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All Journal Jurnal Dakwah Tabligh Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Management and Social Sciences
Muhammad Yusuf AR
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Branding Strategy For Social Media Muhammad Yusuf AR; Eka Hendrayani; Shadli Rolaskhi; Sopi Pentana; Pitono Pitono
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.172

Abstract

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.
Analisis Framing Pemberitaan Laga PSM Makassar Melawan Persib Bandung Pada Pembukaan Piala Presiden 2024 di Tribun-Timur.com dan TribunJabar.id Muannas; Yusmanizar; Muhammad Yusuf AR
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

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Abstract

This research aims to analyze the framing of news coverage by Tribun-Timur.com and TribunJabar.id and the aspects highlighted regarding the match between PSM Makassar and Persib Bandung at the opening of the 2024 President's Cup tournament. The subjects of the research are the news portals Tribun-Timur.com and TribunJabar.id. Data collection was conducted through library research and documentation. Data were analyzed using descriptive qualitative analysis employing the framing theory of Zhondang Pan and Gerald M. Kosicki, focusing on four analytical structures: syntactic, script, thematic, and rhetorical. The research results concluded that Tribun-Timur.com and TribunJabar.id framed the news of the match between PSM Makassar and Persib Bandung at the opening of the 2024 President's Cup tournament with a tendency to take sides with their respective local teams and readers. Tribun-Timur.com framed PSM Makassar's defeat as a learning and evaluation material. Tribun-Timur.com highlights the performance of the PSM Makassar team as an away team. Meanwhile, TribunJabar.id frames Persib Bandung's victory by building optimism. TribunJabar.id framed the match with a primary focus on the victory of Persib Bandung. Keywords: Framing Analysis, Tribun Timur, Tribun Jabar, Presidential Cup, PSM, Persib, Zhondang Pan and Gerald M. Kosicki
SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Co-Authors Arief Yanto Rukmana Eka Hendrayani Geofakta Razali I Nyoman Tri Sutaguna MASHUDI HARIYANTO Muannas Pitono Pitono Shadli Rolaskhi Sopi Pentana Yusmanizar