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All Journal IJoASER (International Journal on Advanced Science, Education, and Religion) Bulletin of Community Engagement Jurnal Minfo Polgan (JMP) Jurnal Al-Qiyam Jurnal Tana Mana
Suesilowati, Suesilowati
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Religion Arts Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Strategi Naratif Dan Visualisasi Sejarah Kepada Wisatawan Gen Z Suesilowati, Suesilowati; Juliyanti, Salsa Billa; Aurelie, Ellen
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1150

Abstract

This research explores the application of narrative strategies and the use of visual media in presenting history by guides at the Jakarta History Museum to Generation Z visitors. The study is motivated by the low level of interest among Gen Z in visiting museums, often due to the rigid delivery of information and the limited use of interactive media. A descriptive qualitative approach was applied, with data collected through in-depth interview and documentation. The findings indicate that museum guides tend to combine chronological and thematic flows, include stories of historical figures, and adopt a casual tone familiar to younger audiences, occasionally interspersed with popular culture references. Visual support such as immersive rooms, interactive maps, and AR/VR technology proved effective in clarifying historical content while increasing visitor engagement. This study highlights that blending relevant storytelling with interactive visual media serves as an effective communication approach to foster young generations’ interest in history
The Influence of Locality on Customer Satisfaction at Manhattan Hotel Jakarta Suesilowati, Suesilowati; Fauziah, Alisa Sandra; Frisiska, Frisiska
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1151

Abstract

The high surge in demand for accommodation has led to hotels in Indonesia being required to provide maximum service and a memorable experience for tourists. The strategy employed is to integrate local elements into various aspects of hotel services. One hotel with the potential to implement this strategy is the Manhattan Hotel Jakarta. Its strategic location makes it a potential showcase for Betawi culture and other Indonesian cultures. However, the integration of local elements into hotel services has not been fully realized, as evidenced by guest reviews on online platforms such as Google Reviews and TripAdvisor. Some guests even expressed their hopes for a stay experience with a touch of local culture. This study examines the influence of local elements on customer satisfaction at the Manhattan Hotel Jakarta. This study uses an associative quantitative approach with data collection through questionnaires from 90 respondents who are visitors to the Manhattan Hotel Jakarta. The data was analyzed using simple linear regression to see the effect of one variable X on variable Y through the SPSS application. The results of this study show that there is an effect of locality (X) on guest satisfaction (Y) at the Manhattan Hotel Jakarta. The correlation coefficient (R) test yielded a value of 0.736, indicating a positive relationship between variables X and Y. The R² determination test produced a value of 54.2%, indicating that the local factor (X) influences guest satisfaction (Y) at the Manhattan Hotel Jakarta by 54.2%.
Local Community Perception Towards Foreign Culture In Gili Trawangan Suesilowati, Suesilowati; Herlangga, Andi Ilham Satria
International Journal on Advanced Science, Education, and Religion Vol 9 No 1 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i1.1487

Abstract

This study aims to find out how local people perceive foreign cultures in the tourist area of Gili Trawangan in Gili Indah Village, Pemenang District, North Lombok Regency (KLU). This type of research is qualitative research. The type of data used is primary data, which was obtained by conducting interviews with 15 respondents. The results of this study indicate that Gili Trawangan is famous for its beautiful beaches, so it is not surprising that many foreign tourists visit Gili Trawangan. The entry of foreign cultures into Gili Trawangan certainly brings cultural changes, but not all cultural changes have a negative impact, some also have a positive impact. The positive impacts of the entry of foreign cultures into Gili Trawangan include the existence of economic opportunities for some local people, the presence of foreign tourists brings great economic opportunities. The tourism industry provides employment and a source of income for the local population through accommodation, restaurants, transportation and various tourism-related businesses. Meanwhile, the negative impacts of the entry of foreign cultures into Gili Trawangan include foreign tourists who can bring cultural influences from their countries of origin.
Co-Authors Arif Hidayat Astuti, Ratih Dwi Aurelie, Ellen Bachtiar, Heikal Dhiani, Dhiani Ekawati , Rina Farrah, Farrah Fauziah, Alisa Sandra Frisiska, Frisiska Herlangga, Andi Ilham Satria Heykal, Muhammad Juliyanti, Salsa Billa Noegraha, Rosandi Ardhi Prasetyo, Ari Djanuar rina ekawati Rusli, Ahmad Susanti, Pradnya Yashinta, Devinda Ana