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All Journal SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Training and Community Service Adpertisi Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR)
Kessi, Andi Muhammad Fara
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal of Training and Community Service Adpertisi

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Literasi Pemanfaatan Digital Marketing Dalam Peningkatan Usaha UMKM Di Desa Balangtanaya Kecamatan Polombangkeng Utara Kabupaten Takalar Hajiali, Ismail; Abbas, Muhammad Abbas; Kessi, Andi Muhammad Fara; Tajuddin, Imran Tajuddin; Tasrik, Tasrik; Arrang, Hermin Arrang
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 3 (2023): Okt 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v3i3.488

Abstract

Balangtanaya Village is one of the villages in North Polongbangkeng District, Takalar Regency, where the village has Micro, Small and Medium Enterprises has limitations in running its business in terms of introducing and selling its products in the market, the scope of sales areas is limited, and faces competition from local and other regions. This is a challenge for the development of micro, small and medium scale enterprises. This community service activity is held based on service-learning in the form of business assistance for MSME products. The stages of mentoring themselves start from the debriefing stage to monitoring. The purpose of this activity is to find out the obstacles and challenges faced by MSMEs and compile digital marketing that can support their business. Digital marketing is applied specifically in making social media suitable for MSMEs. This digital marketing is expected to develop market reach. The results of this Community Service activity show that digital marketing utilization literacy can change the way MSMEs connect with their consumers. The use of social media helps introduce, promote and market MSME products more broadly. The characteristics and needs of MSME development also cause differences in the need to apply digital marketing utilization methods through social media.
Optimalisasi Potensi Desa Dengan Menumbuhkan Jiwa Kewirausahaan Masyarakat Desa Ismail; Ilham, Ilham; Wahyuni, Nur Wahyuni; Kessi, Andi Muhammad Fara; Husain, Ahmad
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 5 No. 2 (2025): Juli 2025
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v5i2.668

Abstract

Every village basically has natural potential that can be managed and utilized optimally. Natural potential that can be utilized to be used as a business (Entrepreneurship) for survival to be more prosperous. In the current millennial era, of course, almost every community living in a particular village is less aware of the potential of their village for entrepreneurship and has not been able to utilize natural potential optimally. Moreover, Processing and innovating products to be pioneered. Efforts to encourage people to become entrepreneurs and foster an entrepreneurial spirit in the village are considered important. Balangtanaya Village is one of the villages in the North Polongbangkeng District, Takalar Regency which has a lot of natural potential and is a village famous for its agricultural products. In the implementation of Community Service activities, Group 6 created an activity with the topic of Optimizing Village Potential by Cultivating the Entrepreneurial Spirit of the Balangtanaya Village Community whose scope of activities responds to the community so that they are able to become entrepreneurs and utilize the natural potential in the village. An activity program that seeks to synergize between utilizing nature and processing products to become productive businesses in Balangtanaya Village.
Co-Authors Arrang, Hermin Arrang Hajiali, Ismail Husain, Ahmad Ilham Ilham Ismail Karmila, Yusri Muhammad, Abbas Siradjuddin Sumarni Sumarni Tajuddin, Imran Tajuddin, Imran Tajuddin Tasrik, Tasrik Tuti Supatminingsih Wahyuni, Nur Wahyuni