Article Per Year (5 Year)
p-Index From 2021 - 2026
1.503
P-Index
This Author published in this journals
All Journal Journal of Community Development Journal Competency of Business Indonesian Research Journal on Education Nomico JURNAL MULTIDISIPLIN BHATARA
Saptyawati, Laksmindra
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal Competency of Business

 1 
ANALISIS BUSINESS MODEL CANVAS MENGGUNAKAN PENDEKATAN SWOT PADA PERUSAHAAN PERKEBUNAN KELAPA SAWIT SG DI KABUPATEN SINTANG PROVINSI KALIMANTAN BARAT Saptyawati, Laksmindra; Indah, Indah
Journal Competency of Business Vol. 6 No. 2 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i02.1604

Abstract

Indonesia is one of the largest CPO (Crude Palm Oil) producing countries in the world. In addition to producing CPO, oil palm fruit is also used as raw material for food and non-food production, alternative fuels, biodiesel development, and many others. SG's oil palm plantation, which is located in West Kalimantan, Sintang Regency, Kelam Permai District, is a company engaged in palm oil processing that was founded in 2008. In order to improve the quality of production, it is necessary to evaluate and analyze its business. So, the purpose of this study is to analyze the business model canvas using the SWOT method on the SG oil palm plantation company. The research method uses descriptive quantitative methods. The results showed that with a SWOT analysis approach, the SG oil palm company took advantage of the existing opportunities, namely the demand for fresh fruit bunches continued to increase in the market and government policies that supported the oil palm plantation business. SG's oil palm plantations must maintain the quality of fresh fruit bunches that will be sold to palm oil mills and increase the number of fresh fruit bunches harvested in order to remain competitive in the market. While the strategy for minimizing weaknesses is to improve good plantation maintenance techniques. As for the strategy, while maintaining good relations with partners, namely SG's oil palm plantations, the strategy for minimizing weaknesses and avoiding threats is to always cooperate with the Sintang Regency Government, West Kalimantan Province.
ANALISIS PERBANDINGAN PENGARUH ENDORSER TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH BRAND AWARENESS Hapsari, Tanti Prita; Saptyawati, Laksmindra
Journal Competency of Business Vol. 6 No. 2 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i02.1614

Abstract

This study examines and compares the effect of using an endorser on purchasing decisions mediated by brand awareness. The endorsers used consisted of celebrity endorsers and expert endorsers. The purpose of this study was to examine 1) the effect of using celebrity endorsers and expert endorsers on purchasing decisions, 2) the effects of using celebrity endorsers and expert endorsers on brand awareness, 3) the effect of brand awareness on purchasing decisions and 4) brand awareness mediates the influence of celebrity endorsers and expert endorser on purchasing decisions. Research on the use of endorsers is important to do to assist companies in making effective strategic policies related to advertising. The respondents selected and used in this study were women in the Special Region of Yogyakarta. The number of questionnaires used was 150 questionnaires, while data analysis was used to test the mediating variable using the path analysis method
Co-Authors Al Ikhlas, Al Ikhlas Arbas , Adamsyah Emigawaty Evriadi, Dani Hapsari, Tanti Prita Indah Indah Jinan, Aliyafita Diyanti Karima, Faiz Maemunah, Mei Mulyatun, Sri NINIK TRI HARTANTI Nurcahyo, Narwanto Nurhayanto, Nurhayanto Nur’aini, Nur’aini Pramesti, Larisa Ayu Riatmaja, Dodi Setiawan Ridwan, Rizki Muhammad Rukhmana, Trisna Saputra, Dewangga Ardi Septia, Emil Soon, Ricky Sukmaningrum, Dinda Umam, Munaa Khoirul Widi, Kharisma