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Masalah Dalam Perencanaan Organisasi Dan Kontrol Operasi Pemasaran Global Telaumbanua, Berlian; Dewi, Cindy Kumala; Rao, Rofiqoh Hannum; ., Suhairi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1477

Abstract

This research discusses organizational planning and control of global marketing operations in the context of Company (G), an information technology company with marketing operations in Indonesia. This research data illustrates how the company manages organizational planning and control of its global marketing operations. Using qualitative research methods, using a literature study approach. This research obtains an in-depth understanding of how Company (G) plans and controls its global marketing operations. The research results show that this company has a matrix organizational structure that allows coordination between global and local marketing teams, as well as policy adjustments to local marketing strategies according to local market needs and preferences. The use of integrated operational control systems and information technology is key in monitoring and managing the company's global marketing performance. However, Company (G) is also faced with various challenges, including coordination between global and local teams, adapting marketing strategies to different local needs, human resource management, compliance with local regulations, and risk management. By considering these challenges and leveraging the advantages of information technology, Company (G) can improve its global marketing performance and remain a relevant player in the information technology industry in the global market.
STRATEGY OF COMPETITIVENESS OF MANDAILING NATAL DODOL CULINARY UMKM (A RESEARCH USING THE PENTAHELIX MODEL) Rao, Rofiqoh Hannum; Syahbudi, Muhammad; Muhaisin, Ahmad
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.915

Abstract

Purpose This article analyzes the external and internal elements that influence the competitiveness strategy of MSME Dodol Khas Mandailing Natal in company growth. The SOAR (Strength, Opportunities, Aspiration, and Result) methodology and the Qualitative Strategic Planning Matrix (QSPM) are used in this article. To develop targeted ambitions, goals, strategies, and commitments to achieve desired results for the company, the SOAR technique is used to identify and evaluate strengths and opportunities. Based on the SOAR matrix analysis conducted, the results of the study produced five alternative strategies, namely: 1). Having outlet facilities to increase sales made by culinary UMKM dodol typical of Mandailing Natal, 2) Conducting sales through resellers as a student empowerment program in exhibitions at educational and public institutions, 3) Forming a UMKM dodol community in Mandailing Natal City, 4) Creating attractive advertisements in the digital world, 5) Empowering UMKM human resources and improving the quality of basic ingredients for making dodol. In addition, the QSPM approach used produces alternative strategies, namely utilizing prime locations and increasing sales by implementing and maximizing promotions both offline and online with a TAS score of 7,100.Keywords: Strategy, Competitiveness, UMKM Dodol, SOAR, QSPM.
Analisis Prosedur Rekonsiliasi Bank pada Badan Keuangan dan Aset Daerah Kota Medan Nasution, Annio Indah Lestari; Telambanua, Berlian; Anggraini, Nur Marliana; Rao, Rofiqoh Hannum
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.432

Abstract

This study aims to analyze bank reconciliation procedures for regional financial institutions and assets in the city of Medan and researchers want to know the procedures for the bank reconciliation system for the Medan City Regional Financial and Asset Management Agency (BKAD). The method used in this research is a qualitative descriptive research method and in practice this research collects data and looks for references from journals and manuals. The data analysis technique used in this study was data obtained qualitatively and data collection in this research method also carried out field observations, and direct interviews with employees who were in the Regional Financial and Asset Management Office of the Medan Mayor's Office. From the results of data analysis, conclusions can be drawn and the results of the research found that the bank reconciliation procedure in the BKAD treasury sector in the city of Medan still has deficiencies, namely the checking account submitted is still in the form of paper, so the author analyzes the excessive use of paper. In addition, the bank data reconciliation process still uses a manual process that takes a long time. Keywords : procedure, reconciliation, bank data.
Analisis Prosedur Rekonsiliasi Bank pada Badan Keuangan dan Aset Daerah Kota Medan Nasution, Annio Indah Lestari; Telambanua, Berlian; Anggraini, Nur Marliana; Rao, Rofiqoh Hannum
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.432

Abstract

This study aims to analyze bank reconciliation procedures for regional financial institutions and assets in the city of Medan and researchers want to know the procedures for the bank reconciliation system for the Medan City Regional Financial and Asset Management Agency (BKAD). The method used in this research is a qualitative descriptive research method and in practice this research collects data and looks for references from journals and manuals. The data analysis technique used in this study was data obtained qualitatively and data collection in this research method also carried out field observations, and direct interviews with employees who were in the Regional Financial and Asset Management Office of the Medan Mayor's Office. From the results of data analysis, conclusions can be drawn and the results of the research found that the bank reconciliation procedure in the BKAD treasury sector in the city of Medan still has deficiencies, namely the checking account submitted is still in the form of paper, so the author analyzes the excessive use of paper. In addition, the bank data reconciliation process still uses a manual process that takes a long time. Keywords : procedure, reconciliation, bank data.