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Journal : Journal of Innovative and Creativity

Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Baby SPA Di Aleankabut Hoz Kota Depok Shovilia, Shovilia; Panjaitan, Eddy Hermawan Hasudungan; Devi, Nurwulan Kusuma
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2139

Abstract

This study aims to analyze the influence of service quality and promotion on customer satisfaction at Aleankabut Hoz baby spa in Depok City. A quantitative approach was applied, with data collected via questionnaires from 108 respondents. Multiple linear regression analysis was used. The results showed that both service quality and promotion had significant partial and simultaneous effects on customer satisfaction. Promotion emerged as the dominant variable influencing satisfaction, particularly through public relations and digital media strategies. The coefficient of determination (R²) of 89.2% indicates that the independent variables significantly explain the variation in customer satisfaction. The findings imply that enhancing empathy-based service quality and optimizing digital promotion strategies can increase customer loyalty in the baby spa sector.
Pengaruh Implementasi Sistem Manajemen Rumah Sakit (SIMRS) Dan Beban Kerja Perawat Terhadap Kinerja Perawat Di Ruang Dahlia RSUP dr. Soeradji Tirtonegoro Klaten Setiyawan, Didik; Panjaitan, Eddy Hermawan Hasudungan; Sukiman, Sukiman
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the influence of the implementation of the hospital management system (SIMRS) and the workload of nurses on the performance of nurses in the Dahlia Room of the Central General Hospital, Dr. Soeradji Tirtonegoro Klaten The method used is a quantitative and descriptive research method. The sampling technique with the entire population of nurses in the Dahlia room was 121 respondents. Based on the results of the examination, H0 was rejected and H1 was accepted. This can be seen from the calculated F value, which is 42,791. Meanwhile, the resulting significance value is 0.000 which is smaller than 0.05. Thus, it can be concluded that this multiple regression model is feasible to use, and the hospital implementation variable (SIMRS) and the nurse workload have a simultaneous influence on the nurse performance variable. The conclusion based on the results of the study on the effect of the implementation of the hospital management system (SIMRS) and workload on the nurse staff in the Dahlia Room of the Central General Hospital Dr. Soeradji Tirtonegoro Klaten with a total of 72 respondents can be concluded that: There is a significant positive influence on the implementation of the hospital management system on the workload of nurses in the Dahlia Room of the Central General Hospital Dr. Soeradji Tirtonegoro Klaten, There is a significant positive influence on the workload on the performance of nurses in the Dahlia Room of the Central General Hospital Dr. Soeradji Tirtonegoro Klaten, There is a significant positive influence on the implementation of the hospital management system (SIMRS) and the workload on the performance of nurses in the Dahlia Room of the Central General Hospital General Center Dr. Soeradji Tirtonegoro Klaten