors influence on consumers purchase intention and purchase decisions of organic food in Indonesia Septiani, Jerni Sari; Hakim, Dani Lukman; Rahmiati, Filda; Amin, Grace; Mangkurat, R. Stevanus Bayu
Bioculture Journal Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/bioculture.v2i1.2024.877

Abstract

Background: Organic products in Indonesia represent 0.03% of global demand. Health problems are one of the causes of increasing consumer awareness in the world to maintain health and reduce environmental impact. The organic market is growing, but obstacles awareness still prevents it. The purpose of this research is to examine the influence of health consciousness, perceived quality, and environmental awareness of organic food in Indonesia. Methods: A quantitative method was used and the data acquired through Google form. The research design method by conducting online questionnaires. The questionnaires were distributed online for those who intend to purchase organic food in Indonesia. The total respondents in this research are 180. The data analysis design used in this research is Partial Least Square-based Structural Equation Modeling (PLS-SEM) using Smart-PLS, starting from the measurement of outer model, inner model, and hypothesis testing. Result: This study has 7 hypotheses and the results showed that health consciousness, perceived quality, directly influencing purchase decision and indirectly mediated by purchase intention. Conclusion: However, environmental awareness has no direct and indirect influence on consumer purchase decisions of organic food in Indonesia. Novelty/Originality of this study: Using the PLS-SEM method, this study provides in-depth insights into how these factors influence purchase intention, while environmental awareness does not show a significant influence.
The impact of willingness to pay, environmental awareness, consumer behavior, consumer attitudes toward purchase decisions on sustainable packaging in Indonesia Tanzares, Jordan; Rahmiati, Filda; Jokhu, Jean Richard; Mangkurat, R. Stevanus Bayu
Journal of Character and Environment Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jocae.v2i1.2024.878

Abstract

Background: Packaging is considered a vital component of the marketing mix. Sustainable Packaging is packaging that is very important to use in Indonesia because of the large amount of environmental damage due to plastic waste and the large amount of plastic waste that we usually find in waterways which causes flooding everywhere. Environmental Awareness is one of the reasons for increasing public awareness to reduce the use of plastic waste and to start switching to sustainable packaging. In Indonesia, they have started to use sustainable packaging, but public awareness is still lacking and sometimes they still like to use plastic. The purpose of this research is to examine the impact of willingness to pay, environmental awareness, consumer behavior, and consumer attitudes toward purchasing decisions on sustainable packaging in Indonesia. Methods: A quantitative method was used as the research design method by conducting online questionnaires. The questionnaires were distributed online for those who have an intention to sustainable packaging in Indonesia. The total respondents in this research are 153. The data analysis design that is used in this research is Partial Least Square-based Structural Equation Modeling (PLS-SEM) using Smart-PLS software 4 starting from the measurement of the outer model, inner model, and hypothesis testing. Findings: This study has 4 hypotheses and the results show that willingness to pay, environmental awareness, consumer behavior, and consumer attitudes directly impact purchase decisions. Conclusion: Willingness to pay and consumer behavior significantly impact purchase decisions regarding sustainable packaging, whereas environmental awareness does not. Novelty/Originality of this Study: This comprehensive examination investigates how willingness to pay, environmental awareness, consumer behavior, and consumer attitudes specifically influence purchase decisions on sustainable packaging within the unique socio-economic and cultural context of Indonesia. By using Partial Least Squares-based Structural Equation Modeling (PLS-SEM), the study provides nuanced insights into the direct impacts of these variables, an area that is relatively unexplored in Indonesian market dynamics.
Factors influencing customer purchase behavior through purchase intention on green cosmetic products Marbun, Nency; Rahmiati, Filda; Mangkurat, R. Stevanus Bayu; Ismail, Yunita
EcoProfit: Sustainable and Environment Business Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecoprofit.v2i1.2024.931

Abstract

Introduction: The cosmetic industry provides several plastic packaging problems for the environment. It has been shown that 120 billion units of packaging are produced annually by the global cosmetic industry. Campaigns for environmentally friendly cosmetic packaging products are growing. This study aims to determine the effect of plastic packaging on the environment. Methods: Research on environmentally friendly cosmetic products was conducted by distributing questionnaires through online platforms. The total questionnaire respondents were 215 Generation Z people, and the questionnaire was then analyzed with PLS-SEM. Findings: The results showed that personal norms have a significant effect both directly and mediated by green purchase intention on green purchase behavior. Conclusion: However, environmental concern does not have a significant effect, even though it has been mediated by green purchase intention on green purchase behavior in environmentally friendly cosmetic products in Indonesia. Novelty/Originality of this article: This study explores the factors influencing the purchasing behavior of eco-friendly cosmetic products among Indonesian Generation Z and reveals the critical role of personal norms in driving sustainable consumption. This study provides valuable insights for the cosmetic industry in developing effective marketing strategies for eco-friendly products.
WEBINAR SEBAGAI SARANA SOSIALISASI PENGOLAHAN LIMBAH ORGANIK MENJADI EKO-ENZIM Hafsah, Hafsah; Mustikasari, Diah; Lestari, Tami Rahma; Widodo, Andreas Krisbayu Ratri; Agustiani, Rina Dwi; Riani, Sri; Ekawandani, Nunik; Mangkurat, R. Stevanus Bayu
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1490

Abstract

Sampah organik yang dihasilkan dari aktivitas antropogenik dan industi telah menjadi salah satu sumber pencemar yang dapat mengganggu eksistensi lingkungan. Berbagai upaya telah dilakukan untuk meminimalkan keberadaan sumber pencemar tersebut, termasuk mengolahnya menjadi produk yang lebih bermanfaat. Eko-enzim adalah salah satu produk yang dapat dihasilkan dari sampah organik yang diproses melalui proses fermentasi anaerobik. Kegiatan pengabdian masyarakat secara daring yang dikemas melalui webinar ini bertujuan sebagai sarana komunikasi dan media sosialisasi untuk menggugah kesadaran masyarakat tentang urgensi pengelolaan limbah organik serta memberikan wawasan baru dalam pengolahan limbah organik menjadi produk yang lebih bermanfaat berupa eko-enzim. Metode yang dilakukan adalah partisipatif melalui seminar online yang melibatkan 144 peserta dari berbagai latar belakang asal daerah, disiplin ilmu, profesi, dan status sosial. Hasil kegiatan ini menunjukkan bahwa adanya antusiasme peserta di dalam diskusi terkait pemanfaatan dan pengolahan sampah organik menjadi eko-enzim. Webinar ini juga mampu membangun pola komunikasi dan interaksi interpersonal yang baik, diskusi dan elaborasi materi menjadi lebih konstruktif, dan menjangkau banyak peserta dari berbagai daerah, disiplin ilmu, profesi, dan status sosial.