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All Journal International Journal of Advanced Multidisciplinary Siber Journal of Advanced Multidisciplinary
Eko Widodo, Rintis
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences

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Marketing of Management: Share Market, Potential Market, Competitor Business and Promotion (Literature Review) Nur Mastuti, Dian; Eko Widodo, Rintis; Wijanarko, Bambang; Purwoko, Harry; Suhendra, Agus
International Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2024): International Journal of Advanced Multidisciplinary (July-September 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i2.591

Abstract

Literature review research on marketing management: market share, potential market, competitor business, and promotion is a scientific literature article in the scope of marketing management science. The purpose of this literature research is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Emerald Journal, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Market Share influences Marketing Management; 2) Potential Market influences Marketing Management; 3) Competitor Business influences Marketing Management; and 4) Promotion influences Marketing Management.
Human Resource Business Partners: HR Strategy, Business Model and Leadership (Literature Review) Siska Yuli Anita; Yuntina, Lily; Sundari, Pipit; Sugiarti, Sugiarti; Eko Widodo, Rintis
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i2.161

Abstract

Literature review article related to human resource business partners: HR strategy, business model and leadership (literature review) is a scientific literature article in the scope of human resource management science. The purpose of this study is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of human resource management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. Data were obtained from previous studies that are relevant to this study and sourced from academic online media such as the Scopus Journal, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this article are: 1) HR strategy related to Human Resource Business Partners; 2) Business Model related to Human Resource Business Partners; and 3) Leadership related to Human Resource Business Partners.
Co-Authors Bambang Wijanarko Nur Mastuti, Dian Purwoko, Harry Siska Yuli Anita Sugiarti Sugiarti Suhendra, Agus Sundari, Pipit Yuntina, Lily