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All Journal Journal International of Lingua and Technology Journal International Dakwah and Communication
Idris, Haziq
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Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of Public Relations in Promoting Interfaith Dialogue Dewi, Ni Putu Sinta; Idris, Haziq; Fariq, Aiman; Rudiana, Randi; D, A Zulfikar
Journal International Dakwah and Communication Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i2.764

Abstract

Interfaith dialogue plays a crucial role in fostering mutual understanding, social harmony, and conflict resolution in multicultural societies. Public relations (PR) serves as a strategic tool in facilitating communication between religious groups, promoting shared values, and mitigating religious tensions. Despite its significance, the role of PR in interfaith dialogue remains underexplored in academic discourse. This study aims to examine how PR strategies contribute to the success of interfaith dialogue initiatives, focusing on communication techniques, stakeholder engagement, and media influence. Employing a qualitative research approach, this study analyzes case studies of PR-driven interfaith programs and conducts in-depth interviews with public relations practitioners, religious leaders, and communication experts. Findings reveal that PR enhances interfaith dialogue by fostering transparent communication, managing religious sensitivities, and leveraging digital platforms to reach broader audiences. Strategic messaging, crisis communication, and media partnerships are identified as key components in shaping public perception and engagement in interfaith initiatives. The study concludes that effective PR practices can strengthen interfaith relations, reduce misconceptions, and build sustainable peace. These findings contribute to the growing body of knowledge on religious communication and highlight the need for further integration of PR strategies in interfaith dialogue efforts.
The Influence of Natural Language-Based Chatbot Usage on User Experience in Online Customer Service Jumriyah, Jumriyah; Nizam, Zain; Idris, Haziq
Journal International of Lingua and Technology Vol. 4 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiltech.v4i1.821

Abstract

The rapid development of artificial intelligence has led to an increased use of natural language-based chatbots in various industries, particularly in online customer service. These chatbots have become essential tools for improving customer engagement, providing timely support, and enhancing the overall user experience. However, despite their growing popularity, the impact of chatbot usage on user experience in online customer service remains underexplored. This study investigates the influence of natural language-based chatbot usage on user experience in online customer service settings. The research aims to evaluate how chatbot interactions affect customer satisfaction, ease of use, and perceived efficiency in addressing customer queries. A mixed-methods approach was employed, utilizing quantitative surveys and qualitative interviews with users who interacted with a natural language-based chatbot on an e-commerce platform. The data collected were analyzed to assess the correlation between chatbot usage and user experience. The results revealed that users who interacted with the chatbot reported higher levels of satisfaction and perceived efficiency compared to those who used traditional customer service methods. The ease of use and quick response times contributed to positive user experiences, although some users expressed concerns about the chatbot’s ability to handle complex queries. The study concludes that natural language-based chatbots can significantly improve user experience in online customer service, but further improvements are needed to enhance their capabilities in addressing more complex issues.
Co-Authors D, A Zulfikar Dewi, Ni Putu Sinta Farah, Rinah Fariq, Aiman Jumriyah, Jumriyah Khan, Omar Nizam, Zain Nurul Huda Rudiana, Randi Sagena, Unggul Siti Hasanah Solihin, Dadin Sunarno Sunarno