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All Journal KLAUSA (Kajian Linguistik, Pembelajaran Bahasa, dan Sastra) Kajian Linguistik dan Sastra
Sembiring, Teresia Anjelina
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Arts Humanities Education Languange, Linguistic, Communication & Media

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A EUPHEMISM ANALYSIS IN THE 2024 INDONESIAN PRESIDENTIAL ELECTION DEBATE Siahaan, Rachel Pratiwi; Bacas, Chintami Angelica; Daulay, Olga Adelia; Sembiring, Teresia Anjelina; Rangkuti, Rahmadsyah
KLAUSA (Kajian Linguistik, Pembelajaran Bahasa, dan Sastra) Vol 8 No 2 (2024): KLAUSA Vol 8 No 2 (2024)
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/klausa.v8i2.1113

Abstract

This study analyzes the use of euphemisms in the debate of the 2024 Indonesian presidential candidates. Candidates used euphemisms to discuss sensitive issues such as corruption, human rights, and social inequality without causing conflict or harming certain parties. Using a qualitative approach, data were taken from the transcript of the debate broadcast on the official YouTube channel of the Indonesian General Elections Commission (KPU RI). The euphemisms presented were based on Warren’s theory (1992), including derivation, compounding, and blending. The results showed that 15 euphemisms were identified from the debate; 8 derivations, 5 compoundings, and 2 blends, of which derivation was the most dominant euphemism. Euphemisms helped candidates convey criticism and sensitive issues more subtly, maintain their public image, and create a more friendly and non-confrontational debate atmosphere. Euphemisms are essential in political communication, especially in Indonesian culture, which priorities gentle and indirect communication. This study contributes to understanding how language can be used to influence public perception and voter decision-making in important political events.
A Genre Analysis of Car Brochure Advertisements: Exploring Move and Step Approach Artika, Mutiara Romi; Sofilla, Devi; Sembiring, Teresia Anjelina; Nisa, Khairun; Zein, T. Thyrhaya
Kajian Linguistik dan Sastra Vol. 4 No. 1 (2025): Januari 2025
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v4i1.40144

Abstract

The aims of this article is to understand the move and step of car brochures and explore how these elements vary across different examples. This article analyzed four car brochure from different brand using Bathia’s framework of move and steps with qualitative method. The result of this paper is that the car brochures from Nissan, Chery, Toyota, and KIA showcase distinct strategies tailored to their audiences. Nissan emphasizes simplicity and reliability, Chery appeals to modern, urban buyers with stylish designs, Toyota balances detailed information with innovation, and KIA highlights sustainability and luxury with electric and premium models. Each reflects its brand’s unique identity and audience focus. Abstrak Tujuan dari artikel ini adalah untuk memahami move dan step dalam brosur mobil serta mengeksplorasi bagaimana elemen-elemen ini berbeda pada berbagai contoh. Artikel ini menganalisis empat brosur mobil dari merek yang berbeda menggunakan kerangka move dan steps dari Bathia dengan metode kualitatif. Hasil penelitian menunjukkan bahwa brosur mobil dari Nissan, Chery, Toyota, dan KIA menampilkan strategi yang berbeda sesuai dengan target audiens masing-masing. Nissan menekankan kesederhanaan dan keandalan, Chery menarik minat pembeli modern dan urban dengan desain yang stylish, Toyota menggabungkan informasi detail dengan inovasi, dan KIA menonjolkan keberlanjutan serta kemewahan melalui model listrik dan premium. Setiap brosur mencerminkan identitas unik mereknya dan fokus pada audiensnya.
Co-Authors Artika, Mutiara Romi Bacas, Chintami Angelica Daulay, Olga Adelia Khairun Nisa Rangkuti, Rahmadsyah Siahaan, Rachel Pratiwi Sofilla, Devi T. Thyrhaya Zein