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All Journal Jurnal Ilmu Manajemen (JIM) Manajemen Bisnis Kompetensi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Doktor Manajemen (JDM) Jurnal Muara Ilmu Ekonomi dan Bisnis FIRM: Journal of Management Studies Enrichment : Journal of Management Jurnal Bakti Masyarakat Indonesia Rudence: Rural Development for Economic Resilience Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Character and Environment AGRIC lentera jurnal manajemen Lentera Jurnal Pengabdian Maysarakat
Jean Richard Jokhu
President University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Perspektif Baru dalam Teori Kualitas Pelayanan: Pentingnya Intensi Studi pada Perusahaan Fintech di Indonesia Jokhu, Jean Richard; Armando, Arnold
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of fintech-based companies has become one of the issues in the challenges of globalization. Research that has questioned this strategic issue has not answered why fintech companies manage consumers. This research tries to offer a new perspective in managing consumers in fintech companies. By introducing Intention theory which was first presented as marketing ‘output’ this research offered the intention as a moderator of the relationship of knowledge to service quality obtained by consumers in fintech companies. The conclusion of this study is that the quality of services obtained by consumers can increase along with the strengthening of consumer intentions in using a fintech service or product. Keywords: service quality, knowledge, intention
ADAPTASI NEW ENTRANTS MENGGUNAKAN STRATEGI MARKETING DENGAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN Jokhu, Jean Richard
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7568

Abstract

Penelitian ini berupaya untuk mengetahui strategi perusahaan new entrants dalam industri sportswear di Indonesia. Dengan menggunakan perspektif WOM sebagai salah satu faktor lingkungan yang memengaruhi loyalitas pelanggan. Dengan menggunakan proses analisis konfirmatori penelitian ini menggunakan PLS dalam menganalisis data. Jumlah responden berhasil dikumpulkan 77 sampel. Hasilnya penelitian ini menemukan promosi berperan penting dalam strategi Onitsuka memenangkan loyalitas pasar Indonesia. WOM juga berperan penting dalam meningkatkan loyalitas pasar Indonesia. Lebih lanjut penelitian ini menemukan strateegi perusahaan yaitu marketing 4Ps mampu menjelaskan WOM secara simultan. Dengan menggunakan strategi marketing yang berfokus pada harga, promosi, lokasi, dan produk perusahaan dapat meningkatkan WOM yang beredar di masyarakat sehingga dapat memengaruhi loyalitas pelanggan bagi perusahaan new entrants khususnya dalam industri sportswear di Indonesia This study purposed is to find out the strategy of the new entrants company in the sportswear industry in Indonesia. By using the WOM perspective as one of the environmental factors that influence customer loyalty. By using the confirmatory analysis process this study uses PLS in analyzing data. The number of respondents successfully collected 77 samples. As a result this research found that promotion is important for Onitsuka strategy to win the loyalty of the Indonesian market. WOM also plays an important role in increasing the loyalty of the Indonesian market. Furthermore, this study found that 4Ps marketing companies were able to explain WOM simultaneously. Adopting marketing strategies that focus on price, promotions, locations and company goods can increase WOM's circulation in the society in order to thrust consumer loyalty toward new entrant companies, particularly in Indonesia's sportswear industry
THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND Sinulingga, Edy Kalme Haganta; Jokhu, Jean Richard
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.11443

Abstract

Penelitian ini bertujuan untuk mengetahui: pengaruh negara asal terhadap dimensi ekuitas merek dan niat beli merek smartphone Cina yaitu Xiaomi. Variabel yang digunakan dalam penelitian ini adalah: negara asal, kesadaran merek, asosiasi merek, loyalitas merek, persepsi kualitas, dan niat beli. Penelitian ini menggunakan metode kuantitatif dengan metode convenience sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 302 responden yang pernah menggunakan smartphone chines. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan software SmartPLS 3.0. Berdasarkan analisis yang telah dilakukan, hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan dari negara asal terhadap kesadaran merek, asosiasi merek, loyalitas merek dan persepsi kualitas. (2) Terdapat pengaruh yang signifikan antara kesadaran merek, loyalitas merek, dan persepsi kualitas terhadap niat beli. (3) Tidak terdapat pengaruh yang signifikan antara negara asal dan asosiasi merek terhadap niat beli. This study aimed to find out: the influence of country of origin towards brand equity dimensions and purchase intention of Chinese smartphone brand which is Xiaomi. The variables that used in this study are: country of origin, brand awareness, brand association, brand loyalty, perceived quality, and purchase intention. This study used quantitative methods with convenience sampling method. Data collection in this study used primary data by distributing a questionnaire to 302 respondents who are ever use chines smartphone. The data analysis technique in this study used Structural Equation Model (SEM) with SmartPLS 3.0 software. Based on the analysis that has been done, the result of this study shows (1) there are significant influence of country of origin on brand awareness, brand association, brand loyalty and perceived quality. (2) There are significant influence of brand awareness, brand loyalty, and perceived quality towards purchase intention. (3) There are no significant influence of country of origin and brand association towards purchase intention.
CRITICAL REVIEW: EFEK DARI HETEROGENITAS BOARD CAPITAL TERHADAP STRATEGIC CHANGE Jean Richard Jokhu
FIRM Journal of Management Studies Vol 4, No 1 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.883 KB) | DOI: 10.33021/firm.v4i1.683

Abstract

Many board of directors research was dominated by director diversification. In this study the researcher try to explore Hayman and Hilman (2010) research that enforce board of directors diversification as on of competitive advantage of the firm that strengten firm performance. Using strategic management lenses we provide new perspective and also adding change management as one of the outcome of direction diversification.
THE IMPACT OF INSTAGRAM AS A SOCIAL MEDIA TOOL ON CONSUMER PURCHASE DECISION ON NIKE Ni Putu Eni Diantari; Jean Richard Jokhu
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i1.10743

Abstract

The world has been changed and globalized with technology's revolution with communication and the spread of information, while social media is now known as an important part of marketing strategies. Instagram is one of the social media platforms that most people use. Nike is one of the market leaders sneakers brand in the world but in Indonesia, there is a decreasing band index of Nike in the last three years. Therefore, the researcher conducted a study to analyze the factor that could influence customer purchase decisions and focused on Nike brands. This study using celebrity endorsement, Instagram advertising, E-WOM, perceived quality as the X variable with brand awareness as a mediating variable. This research used a quantitative method using PLS-SEM to analyze the respondent (n= 305) who in age 20-40 which is the Millennials generation. The result showed that perceived quality did not significantly influence both purchase decision and brand awareness. Whereas celebrity endorsement, Instagram advertising, and E-WOM significantly influence consumer purchase decisions and brand awareness. This research also found that brand awareness has a positive relationship with the purchase decision.
REFLEKSI BUDAYA DI INDONESIA BERDASARKAN NILAI – NILAI PANCASILA Jean Richard Jokhu; Joseph Ginting; Tasya Nurkholifah
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 2 (2022): Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i2.15

Abstract

Pancasila merupakan bentuk dasar negara yang menggambarkan keanekaragaman di Indonesia. Generasi Z yang selama ini memperoleh informasi dari social media cenderung meninggalkan dasar negara dalam kehidupan sehari – hari. Terlebih lagi perpecahan di kalangan milenial akibat perbedaan budaya. Webinar ini dilakukan sebagai jawaban atas permasalahan yang selama ini ada di Indonesia yang selalu menjadikan budaya sebagai alasan untuk perpecahan. Melalui kegiatan ini peserta webinar dapat membuka cakrawala berpikir bahwa Pancasila merupakan pemersatu budaya bukan sebaliknya.
Apakah Pelanggan Indonesia Peduli Terhadap Harga dan Kualitas Produk: Efek Mediasi Dari Brand Awareness Pada Industri Otomotif (Studi Kasus Honda) Jean Richard Jokhu; Michael Habrianto Kawilarang
Jurnal Doktor Manajemen (JDM) Vol 3, No 2 (2020): SEPTEMBER 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i2.10203

Abstract

Penelitian ini melihat fenomena yang terjadi di Indonesia saat pelanggan memilih produk berdasarkan harga atau kualitas. Namun dalam penelitian ini kami menyediakan variabel lain yang turut memengaruhi keputusan pembelian dari pelanggan yaitu Brand awareness. Dengan menggunakan pelanggan mobil dari Honda penelitian ini bertujuan untuk mengetahui faktor mediasi dari brand awareness. Hasil penelitian ini menemukan bahwa brand awareness memediasi penuh hubungan antara kualitas dengan keputusan pembelian. Demikian juga harga mobil turut memengaruhi keputusan pembelian mobil.
PELATIHAN TERHADAP SISWA SMK DI CIKARANG “MENJADI LULUSAN YANG BERDAYA SAING” Genoveva Genoveva; Andi Ina Yustina; Jean Richard Jokhu; Hanif A. Widyanto; Jason Tanardi
Jurnal Bakti Masyarakat Indonesia Vol 3, No 1 (2020): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.128 KB) | DOI: 10.24912/jbmi.v3i1.8055

Abstract

Based on the pre-survey results of the PKM Business Faculty team at the President University, the average absorption of the workforce towards vocational school graduates in Bekasi is around 35% - 40%. This is very contradictory with the location of SMKs which are located in one regency with the Jababeka industrial estate as one of the largest industrial estates in West Java. The location of vocational schools in industrial areas should make it easier for vocational graduates to have job opportunities. The results of interviews with 3 companies that received many SMK graduates can be concluded that the SMK graduates in the selection process did not pass the initial stage, namely interviews and tests. HRD Managers informed that SMK graduates were not well prepared in facing interviews and tests. Many SMK graduates also do not know the requirements needed by the company, such as additional certificates. One company, PT Komatsu, even requires SMK graduates who want to work in the company must have certificates issued by BLK (Balai Latihan Kerja). Based on these problems, the PKM team compiles material that prepares 12th grade students who are in their final year of school so they can prepare themselves well in entering the workforce. If they are not hired, the SMK graduates are also given training on entrepreneurship, so they have other alternatives after graduation. With these two materials, they are expected to be able to become vocational graduates who have competitiveness. This training was held in 3 SMKs involving 4 lecturers and 1 student. The event was closed by giving a souvenir to the school representative. Vocational students who take part in the training will be given certificates based on proof of attendanceABSTRAK:Berdasarkan hasil pra-survei tim PKM Fakultas Bisnis Universitas Presiden, rata-rata serapan dunia kerja terhadap lulusan SMK di Kabupaten Bekasi sekitar 35% -  40%. Hal ini sangat kontradiktif dengan lokasi SMK yang berada satu kabupaten dengan kawasan industri Jababeka sebagai salah satu kawasan industri terbesar di Jawa Barat. Seharusnya letak SMK yang berada di Kawasan industri memudahkan lulusan SMK memiliki peluang kerja. Hasil wawancara dengan 3 perusahaan yang banyak menerima lulusan SMK dapat disimpulkan bahwa para lulusan SMK dalam proses seleksi tidak lulus di tahap awal yaitu wawancara dan tes. Para Manager HRD menginformasikan bahwa lulusan SMK kurang menyiapkan diri dengan baik dalam menghadapi I wawancara dan tes. Lulusan SMK juga banyak yang tidak mengetahui persyaratan yang dibutuhkan perusahaan, seperti sertifikat tambahan. Salah satu perusahaan yaitu PT Komatsu bahkan mensyaratkan lulusan SMK yang ingin bekerja di perusahaan tersebut harus memiliki sertifikat yang dikeluarkan BLK (Balai Latihan Kerja). Berdasarkan permasalahan tersebut, tim PKM menyusun materi yang menyiapkan siswa-siswa kelas 12 yang berada di tahun terakhir sekolahnya agar dapat menyiapkan diri dengan baik dalam memasuki dunia kerja. Apabila mereka tidak diterima bekerja, lulusan SMK ini juga diberikan pelatihan mengenai kewirausahaan, sehingga memiliki alternatif lain setelah lulus. Dengan kedua materi tersebut, dharapkan mereka dapat manjadi lulusan SMK yang memiliki daya saing. Pelatihan ini diadakan di 3 SMK dengan melibatkan 4 orang dosen dan 1 mahasiswa. Acara ditutup dengan pemberian kenang-kenangan kepada perwakilan sekolah. Siswa-siswa SMK yang mengikuti pelatihan akan diberikan sertifikat berdasarkan bukti kehadiran.
The application of environmental analytical tools to fathom the performance of multi-level marketing company (the case of Oriflame Indonesia) Jean Richard Jokhu; Lorenzo Ricsamana Sawatõ Telaumbanua
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v3i1.3908

Abstract

Multi-Level Marketing business or also well-known as MLM is not a new thing and its already spread widely both in Indonesia and globally. The purpose of this research is to find out and analyze kind of company performance that have been implemented at Oriflame Indonesia as a successful Multi-Level Marketing Business. This is the first research that explore MLM business in qualitative research to deepen the understanding of MLM industry. In this research, the researcher will use qualitative methods. The data collection will use in-depth interviews as a primary data to collect the needs which will be useful for the Internal and External Environment Analysis. The participant in the interview will consist of the management of Oriflame Indonesia and the major stakeholders, such as the independent consultant and some of the loyal customers. The data analysis technique is a SWOT analysis which the factor got from the VRIO analysis and Porter’s 5 forces analysis and later get the analysis results for the company performance of Oriflame Indonesia. The result of this study indicate that internal and external factors affect the result of Oriflame’s performance as a company. Furthermore, the role of MLM work system also has an impact on the company’s growth.
Care About The Way You Look? Website Quality Impact on Purchase Decision Mediated by Ewom and Ease of Use Jean Richard Jokhu
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.17013

Abstract

In the forthcoming industry of technology, many people look for websites to purchase things online. When people moving to smartphone app there are several app still uses website for their main transaction. One of the benefit of using website is easy to access with smartphone, tablet, laptop, or personal computer. In this research, we try to look for the effect of website quality on a purchase decision in a marketplace and the effect of ease of use and electronic word of mouth as the mediating effect of website on purchase decision. Website quality is examined with the mediating variable as the amplifier toward a purchase decision. An online survey was used to collect respondents (300 valid responses) and PLS was used to analyze the relationship in the structural model. Results suggest that website quality if important in a purchase decision. Second, ease of use and EWOM amplify the effect of website quality on purchase decisions. With excellence website interface and positive online review about the website will increase customer transaction on e-commerce website.
Co-Authors Andi Ina Yustina Armando, Arnold Avita Melinia Rahmawati Cakranegara, Pandu Adi Eka Hendrayani Fernando, Agus Filda Rahmiati Genoveva, Genoveva Hanif A. Widyanto Hannida Vena Charisma I Ketut Suada Jason Tanardi Josep Ginting Lorenzo Ricsamana Sawatõ Telaumbanua Mangkurat, R. Stevanus Bayu Michael Habrianto Kawilarang Muhammad Yusuf Ni Putu Eni Diantari Permatasari, Anggraeni Poan, Roy Renika Yuliana Sinulingga, Edy Kalme Haganta Tanzares, Jordan Tasya Nurkholifah Yulia Rifka Nur Fathia