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All Journal Jurnal PkM MIFTEK West Science Interdisciplinary Studies West Science Interdisciplinary Studies Ipso Jure
Sagena, Unggul
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Lokus Prioritas Pembangunan dan Identifikasi Dukungan Sumber Daya Manusia Telecenter Kabupaten Serang Sagena, Unggul
Jurnal PkM MIFTEK Vol 1 No 1 (2020): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.19 KB) | DOI: 10.33364/miftek/v.1-1.1

Abstract

Abstrak. Pengguna internet terbesar Indonesia berada di pulau Jawa. Banten merupakan salah satu provinsi dengan pengguna akses internet paling sedikit di pulau Jawa. Kesenjangan digital tersebut dapat diselesaikan dengan pembangunan Telecenter di perdesaan. Artikel ini menyajikan lokus prioritas dan dukungan sumber daya manusia dalam pembangunan Telecenter di kabupaten Serang provinsi Banten. Metode yang digunakan merupakan kombinasi antara wawancara mendalam, Analytical Hierarchy Process, dan Geograpical Information System dengan ArcGIS. Keluaran dari metode tersebut adalah daftar urut lima kecamatan yang menjadi prioritas pembangunan Telecenter perdesaan berdasarkan data atribut kependudukan, kemiringan lereng, dan penggunaan lahan. Optimalisasi pemanfaatan Telecenter di perdesaan dapat dicapai dengan melibatkan kelompok akademisi, bisnis, masyarakat, dan pemerintah serta penyediaan sumber daya manusia telecenter yang berperan sebagai pendamping/pelatih/instruktur literasi digital.
The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Commercialization of Citizen Data by Digital Platforms: Between Legality and Exploitation Noviya, Anis; Sagena, Unggul
Ipso Jure Vol. 2 No. 11 (2025): Journal of Ipso Jure-December
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/beqpfa97

Abstract

The commercialization of citizens’ personal data has become a core element of digital platform business models through profiling, targeted advertising, and data analytics. The legality of such practices is commonly justified through user consent as the legal basis for data processing. In practice, however, consent is often formalistic and reflects an imbalance of bargaining power between platforms and users. This condition raises legal questions regarding the boundary between lawful data management and digital exploitation of privacy rights. This study aims to analyze the legality of data commercialization by digital platforms and to examine whether such practices constitute exploitation under personal data protection law. Using a normative juridical method with statutory, conceptual, and limited comparative approaches, this study finds a normative conflict between personal data protection principles and data driven economic practices legitimized by consent. Formal compliance does not necessarily ensure substantive privacy protection. The study concludes that restrictive interpretation of consent and stronger platform accountability are required to prevent the normalization of data exploitation in the digital economy.
Co-Authors Arnes Yuli Vandika Dewi Endah Fajariana, Dewi Endah Fariq, Aiman Frans Sudirjo Idris, Haziq Khan, Omar Noviya, Anis Sunarno Sunarno