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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Advanced Multidisciplinary Siber International Journal of Digital Business
Nur Mastuti, Dian
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Arts Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Marketing of Management: Share Market, Potential Market, Competitor Business and Promotion (Literature Review) Nur Mastuti, Dian; Eko Widodo, Rintis; Wijanarko, Bambang; Purwoko, Harry; Suhendra, Agus
International Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2024): International Journal of Advanced Multidisciplinary (July-September 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i2.591

Abstract

Literature review research on marketing management: market share, potential market, competitor business, and promotion is a scientific literature article in the scope of marketing management science. The purpose of this literature research is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Emerald Journal, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Market Share influences Marketing Management; 2) Potential Market influences Marketing Management; 3) Competitor Business influences Marketing Management; and 4) Promotion influences Marketing Management.
Digital Business Ecosystem: Strategy, Technology, E-Commerce and Consumer Analysis Nur Mastuti, Dian; Ayu Sofiati, Nunung; Suhendra, Agus; Prayoga, Rahmat; Puspo Arianty, Kiki
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 1 (2024): (SIJDB) Siber International Journal of Digital Business (July - September 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

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Abstract

The purpose of this article is to explore the relationship between technology, e-commerce, business strategy, and consumer analysis in the context of developing a dynamic digital business ecosystem. Based on this, businesses can see how important it is to combine these four components to increase competitiveness and achieve long-term growth in the digital era. The research method used is descriptive qualitative. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is obtained from online academic media such as Taylor & Francis, Scopus Emerald, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this article are: 1) Strategy has a significant effect on the digital business ecosystem; 2) Technology has a significant effect on the digital business ecosystem; 3) E-commerce has a significant effect on the digital business ecosystem; 4) consumer analysis has a significant effect on the digital business ecosystem.
PENERAPAN PRINSIP-PRINSIP MUAMALAH: STUDI KASUS PEDAGANG PASAR TRADISIONAL Koni, Agus; Safarudin Sidki , Dikri; Hidayat, Dayat; Dyah Wahyuningsih, Hartati; Nur Mastuti, Dian
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4423

Abstract

This study aims to diagnose how muamalah principles are practiced by traditional market traders in Indonesia. This study uses a phenomenological method to explore the experiences and perceptions of traditional market traders regarding the application of muamalah principles. The research sample consisted of 20 purposely selected traditional market traders. The results show that traditional market traders have implemented muamalah principles in an integrated manner in their business activities. They have applied the principles of justice (qist), honesty (siddiq), and courage (sidq) in interacting with customers and business partners. In addition, traditional market traders have also applied the principle of virtue (ihsan) in providing good service to customers. This study also found that the application of muamalah principles by traditional market traders is influenced by factors such as religious and cultural background, trading experience, and belief in muamalah principles. The results of this study can be used as a reference for the government and social institutions in developing programs that support the implementation of muamalah principles in traditional markets.
Co-Authors Bambang Wijanarko Dayat Hidayat Dyah Wahyuningsih, Hartati Eko Widodo, Rintis Koni, Agus Nunung Ayu Sofiati (Efi) Prayoga, Rahmat Purwoko, Harry Puspo Arianty, Kiki Safarudin Sidki , Dikri Suhendra, Agus