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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Economic: Journal Economic and Business
Utami, Ananda Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Comparison of Medan State University Students' Preferences for Online Motorcycle Taxi Platforms: A Case Study on GOJEK and GRAB Fitri, Anisa; Nasution, Mutiara Akbar; Utami, Ananda Putri; Toruan, Anjel Monika Lomban; Panjaitan, Bonjovi Marselino
Economic: Journal Economic and Business Vol. 2 No. 3 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i3.691

Abstract

This study was conducted with the aim of determining the preferences of Medan State University students between the Grab and Gojek online motorcycle taxi platforms. This study uses a qualitative method where the author collects respondent data through a questionnaire. The qualitative method is used for the reason of measuring the comparison of online motorcycle taxi platforms used by students of Medan State University (UNIMED). The results of this study indicate that the preferences of Medan State University students vary between Grab and Gojek due to several factors that influence them. From the results of this study, it can be seen that the preferences of Medan State University students tend to choose Grab. Grab is considered to offer more attractive discounts and promos and cheaper prices. Meanwhile, some students choose Grab because it offers a wider variety of payment methods. From this study, we can see that the promotion factor is the thing that most influences student preferences at UNIMED. From both of these platforms, they have positive experiences and satisfaction from consumers and students are willing to recommend Grab and Gojek as online motorcycle taxi platforms to others.
ANALISIS FAKTOR KESUKSESAN GOJEK SEBAGAI START UP PERTAMA DI INDONESIA YANG MENDAPATKAN GELAR UNICORN Silalahi, Samuel Barita; Simbolon, Christy Anasthasya; Utami, Ananda Putri; Harahap, Fildzah Haryani; Nuraini, Intan; Damanik, Patricya
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 20 No. 1 (2025): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v20i1.52226

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang menyebabkan kesuksesan Gojek sebagai startup pertama di Indonesia yang memperoleh predikat Unicorn. Melalui pendekatan analisis kualitatif dan menganalisis data sekunder, kami mengidentifikasi sejumlah faktor penting yang berkontribusi dalam pencapaian spektakuler Gojek, diantaranya adalah inovasi dalam model bisnis, pemahaman pasar, teknologi terkini, pendanaan yang kuat, pemimpin dan tim yang berkualitas, regulasi yang mendukung, dan ekspansi. Temuan ini memberikan wawasan penting tentang faktor-faktor yang dapat mempengaruhi kesuksesan startup di lingkungan yang kompetitif seperti Indonesia. Penelitian ini juga dapat menjadi referensi untuk pengusaha, pemangku kepentingan, dan peneliti yang tertarik dalam memahami dinamika perkembangan startup di negara berkembang.
Co-Authors Anisa Fitri Damanik, Patricya Harahap, Fildzah Haryani Intan Nuraini Mutiara Akbar Nasution Panjaitan, Bonjovi Marselino Silalahi, Samuel Barita Simbolon, Christy Anasthasya Toruan, Anjel Monika Lomban