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All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Yusof, Rosmelia
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Strategies Implemented by Mcdonald’s to Fulfill Customers’ Demand Around Asia Yusof, Rosmelia; Huei, Lok Yee; Sha’ari, Muhammad Fathi bin; Mazlan, Muhammad Syahmi bin; Othman, Muhammad Amir Muqri bin; Zakaria, Muhammad Badrul Aman bin; Wicaksono, Luqman Juang; Prabawa, Dewa Made Surya; Lakshmi.L, Vinu Surutha; Walde, Kajal Meghshyam
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2196

Abstract

One of the notably popular and well-known fast-food franchises in the known universeis McDonald's. In addition to its renowned golden arches emblem, it is also recognised because of its hamburgers, potato chips, as well as other options. Nevertheless, the goal of this analysis is to investigate the viability of the tactics used by McDonald's to satisfy consumer demands and contentment across Asia. So, in this case study, the research uses an efficient method which is a survey questionnaire to  ccumulate useful information of 150 Mcdonald’s customers to know more about their satisfactions towards McDonald’s. The result of the findings shows that perceived usefulness, social influence, perceived innovativeness, and corporate image affect the customer’s satisfaction with McDonald’s. The report's findings will assist the McDonald's corporation in the coming years as they work to enhance their productivity, particularly as it relates to increasing client happiness.
Why Do You Still Want to Buy Hp Laptop? A Study of HP’S Customer Satisfaction Yusof, Rosmelia; Hui, Gan Kia; Bin Abd Samat, Ahmad Luqman; Bin Abd Halim, Aimar Ilhan; Anak Andrew, Alsie Jocelyn; Binti Ahmad Munir, Alysha Maisarah; Fadhlan, Adam; Resvara Arifin, Adhyastar Izhar
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.2212

Abstract

HP (Hewlett-Packard) Company was founded in July 1939 in California. This American multinational company is well known for providing electronic devices, especially laptops and computers globally. However, this research focuses on the laptop that has been produced by HP company. The purpose or objective of the study is to discover the elements that influence consumer satisfaction towards HP laptops. The research's primary goals are to evaluate the amount of customer satisfaction with HP laptops. The researchers provide survey questionnaires via google form to collect the Primary data, and the researchers also refer to the relevant articles, journals, and other material to find secondary data. The results show that Relationship marketing and Price Satisfaction have a significant positive relationship with customer satisfaction. Those lead Relationship Marketing and Price Satisfaction of HP will increase customer satisfaction.
Strategies Implemented by Mcdonald’s to Fulfill Customers’ Demand Around Asia Yusof, Rosmelia; Huei, Lok Yee; Sha’ari, Muhammad Fathi bin; Mazlan, Muhammad Syahmi bin; Othman, Muhammad Amir Muqri bin; Zakaria, Muhammad Badrul Aman bin; Wicaksono, Luqman Juang; Prabawa, Dewa Made Surya; Lakshmi.L, Vinu Surutha; Walde, Kajal Meghshyam
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2196

Abstract

One of the notably popular and well-known fast-food franchises in the known universeis McDonald's. In addition to its renowned golden arches emblem, it is also recognised because of its hamburgers, potato chips, as well as other options. Nevertheless, the goal of this analysis is to investigate the viability of the tactics used by McDonald's to satisfy consumer demands and contentment across Asia. So, in this case study, the research uses an efficient method which is a survey questionnaire to  ccumulate useful information of 150 Mcdonald’s customers to know more about their satisfactions towards McDonald’s. The result of the findings shows that perceived usefulness, social influence, perceived innovativeness, and corporate image affect the customer’s satisfaction with McDonald’s. The report's findings will assist the McDonald's corporation in the coming years as they work to enhance their productivity, particularly as it relates to increasing client happiness.
Why Do You Still Want to Buy HP Laptop? A Study of HP’S Customer Satisfaction Yusof, Rosmelia; Hui, Gan Kia; Bin Abd Samat, Ahmad Luqman; Bin Abd Halim, Aimar Ilhan; Anak Andrew, Alsie Jocelyn; Binti Ahmad Munir, Alysha Maisarah; Fadhlan, Adam; Resvara Arifin, Adhyastar Izhar
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.2212

Abstract

HP (Hewlett-Packard) Company was founded in July 1939 in California. This American multinational company is well known for providing electronic devices, especially laptops and computers globally. However, this research focuses on the laptop that has been produced by HP company. The purpose or objective of the study is to discover the elements that influence consumer satisfaction towards HP laptops. The research's primary goals are to evaluate the amount of customer satisfaction with HP laptops. The researchers provide survey questionnaires via google form to collect the Primary data, and the researchers also refer to the relevant articles, journals, and other material to find secondary data. The results show that Relationship marketing and Price Satisfaction have a significant positive relationship with customer satisfaction. Those lead Relationship Marketing and Price Satisfaction of HP will increase customer satisfaction.
Co-Authors Anak Andrew, Alsie Jocelyn Bin Abd Halim, Aimar Ilhan Bin Abd Samat, Ahmad Luqman Binti Ahmad Munir, Alysha Maisarah Fadhlan, Adam Huei, Lok Yee Hui, Gan Kia Lakshmi.L, Vinu Surutha Mazlan, Muhammad Syahmi bin Othman, Muhammad Amir Muqri bin Prabawa, Dewa Made Surya Resvara Arifin, Adhyastar Izhar Sha’ari, Muhammad Fathi bin Sha’ari, Muhammad Fathi bin Walde, Kajal Meghshyam Wicaksono, Luqman Juang Zakaria, Muhammad Badrul Aman bin