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All Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Cidea Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mimbar Administrasi
Nadia Dwi Irmadiani
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Mimbar Administrasi

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Analisis Pengembangan Kemampuan Adaptasi Lingkungan Usaha Kecil Menengah (UKM) Menggunakan Keunggulan Kompetitif Melalui Kinerja Pemasaran Nadia Dwi Irmadiani
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 2 (2024): Oktober: Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i2.2088

Abstract

Environmental adaptability is the ability, flexibility in dealing with changes and challenges that occur in the company's external environment. Therefore, environmental adaptability is one of the factors that affect competitive advantage. Competitive advantage is the ability of a company to achieve economic profit above the profit that can be achieved by competitors in the market in the same industry. Marketing performance is also influenced by the company's environment, the success of a company can be seen from how the company faces the pressure of environmental effects in the face of a competitive market. Research was conducted on several batik SMEs in Semarang that created Semarangan Batik. A total of 40 SMEs were used as research samples. Questionnaire instruments were used to collect research data. Path analysis was used to test the influence of these variables. The results showed that environmental adaptability has a positive influence on competitive advantage, market orientation also has a positive influence on marketing performance, competitive advantage also has a positive influence on marketing performance. It is concluded that competitive advantage can mediate the effect of market orientation on marketing performance.
Pengaruh Kualitas Pelayanan Perbankan Syariah Terhadap Kepuasan Nasabah(Studi Pada KB Bank Syariah) Nadia Dwi Irmadiani
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/4ha2p927

Abstract

The research aims to, Analyze whether the variable partial effect of service quality on customer satisfaction on Islamic Banking at KB Bank Syariah, Determine and analyze whether the variable service quality simultaneously influence on customer satisfaction on islamic Banking at KB Bank Syariah, Knowing which variables amorrg the service variable most dominant influence on customer satisfaction on Islamic Banking at KB Bank Syariah. Analysis of the data in this study using multiple linear regression test and subsequently used the F-test, T and dominant to see the effect of each. The research results indicate that the value of F-test (3,722) > F table (2,437) this indicates that variable Tangibles, Reliability, Responsiveness, Assurance, and Empathy simultaneously (together) effect on customer satisfaction. While the partial test for Tagibles variable (X1) where t test (1,232)> t table (2,577) this indicated that Tangibles no effect on customer satisfaction. For Reliability (X2), t test (3,428) > t table (2,571), that affect the reliability of customer satisfaction. For variable Responsiveness (X3), t test (-0.390) > t table (2,571) Responsiveness no effect on customer satisfaction. To Guarantee (X4), t test (0,549) > t table (2,571), variable warranty does not affect the customer satisfaction. For variable Empathy (X5) regression coefficient of -0,103, the t test (- 0,664 > t table (2,571) and a variable Empathy has no effect on customer satisfaction While the dominant variable in the quality of services that affect customer satisfaction on Islamic banking at KB Bank Syariah is variable Assurance (x4) with a contribution of 51%.
Co-Authors Cahyani, Alya Takwarina Dzikrilla Alam Adyasta Hermawan Budiyanto Maliki Aji Prakoso Muhammad Khakam Mizan Muhammad Whisnu Agitia Slamet Riyono