Garuda - Garba Rujukan Digital

The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.

Interdisciplinary Approaches in Legal Studies: Combining Social Science and Data Science Sagena, Unggul; Idris, Haziq; Fariq, Aiman; Khan, Omar; Sunarno, Sunarno
Rechtsnormen: Journal of Law Vol. 2 No. 4 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rjl.v2i4.1258

Background. The integration of interdisciplinary approaches in legal studies is increasingly recognized as essential for addressing complex societal issues. Combining social science and data science offers innovative ways to analyze legal phenomena, providing deeper insights and more robust solutions. Purpose. This study aims to explore the benefits and challenges of integrating social science and data science in legal studies. The research seeks to identify effective interdisciplinary methodologies, evaluate their impact on legal research outcomes, and propose frameworks for their implementation in legal academia and practice. Method. A mixed-methods research design was employed, utilizing both qualitative and quantitative approaches. The study involved a literature review, case studies, and expert interviews to gather insights into existing interdisciplinary practices. Additionally, data analysis techniques from social and data sciences were applied to legal datasets to demonstrate the potential of these methods in enhancing legal research. Results. The findings indicate that integrating social science and data science in legal studies significantly enhances the analytical depth and breadth of legal research. Case studies revealed successful applications of interdisciplinary methods in areas such as criminal justice, human rights, and regulatory compliance. Conclusion. The study concludes that interdisciplinary approaches combining social science and data science hold great promise for advancing legal studies. Implementing these methodologies can lead to more informed legal analyses, better policy recommendations, and enhanced legal education.

Lokus Prioritas Pembangunan dan Identifikasi Dukungan Sumber Daya Manusia Telecenter Kabupaten Serang Sagena, Unggul
Jurnal PkM MIFTEK Vol 1 No 1 (2020): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Abstrak. Pengguna internet terbesar Indonesia berada di pulau Jawa. Banten merupakan salah satu provinsi dengan pengguna akses internet paling sedikit di pulau Jawa. Kesenjangan digital tersebut dapat diselesaikan dengan pembangunan Telecenter di perdesaan. Artikel ini menyajikan lokus prioritas dan dukungan sumber daya manusia dalam pembangunan Telecenter di kabupaten Serang provinsi Banten. Metode yang digunakan merupakan kombinasi antara wawancara mendalam, Analytical Hierarchy Process, dan Geograpical Information System dengan ArcGIS. Keluaran dari metode tersebut adalah daftar urut lima kecamatan yang menjadi prioritas pembangunan Telecenter perdesaan berdasarkan data atribut kependudukan, kemiringan lereng, dan penggunaan lahan. Optimalisasi pemanfaatan Telecenter di perdesaan dapat dicapai dengan melibatkan kelompok akademisi, bisnis, masyarakat, dan pemerintah serta penyediaan sumber daya manusia telecenter yang berperan sebagai pendamping/pelatih/instruktur literasi digital.

The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.

The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.

Commercialization of Citizen Data by Digital Platforms: Between Legality and Exploitation Noviya, Anis; Sagena, Unggul
Ipso Jure Vol. 2 No. 11 (2025): Journal of Ipso Jure-December
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/beqpfa97

The commercialization of citizens’ personal data has become a core element of digital platform business models through profiling, targeted advertising, and data analytics. The legality of such practices is commonly justified through user consent as the legal basis for data processing. In practice, however, consent is often formalistic and reflects an imbalance of bargaining power between platforms and users. This condition raises legal questions regarding the boundary between lawful data management and digital exploitation of privacy rights. This study aims to analyze the legality of data commercialization by digital platforms and to examine whether such practices constitute exploitation under personal data protection law. Using a normative juridical method with statutory, conceptual, and limited comparative approaches, this study finds a normative conflict between personal data protection principles and data driven economic practices legitimized by consent. Formal compliance does not necessarily ensure substantive privacy protection. The study concludes that restrictive interpretation of consent and stronger platform accountability are required to prevent the normalization of data exploitation in the digital economy.

ARTIFICIAL INTELLIGENCE AND GLOBAL DIPLOMACY: REDEFINING POWER STRUCTURES IN THE 21ST CENTURY Sagena, Unggul; Zaman, Khalil; Akhtar, Shazia
Cognitionis Civitatis et Politicae Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v2i4.2183

The rapid advancement of Artificial Intelligence (AI) has significantly impacted various sectors, including global diplomacy and international relations. In the 21st century, AI is redefining power structures by influencing decision-making processes, national security strategies, and diplomatic negotiations. However, the extent to which AI reshapes global power dynamics and the implications for traditional diplomacy are not yet fully understood. This research explores how AI technologies are altering the balance of power among nations and international institutions. The study aims to examine the role of AI in reshaping global diplomacy and its potential to redefine power hierarchies in international relations. Specifically, it focuses on analyzing the influence of AI on strategic decision-making, cybersecurity, and the geopolitical landscape. The research also seeks to assess the ethical challenges and opportunities that AI presents in the context of diplomacy. A qualitative research method is used, combining case studies of countries actively integrating AI into their diplomatic strategies and expert interviews with diplomats, policymakers, and AI specialists. Data is analyzed thematically to identify emerging patterns in how AI affects power structures and global governance. The findings indicate that AI is both empowering and disrupting traditional diplomatic practices. Countries with advanced AI capabilities gain strategic advantages, while those lagging behind face increased vulnerabilities. AI also introduces new ethical dilemmas in diplomacy, particularly in decision-making transparency and accountability. In conclusion, AI is redefining global power structures by reshaping diplomatic strategies and altering geopolitical alliances. Future research should focus on addressing the ethical implications and ensuring equitable access to AI technologies across nations to prevent widening global disparities.

THE GOVERNANCE OF ARTIFICIAL INTELLIGENCE: A COMPARATIVE POLICY ANALYSIS OF AI ETHICAL GUIDELINES IN SOUTHEAST ASIAN NATIONS Firman Sidik, Dikdik; Sagena, Unggul; Davletova, Mehriniso; Khodjaeva, Dildora
Cognitionis Civitatis et Politicae Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v2i3.2986

The rapid development of Artificial Intelligence (AI) presents both opportunities and challenges for Southeast Asian nations, particularly in terms of governance and ethical considerations. While AI has the potential to drive economic growth and innovation, it also raises concerns about privacy, fairness, accountability, and transparency. However, the governance frameworks across Southeast Asia remain inconsistent, with countries at varying stages of implementing AI ethical guidelines. This study aims to conduct a comparative analysis of AI ethical policies across five Southeast Asian countries: Singapore, Malaysia, Indonesia, Thailand, and the Philippines. The research explores how these nations are addressing key ethical issues in AI governance and identifies gaps in their frameworks. A qualitative research design, using document analysis and semi-structured interviews with policymakers and experts, was employed to gather data on national AI strategies, regulations, and ethical guidelines. The findings reveal that Singapore and Malaysia have developed comprehensive and advanced AI ethics frameworks, while Indonesia and the Philippines are still in early stages of policy development. Thailand presents a balanced approach, focusing on both technological growth and social equity. The study concludes that there is a need for more coordinated AI governance in Southeast Asia to ensure responsible AI deployment that aligns with international ethical standards

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search