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All Journal Jurnal PkM MIFTEK West Science Interdisciplinary Studies Rechtsnormen Journal of Law West Science Interdisciplinary Studies
Sagena, Unggul
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Interdisciplinary Approaches in Legal Studies: Combining Social Science and Data Science Sagena, Unggul; Idris, Haziq; Fariq, Aiman; Khan, Omar; Sunarno, Sunarno
Rechtsnormen: Journal of Law Vol. 2 No. 4 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rjl.v2i4.1258

Abstract

Background. The integration of interdisciplinary approaches in legal studies is increasingly recognized as essential for addressing complex societal issues. Combining social science and data science offers innovative ways to analyze legal phenomena, providing deeper insights and more robust solutions. Purpose. This study aims to explore the benefits and challenges of integrating social science and data science in legal studies. The research seeks to identify effective interdisciplinary methodologies, evaluate their impact on legal research outcomes, and propose frameworks for their implementation in legal academia and practice. Method. A mixed-methods research design was employed, utilizing both qualitative and quantitative approaches. The study involved a literature review, case studies, and expert interviews to gather insights into existing interdisciplinary practices. Additionally, data analysis techniques from social and data sciences were applied to legal datasets to demonstrate the potential of these methods in enhancing legal research. Results. The findings indicate that integrating social science and data science in legal studies significantly enhances the analytical depth and breadth of legal research. Case studies revealed successful applications of interdisciplinary methods in areas such as criminal justice, human rights, and regulatory compliance. Conclusion. The study concludes that interdisciplinary approaches combining social science and data science hold great promise for advancing legal studies. Implementing these methodologies can lead to more informed legal analyses, better policy recommendations, and enhanced legal education.
Lokus Prioritas Pembangunan dan Identifikasi Dukungan Sumber Daya Manusia Telecenter Kabupaten Serang Sagena, Unggul
Jurnal PkM MIFTEK Vol 1 No 1 (2020): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.19 KB) | DOI: 10.33364/miftek/v.1-1.1

Abstract

Abstrak. Pengguna internet terbesar Indonesia berada di pulau Jawa. Banten merupakan salah satu provinsi dengan pengguna akses internet paling sedikit di pulau Jawa. Kesenjangan digital tersebut dapat diselesaikan dengan pembangunan Telecenter di perdesaan. Artikel ini menyajikan lokus prioritas dan dukungan sumber daya manusia dalam pembangunan Telecenter di kabupaten Serang provinsi Banten. Metode yang digunakan merupakan kombinasi antara wawancara mendalam, Analytical Hierarchy Process, dan Geograpical Information System dengan ArcGIS. Keluaran dari metode tersebut adalah daftar urut lima kecamatan yang menjadi prioritas pembangunan Telecenter perdesaan berdasarkan data atribut kependudukan, kemiringan lereng, dan penggunaan lahan. Optimalisasi pemanfaatan Telecenter di perdesaan dapat dicapai dengan melibatkan kelompok akademisi, bisnis, masyarakat, dan pemerintah serta penyediaan sumber daya manusia telecenter yang berperan sebagai pendamping/pelatih/instruktur literasi digital.
The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Co-Authors Arnes Yuli Vandika Dewi Endah Fajariana, Dewi Endah Fariq, Aiman Frans Sudirjo Idris, Haziq Khan, Omar Sunarno Sunarno