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All Journal IJECS: Indonesian Journal of Empowerment and Community Services Jurnal Pengabdian Masyarakat Sains dan Teknologi
Malik Fajar Sidik
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Public Health Social Sciences Other

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Pengembangan Diri Melalui Sosialisasi Public Speaking Pada Karang Taruna Dukuh Brajan Malik Fajar Sidik; Nur ‘Aini Purwaningsih; Viona Sebastian Nolani; Rahmat Wisudawanto; Sigit Andrianto; Esfandani Peni Indreswari
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i4.232

Abstract

Karang Taruna is a youth organization in society which is used as a place for the growth and development of the young generation, which is based on awareness and social responsibility in society in the local area. In interacting between humans, good communication is certainly needed so that the message we want to convey to the person we are talking to can be received and easily understood. The method of this service is lecture and discussion. The informants or subjects in this service are members of the youth organization who are residents of Dukuh Brajan, Sindon Village. The result of this service is that public speaking outreach can provide benefits for the young people of Dukuh Brajan in forming and developing themselves. The conclusion from the service carried out by the author is that public speaking outreach can be an effort to develop the potential of the young people of Dukuh Brajan
Workshop Digital Branding UMKM Desa Gajahan, Colomadu, Karanganyar Retnoningsih, Dwi; Revika Anastasya; Leni Andani; Malik Fajar Sidik; Desy Triastuti
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 5 No. 2 (2024)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v5i2.5605

Abstract

Digital branding has become a crucial tool for the development of MSMEs in the digital era. This community service activity aims to enhance the understanding and skills of digital branding among MSME practitioners in Gajahan Village, Colomadu Subdistrict, Karanganyar Regency. Through a series of workshops and direct mentoring, participants were taught how to effectively utilize digital platforms such as social media to promote their products. A qualitative method was employed in this study to evaluate the impact of the activity, with data collected through in-depth interviews, observations, and evaluation. The findings indicate a significant improvement in participants' understanding of digital branding concepts and techniques, as well as their ability to implement digital marketing strategies. The strength of this activity lies in delivering practical knowledge that is directly applicable by MSMEs, despite challenges in technology adaptation and limited resources. This activity also highlighted the great potential for further development through continuous training and local government support. It is hoped that this activity model can be replicated for MSME development in other regions, to accelerate digital transformation and enhance their competitiveness in the global market. Keywords: Digital Branding, MSMEs, Training, Gajahan Village, Digital Marketing
Co-Authors Desy Triastuti Dwi Retnoningsih Indreswari, Esfandani Peni Leni Andani Nur ‘Aini Purwaningsih Rahmat Wisudawanto Revika Anastasya Sigit Andrianto Viona Sebastian Nolani