Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nur’ainun Gulo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
STRATEGI UMKM DI MASA PANDEMI COVID-19 DI RANTAUPRAPAT Siregar, Marlina; Nurintan Asyiah Siregar; Nur’ainun Gulo; Reni Kartikaningsih; Iwan Purnama
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 1 No. 3: Mei 2021
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1277.191 KB) | DOI: 10.58369/jpmg.v1i3.42

Abstract

Pandemi covid-19 yang melanda diseluruh dunia memberikan dampak terhadap keberlangsungan usaha terutama pada UMKM. Dengan adanya pembatasan social, dan protocol kesehatan yang perlu diterapkan, UMKM mengalami penurunan omset yang signifikan, bahkan tidak banyak pelaku UMKM yang harus tutup atau berhenti berproduksi. Namun UMKM di Rantauprapat banyak yang membuktikan diri tetap dapat berproduksi dan bertahan selama masa pandemic, karena memiliki kemampuan yang dinamis. Tujuan penelitian ini untuk mengetahui strategi apa saja yang dilakukan oleh pelaku usaha mikro kecil dan menengah (UMKM) serta bagaimana penerapan strategi sehingga dapat bersaing dan bertahan selama masa pandemic covid-19. Metode analisis menggunakan analisis kualitatif dan deskriptif serta kajian literatur
Pengaruh Brand Ambassador, Brand Image dan Korean Wave Terhadap Keputusan Pembelian Produk Skincare Scarlett Whitening: (Studi Kasus Mahasiswa Universitas Labuhanbatu) Hani Ayuniatasya; Junita Lubis; Nur’ainun Gulo
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2073

Abstract

The purpose of this study is to determine the influence of brand ambassadors, brand image, and korean wave on the purchase decision of scarlett whitening skincare products. This research is a quantitative research using questionnaires. The sample in this study was 84 respondents, namely 7 morning semester management students.this study used SPSS Version 22. The results of the study show that brand ambassadors have no and insignificant effect on purchase decisions, brand image has a positive and significant effect on purchasing decisions, and Korean waves have a positive and significant effect on purchase decisions. It can be seen from the results of the determination coefficient which is 34.9% while the remaining 65.1% is influenced by other factors that are not studied in this study.
Pengaruh Pengalaman Kerja, Latar Belakang Pendidikan dan Kompensasi Terhadap Kinerja Karyawan pada PT Pegadaian UPC Kota Pinang Karyn Natalia Hutauruk; Marlina Siregar; Nur’ainun Gulo
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Mei: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4119

Abstract

This study aims to determine the effect of work experience, educational background and compensation on employee performance at PT Pegadaian UPC Kota Pinang. The number of samples is 30 respondents. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and determination coefficient using SPSS 27. The results of the study indicate that work experience has a positive and significant effect on employee performance, educational background has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance, work experience, educational background and compensation simultaneously have a positive and significant effect on employee performance with a value of
Pengaruh Gaya Kepemimpinan, Disiplin, Lingkungan Kerja, dan Kompensasi Terhadap Kinerja Karyawan PT Tasik Raja Fitri Rahmayani Hasibuan; Abd. Halim; Nur’ainun Gulo
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Mei: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4128

Abstract

This study aims to determine the effect of leadership style, work discipline, work environment, and compensation on employee performance at PT Tasik Raja Cikampak Labuhanbatu Selatan. The sample size was 100 respondents. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and coefficient of determination using SPSS 27. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable with all t count values> t table and significance values ​​<0.05 with a determination level of 0.655 or 65.50% giving a positive and significant influence.
Co-Authors Abd. Halim Fitri Rahmayani Hasibuan Hani Ayuniatasya Iwan Purnama Junita Lubis Karyn Natalia Hutauruk Marlina Siregar Nurintan Asyiah Siregar Reni Kartikaningsih Siregar, Marlina