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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif TIERS Information Technology Journal Jurnal Informatika Kesatuan Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora
Satria, Wahyu Indra
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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COUNSELING ON DIGITAL MARKETING OPTIMIZATION TO INCREASE THE PRODUCTIVITY OF MSME BUSINESS IN RIANGGEDE VILLAGE, TABANAN Satria, Wahyu Indra; Pratiwi, Nuning Indah; Dewi, Adeliya Puspita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1873

Abstract

Rianggede Village is a village located in Penebel District, Tabanan Regency, Bali Province. Small business is one of the sectors that supports the economy of residents in Rianggede Village, however, there are still many small business actors who still do not understand the importance of implementing digital marketing strategies for the products they produce. Digital marketing is the activity of marketing or promoting a brand or product using digital media or the internet to attract consumers or potential customers quickly. The existence of small businesses is expected to be able to boost the economy of the villagers. With the existence of community service activities where the work program activities by conducting socialization activities related to digital marketing to small businesses in Rianggede village, Penebel sub-district, Tabanan district. This socialization activity related to digital marketing aims to make small businesses in Rianggede Village more productive, thriving, and able to compete in the digital era.
OPTIMIZATION OF DIGITAL MARKETING AND MANAGEMENT FOR ENHANCE SUSTAINABLE DEVELOPMENT CREATIVE ECONOMY IN ECO-FRIENDLY CIPAYUNG GIRANG VILLAGE Satria, Wahyu Indra; Mekaniawati, Ani; Sutarti, Sutarti; Aulia, Mira Nur; Aprilia, Thania
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 3 (2024): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i3.2457

Abstract

Micro, small, and medium enterprises (MSMEs) are businesses that classified by their size, typically based on factors such as the number of employees, annual revenue, and total assets. They play a crucial role in the Indonesian economy, contributing to job creation, innovation, and local development. Several mechanisms that can be used to help advance the sustainability of MSMEs are through information systmes technology such as digital marketing and management. One of the MSMEs businesses owners that exist in Indonesia is Metasgoni. Metasgoni was established in 2011, at Cipayung Girang Village, Bogor–Indonesia. Metasgoni faces several challenges, especially in the management aspect, where Metasgoni's bookkeeping services is still done manually and does not yet have a website for digital marketing needs, which is an important area for further development. The Institut Bisnis dan Informatika Kesatuan Comnunity Service activity action is to optimize Metasgoni digital marketing and management so that Metasgoni can improve sustainable development as a whole.
Co-Authors Akbar, M Figo Haffidz Aprilia, Thania Arimbi, Diah Putri Aulia, Mira Nur Dewi, Adeliya Puspita Hermawan, Yanto Hermawan Ilmi, Farwis Ivana, Abigail Yoka Listya, Ni Made Mekaniawati, Ani Melati Budi Srikandi Ni Ketut Elly Sutrisni, Ni Ketut Elly Nuning Indah Pratiwi Octavia, Vania Bellinda Ohorella, Noviawan Rasyid Putri, Ariska Amanda putu suparna, putu Sri Fitriani, Sri Sudipta, I Nyoman Adi Sutarti Sutarti Warta, Agustinus Bayu Wijata, Adrian Octavio Tirta