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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) JURNAL PENDIDIKAN TAMBUSAI
Gultom, Astrid Eleora
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Promosi dan Harga terhadap Minat Beli Ulang Konsumen pada Aplikasi Gofood (Studi Kasus pada Mahasiswa PIPS FKIP Universitas Riau) Gultom, Astrid Eleora; Indrawati, Henny; Mujiono, Mujiono
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 1 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i1.757

Abstract

This study aims to analyze the influence of promotions and prices on repeat purchase intention of consumers on the Gofood application. The study population consists of active undergraduate students from the 2021-2023 cohort of the Social Studies Education Department at the Faculty of Teacher Training and Education, University of Riau, who have made at least three purchases on the Gofood application, with a sample of 59 students. The sample was selected using proportional random sampling and the Slovin formula. Data were collected through questionnaires and analyzed using descriptive analysis and multiple linear regression. The results show that promotions on the Gofood application are categorized as excellent, prices are affordable, and the repeat purchase intention of consumers is high. Both promotion and price have a simultaneous effect on repeat purchase intention. Individually, promotion has a positive and significant effect, as does price. The contribution of promotion and price to repeat purchase intention is 40.5%, while the remaining 59.5% is influenced by other variables not included in the regression, such as product ratings, app usability, service quality, website quality, brand image, and product quality.
Pengaruh Brand Mage Apple terhadap Loyalitas Pelanggan Hasanah, Hasanah; Syabrus, Hardisem; Gultom, Astrid Eleora; Sinulingga, Brigita Br; Putri, Dhini Akika; Tricahyani, Fitriani; Sanita, Lili; Khairani, Nofy Rahma; Oktaviani, Sadila
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ni bertujuan untuk menganalisis pengaruh brand mage apple terhadap loyalitas pelanggan. Metode penelitian yang digunakan alah metode pendekatan kuantitatif. Teknik pengumpulan data dilakukan dengan survei dan kuesioner. Berdasarkan hasil penelitian dapat disimpulkan bahwa Komitmen Apple terhadap novasi, kualitas, dan layanan pelanggan telah membuahkan hasil yang signifikan. Perusahaan ni memiliki basis pelanggan yang loyal dan fanatik yang selalu menantikan produk-produk terbarunya. Apple juga konsisten menduduki peringkat teratas dalam survei kepuasan pelanggan dan brand mage. Brand mage apple berpengaruh positif terhadap loyalitas pelanggan. Dengan memahami pengaruh brand mage terhadap loyalitas pelanggan, Apple dapat terus membangun hubungan yang kuat dengan pelanggannya dan mencapai kesuksesan yang berkelanjutan di era digital yang penuh dengan peluang dan tantangan.
Co-Authors Hardisem Syabrus Hasanah Hasanah Henny Indrawati Khairani, Nofy Rahma Mujiono Mujiono Oktaviani, Sadila Putri, Dhini Akika Sanita, Lili Sinulingga, Brigita Br Tricahyani, Fitriani