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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Indonesia Journal of Innovation, Business and Entrepreneurship Journal of Research in Social Science and Humanities Jurnal Locus Penelitian dan Pengabdian Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Pengabdian UMKM Siber Journal of Advanced Multidisciplinary Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Mirzanti, Isti Raafaldini
School Of Business Management, Institut Teknologi Bandung, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : siber journal of advanced multidisciplinary

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Enhancing Efficiency in Traditional Travel Agencies: The Implementation of Blockchain Technology at Astrindo Satrya Kharisma Mohamad Rifki Dimas Putra; Isti Raafaldini Mirzanti
Siber Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2026): Siber Journal of Advanced Multidisciplinary (April - June 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v4i1.907

Abstract

Traditional B2B travel agencies in emerging markets continue to rely on manual, intermediary-heavy workflows despite increasing digitalization in the tourism sector. This study examines how blockchain technology can address operational inefficiencies at Astrindo Satrya Kharisma, an Indonesian travel agency specializing in group tours and MICE services. Using a qualitative case-study approach, data were collected through semi-structured interviews with the Operational Manager and a corporate client, supported by internal document analysis. A fishbone (Ishikawa) analysis identified the root causes of inefficiencies, while Rashideh’s (2020) blockchain disintermediation framework was used to evaluate the relevance of five blockchain features: decentralization, trust, security, cost reduction, and speed. The findings reveal that Astrindo’s operational challenges stem primarily from low traceability, reflected in limited real-time transaction visibility, inconsistent stakeholder communication, and repetitive administrative processes. To address these issues, a four-phase, twelve-month private blockchain implementation roadmap is proposed, beginning with a pilot involving selected vendors and client accounts before scaling to smart-contract automation of booking confirmation, payment verification, and document management. The study demonstrates that blockchain can function as a structural mechanism for improving traceability and coordination across fragmented B2B travel service chains.
Co-Authors Afgani, Kurnia Fajar Christian Hartanto Dahlan, Ilyasa Dean Al-ghazy, Rafi Dematria Pringgabayu Fitriana Dewi, Emilia Hibban fathurrahman, Hibban fathurrahman Leo Aldianto Lubis, Febryansyah Aminullah Mohamad Rifki Dimas Putra Muhammad Duta Abi Shelterananda Lukito Nabil, Rifqi Ihsan Nakita Gusman Nuzul Rachmatiyah Pratama, Mario Rafiiola, Shofi Ramadhani, Rizky Subiakto Soekarno Sushandoyo, Dedy Yani Pujiwati