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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Annals of Human Resource Management Research Siber International Journal of Digital Business
Prayoga, Rahmat
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Greenpreneur – Membangun Bisnis dari Limbah Plastik: Kepedulian terhadap Lingkungan Hidup dan Ekonomi Masyarakat Abbas, Yenni Elfiza; Gustiawan, Deni; Prayoga, Rahmat; Pradana, Indra; Mahmud, Gustofan; Basyiruddin, Basyiruddin; Mulyadi, Mulyadi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 3 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i3.1407

Abstract

The Community Service Activity was held on June 20, 2024, at the Institut Bisnis dan Komunikasi Swadaya - Jakarta, with the theme "Greenpreneur: Building Business from Plastic Waste," aimed to enhance participants' understanding and awareness of environmental management, specifically through the utilization of plastic waste. This initiative focuses on developing business opportunities based on MSMEs by transforming plastic waste into valuable products. The program included several subthemes, such as strategies for managing superior human resources for MSMEs, calculating production costs for flower arrangements, processing plastic waste into handicrafts as a foundation for new entrepreneurship for academic communities, calculating income tax for MSMEs that produce recycled plastic, and training on making flowers from used plastic bottles. Through this activity, participants gained insights into environmental awareness, plastic waste processing techniques, and skills for starting independent businesses. This activity successfully improved the competencies of students and the community in environmentally-based entrepreneurship, enhancing their courage and skills to start and manage MSMEs effectively.
Digital Business Ecosystem: Strategy, Technology, E-Commerce and Consumer Analysis Nur Mastuti, Dian; Ayu Sofiati, Nunung; Suhendra, Agus; Prayoga, Rahmat; Puspo Arianty, Kiki
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 1 (2024): (SIJDB) Siber International Journal of Digital Business (July - September 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

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Abstract

The purpose of this article is to explore the relationship between technology, e-commerce, business strategy, and consumer analysis in the context of developing a dynamic digital business ecosystem. Based on this, businesses can see how important it is to combine these four components to increase competitiveness and achieve long-term growth in the digital era. The research method used is descriptive qualitative. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is obtained from online academic media such as Taylor & Francis, Scopus Emerald, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this article are: 1) Strategy has a significant effect on the digital business ecosystem; 2) Technology has a significant effect on the digital business ecosystem; 3) E-commerce has a significant effect on the digital business ecosystem; 4) consumer analysis has a significant effect on the digital business ecosystem.
Maintaining cooperative sustainability: The mediation role of performance measurement systems Rudiyanto, Rudiyanto; Munawar, Niknik Ahmad; Prayoga, Rahmat; Arini, Dewi Ulfah; Mufliha, Dewi Insani
Annals of Human Resource Management Research Vol. 5 No. 1 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i1.2904

Abstract

Purpose: This study aims to identify an ideal information system to support cooperative organizations in enhancing their managerial performance and promoting long-term business sustainability. Research Methodology: Data were collected through distributed questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. Results: The findings confirm that Management Accounting Information Systems (MAIS) and Performance Measurement Systems (PMS) significantly and positively affect Managerial Performance (MP). PMS is shown to mediate the relationship between MAIS and MP. These results are expected to offer practical insights for cooperative managers in applying accounting principles and performance tools. Conclusions: This research reveals that quality and timely MAIS are vital for decision-making in cooperatives and SMEs. PMS plays a critical mediating role by reinforcing the positive impact of MAIS on MP. Limitations: The study is limited by the narrow scope of research, small sample size, and respondents with limited work experience. It also faces challenges in accounting for diverse member backgrounds. Future research should involve broader samples, more variables (e.g., budgeting, accountability), and improved methods.
The Role of Artificial Intelligence (AI) and its Benefits in Digital Marketing Strategy Apriani, Ari; Sani, Indra; Kurniawati, Lia; Prayoga, Rahmat; Panggabean, Helena Louise
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.8075

Abstract

This study explores the role of artificial intelligence (AI) in digital marketing strategy and its benefits. AI is a technology that enables computers or machines to process information and produce outcomes similar to human thought processes. The implementation of AI in marketing can enhance personalization, predictive analytics, chatbots and customer service, content optimization, ad targeting and optimization, and marketing automation. Understanding customer behavior, strategic decision making, tactical marketing, ethical and responsible AI, integration with other technologies, and collaboration with AI providers and start-ups are all best practices for incorporating AI in marketing initiatives. The search results emphasize the anticipated importance of AI solutions in marketing decision-making across the five stages of the marketing process, which include analysis, strategy, tactics, customer interactions, and value proposition creation. With enhanced customization, integration with other technologies, and a stronger emphasis on ethical and responsible AI, the future of AI in marketing analytics is bright. To effectively exploit the power of AI, businesses should invest in AI knowledge, emphasize ethical and responsible AI, focus on customer privacy and data protection, embrace new technologies, and collaborate with AI suppliers and start-ups.
Co-Authors Abbas, Yenni Elfiza Apriani, Ari Arini, Dewi Ulfah Ayu Sofiati, Nunung Basyiruddin, Basyiruddin Gustiawan, Deni Kurniawati, Lia Mahmud, Gustofan Mufliha, Dewi Insani Mulyadi Mulyadi Munawar, Niknik Ahmad Nur Mastuti, Dian Panggabean, Helena Louise Pradana, Indra Puspo Arianty, Kiki Rudiyanto Rudiyanto, Rudiyanto Sani, Indra Suhendra, Agus