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All Journal An-Nisbah : Jurnal Perbankan Syariah Journal of Management and Social Sciences Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Nur Syafika
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Strategi Pemasaran Produk Investasi Peternakan Sapi dalam Meningkatkan Pertumbuhan Aset (Studi pada BMT Nahdliyin Gunung Lerang) Nur Syafika; Haslindah; Muh. Hasbi Ash. Shiddiq
An-Nisbah: Jurnal Perbankan Syariah Vol. 5 No. 2 (2024): An-Nisbah: Jurnal Perbankan Syariah
Publisher : PRODI PERBANKAN SYARIAH INSTITUT AGAMA ISLAM (IAI) SUNAN KALIJOGO MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/nisbah.v5i2.2550

Abstract

Baitul Maal Wat Tamwil (BMT) merupakan lembaga keuangan berdasarkan prinsip syariah yang memungkinkan masyarakat berinvestasi dengan aman dan menguntungkan. Sehingga tujuan pada penelitian ini,  yaitu untuk mengetahui bagaimana strategi pemasaran produk dan pengaruh investasi terkhusus pada peternakan sapi terhadap pertumbuhan aset BMT Nahdliyin Gunung Lerang. Dalam mendapatkan hasil penelitian, metode yang diterapkan yaitu metode kualitatif dengan menggunakan instrumen observasi dan wawancara. Adapun analisisnya terdiri dari pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Temuan penelitian ini menunjukkan bahwa pendekatan pemasaran yang dilakukan pada produk investasi peternakan sapi di BMT Nahdliyin Gunung Lerang adalah dengan memanfaatkan promosi penjualan melalui media sosial, serta promosi penjualan personal atau pemasaran dari mulut ke mulut. Secara khusus, promosi dilakukan dari mulut ke mulut dengan menyasar kalangan sosial terdekat (keluarga dan teman). Disamping itu, investasi pada peternakan sapi mempunyai pengaruh yang signifikan terhadap keberlanjutan ekonomi lokal serta meningkatkannya perputaran ekonomi yang diverfikasi dengan portofolio investasinya.
Ketika Tren Menjadi Peluang : Analisis Sosiologi Ekonomi Atas Perilaku Bisnis Gen Z di Era Digital Nur Syafika; Aini Nurpratiwi; Lukman Ismail; Nasriah Nasriah
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1720

Abstract

The digital era has brought significant changes to various aspects of human life, including business behavior among the younger generation, especially Generation Z. This generation, which grew up amidst technological advances, has special characteristics, such as high dependence on digital technology, rapid adaptability, and a tendency to take advantage of trends to create business opportunities. This study aims to understand the phenomenon of Generation Z business behavior in the digital era through a qualitative approach with a literature study method. The results of the study show that Generation Z is not only a passive consumer, but also an innovator who utilizes digital platforms to overcome global economic challenges. Using an economic sociology approach, this study explores various social, cultural, and economic factors that influence their business behavior. In addition to offering opportunities, digital transformation also brings challenges in the form of competition between platforms that require adaptive strategies from business actors. This study emphasizes the importance of strategic responses that are in line with Generation Z's values ​​and preferences to achieve sustainability in the modern era.
Masyarakat Digital dalam Lensa Sosiologi: Dinamika, Tantangan, dan Peluang Nur Syafika; Nur Riswandy Marsuki; Irsan Irsan
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 3 No. 1 (2025): Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v3i1.609

Abstract

Digital society was born from the process of developing information technology which has formed a new world or new community, namely between the real world and the virtual world (cyber). The aim of this research is to discuss the importance of understanding the challenges and opportunities faced by society. In the use of digital technology, which is increasingly growing rapidly, marked by advances in information and communication technology, it is facing various significant challenges, including the digital divide, privacy and data security issues, as well as disruption of social values. Inequality in access to technology deepens social and economic disparities, while privacy and data security concerns raise concerns regarding the scope of personal information. But digital society also offers great opportunities, such as increased access to information that empowers individuals and groups, and the creation of virtual communities that support social solidarity and innovation. This research uses qualitative methods using data analysis through literature study. The qualitative approach was chosen because this research aims to obtain an understanding and explanation of the phenomenon of digital society with complex and varied challenges and opportunities from the perspective of the subjects involved. Data and information are obtained from various sources, including scientific journals, books, research reports, and online articles.
Co-Authors Aini Nurpratiwi Haslindah Irsan Irsan Lukman Ismail Muh. Hasbi Ash. Shiddiq Nasriah Nasriah Nur Riswandy Marsuki