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All Journal Jurnal Kajian Pariwisata Journal of Tourism Sustainability
Widiarrachman, R Fajar
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Humanities Decision Sciences, Operations Research & Management Physics Social Sciences

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Design of Virtual Tourism In Ciwidey Area, Bandung District Widiarrachman, R Fajar; Putra, Rifki Rahmanda
Journal of Tourism Sustainability Vol. 3 No. 3 (2023): Volume 3 Number 3 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i3.100

Abstract

The COVID-19 pandemic in 2020 significantly impacted various sectors, including tourism, leading to restrictions on community activities. This study focuses on the aftermath of the pandemic and explores virtual tourism as a recovery strategy. The authors propose a virtual tourism platform developed using the Multimedia Development Life Cycle, concentrating on the Ciwidey area with attractions like Kawah Putih and Situ Patengan. Qualitative methods were employed, including interviews and documentation studies involving industry, Academia, and government representatives as informants. The Ciwidey area's unique features, characterized by captivating landscapes, were harnessed for virtual tourism content. The author utilized a multimedia approach, incorporating video, text, photos, and sound on a web platform, prioritizing high-quality 360° x 180° videos and drone views. To ensure user satisfaction, the author conducted testing and evaluated navigation ease, cognitive content, information presentation, media integration, artistic aesthetics, and overall functionality. The website, stored on hosting, is accessible globally through the World Wide Web (WWW) in a responsive format, enhancing user experience across different devices. This innovative approach aims to revitalize the tourism sector by offering an engaging virtual experience, adapting to the changing landscape caused by the pandemic.
Optimalisasi Sosial Media Instagram dalam Menunjang Pemasaran Digital di Lokawisata Baturraden, Banyumas Widiarrachman, R Fajar; Rahmanda Putra, Rifki; Ananta Sujawoto, Fitra
Jurnal Kajian Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

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Abstract

Penelitian ini bertujuan untuk mengoptimalkan penggunaan media sosial Instagram dalam mendukung pemasaran digital di Lokawisata Baturraden. Berdasarkan analisis, pengelolaan akun Instagram @lokawisata_baturraden belum maksimal sesuai dengan teori S.O.M.E oleh Regina Luttrell. Keterlibatan pengelola dalam membangun citra dan menginformasikan konten masih rendah, sementara optimasi konten tidak dilakukan secara efektif karena kurangnya pemahaman terhadap preferensi audiens. Selain itu, respons terhadap interaksi pengunjung juga belum optimal, dengan penggunaan alat pemantauan media sosial yang masih terbatas. Penelitian ini merekomendasikan peningkatan dalam strategi keterlibatan, optimasi konten, serta respons cepat terhadap interaksi guna memperluas jangkauan pasar dan meningkatkan efektivitas pemasaran digital.
Co-Authors Ananta Sujawoto, Fitra Putra, Rifki Rahmanda Rahmanda Putra, Rifki