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All Journal Journal of Accounting and Investment Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Innovation in Community Empowerment (JICE) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Bangsa Probono and Community Service Journal IIJSE Ebisnis Manajemen Strata Business Review Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Business and Information System
Rizki Wahyuning Damayanti
Universitas Jenderal Achmad Yani Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Journal : IIJSE

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The Impact of Artificial Intelligence (AI) on Omnichannel Customer Experience Damayanti, Rizki Wahyuning; Sumayyah, Sumayyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5841

Abstract

This research aims to determine the impact of Artificial Intelligence (AI) on Omnichannel Customer Experience (OCX). This research is quantitative with surveys as the data collection method. Data collection for this research was carried out on all Indonesian people. The data collection method uses an online questionnaire via Google Form which is obtained directly from the field and data collection is only carried out once and only represents at that time or cross- sectionally. The study collected data from 431 respondents in Indonesia. Hypothesis testing was performed using SEM-PLS with the SmartPLS software. The findings of this study suggest that dimension of AI can enhance the omnichannel customer experience.
Co-Authors Anditya, Ariesta Wibisono Anjar Trianita Ari Shanti, Elvika Fit Bantam, Dian Juliarti Dhannis Primanur Oktaviani Eko Ramdani Endah Puji Astuti, Endah Puji Kharisma Levia Tri Mustika Dewi linda, yulinda Mega Handayani Meilatul Maftukhah Muhammad Ghoffar Ali Naufal El Qolbi N A Nuroniyah, Navisatun Pertiwi, Deni Santi Rian Aditya Rinata susanti S Sumayyah Sumayyah Sumayyah Sumayyah Sumayyah Sumayyah, Sumayyah Sunarsih Sunarsih, Kharisma Tri Sunarsih Tri, Elvika Fit Ari Shanti Wina Driyan Pradana Yulinda, Dwi Yuni Hapsari Purbaningrum Zahara, Inna