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All Journal Relasi : Jurnal Ekonomi CITACONOMIA : Economic and Business Studies
Citaningtyas Ari Kadi , Dian
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pelaku UMKM Industri Kreatif di Jawa Timur Sadar Pentingnya Inovasi Dalam Menghadapi Disrupsi Teknologi Purnomo Sidi, Agus; Citaningtyas Ari Kadi , Dian; Santoso, Risa
RELASI : JURNAL EKONOMI Vol 20 No 1 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v20i1.985

Abstract

This research was conducted to find the relationship between Business Resilience, Innovation, and Technological Literacy on the Performance of MSMEs in the East Java region, especially in the creative sector. Technological disruption has changed behavior in meeting consumer needs. A response is needed from MSMEs to face changes in consumer behavior. This changing consumer behavior can affect the performance of MSMEs. MSMEs that can adapt to innovation are expected to maintain business performance. On the other hand, MSMEs also need to consider the business resilience and technological literacy of their human resources in maintaining MSME performance. This research was conducted using regression analysis involving 100 business actors in the creative sector in the East Java region. From the results of this study, it was found that Business Resilience, Innovation, and Technology Literacy influenced Business Performance. Innovation is the key to an important role in maintaining and improving business performance.
Kepuasan Pelanggan Memediasi Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Shoes Care Kota Madiun Lukmanur Dzikri Efendhi, Sandy; Citaningtyas Ari Kadi , Dian; Hendra Setiawan
CITACONOMIA : Economic and Business Studies Vol. 3 No. 02 (2024): Juni
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v3i02.1358

Abstract

Penelitian ini bertujuan untuk membuktikan secara empiris Kepuasan Pelanggan Memediasi Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Shoes Care Kota Madiun (Studi kasus konsumen Minimal Shoes Care Kota Madiun). Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel sebanyak 384 orang. Metode pengambilan sampel menggunakan sampel lemeshow. Pengumpulan data menggunakan kuesioner yang disebar melalui google form. Teknik analisis data menggunakan alat tes berupa Structual Equation Modeling (SEM) dengan smartPLS Versi 3.0. Hasil penelitian ini menunjukkan bahwa Kualitas Pelayanan berpengaruh terhadap Loyalitas Pelanggan, Harga tidak berpengaruh terhadap Loyalitas Pelanggan terhadap Konsumen, Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan, Harga berpengaruh terhadap Kepuasan Pelanggan melalui Kepuasan Pelanggan, Kepuasan Pelanggan berpengaruh terhadap Loyalitas Pelanggan, Kualitas Pelayanan berpengaruh terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan, Harga mempengaruhi Loyalitas Pelanggan melalui Kepuasan Pelanggan
Co-Authors Agus Purnomo Sidi HENDRA SETIAWAN Lukmanur Dzikri Efendhi, Sandy Santoso, Risa