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All Journal JMM (Jurnal Masyarakat Mandiri) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Abdimasku : Jurnal Pengabdian Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif TIERS Information Technology Journal Jurnal Informatika Kesatuan Qawwam Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora
Satria, Wahyu Indra
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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COUNSELING ON DIGITAL MARKETING OPTIMIZATION TO INCREASE THE PRODUCTIVITY OF MSME BUSINESS IN RIANGGEDE VILLAGE, TABANAN Satria, Wahyu Indra; Pratiwi, Nuning Indah; Dewi, Adeliya Puspita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1873

Abstract

Rianggede Village is a village located in Penebel District, Tabanan Regency, Bali Province. Small business is one of the sectors that supports the economy of residents in Rianggede Village, however, there are still many small business actors who still do not understand the importance of implementing digital marketing strategies for the products they produce. Digital marketing is the activity of marketing or promoting a brand or product using digital media or the internet to attract consumers or potential customers quickly. The existence of small businesses is expected to be able to boost the economy of the villagers. With the existence of community service activities where the work program activities by conducting socialization activities related to digital marketing to small businesses in Rianggede village, Penebel sub-district, Tabanan district. This socialization activity related to digital marketing aims to make small businesses in Rianggede Village more productive, thriving, and able to compete in the digital era.
OPTIMIZATION OF DIGITAL MARKETING AND MANAGEMENT FOR ENHANCE SUSTAINABLE DEVELOPMENT CREATIVE ECONOMY IN ECO-FRIENDLY CIPAYUNG GIRANG VILLAGE Satria, Wahyu Indra; Mekaniawati, Ani; Sutarti, Sutarti; Aulia, Mira Nur; Aprilia, Thania
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 3 (2024): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i3.2457

Abstract

Micro, small, and medium enterprises (MSMEs) are businesses that classified by their size, typically based on factors such as the number of employees, annual revenue, and total assets. They play a crucial role in the Indonesian economy, contributing to job creation, innovation, and local development. Several mechanisms that can be used to help advance the sustainability of MSMEs are through information systmes technology such as digital marketing and management. One of the MSMEs businesses owners that exist in Indonesia is Metasgoni. Metasgoni was established in 2011, at Cipayung Girang Village, Bogor–Indonesia. Metasgoni faces several challenges, especially in the management aspect, where Metasgoni's bookkeeping services is still done manually and does not yet have a website for digital marketing needs, which is an important area for further development. The Institut Bisnis dan Informatika Kesatuan Comnunity Service activity action is to optimize Metasgoni digital marketing and management so that Metasgoni can improve sustainable development as a whole.
THE USE OF INSTAGRAM AS A MARKETING COMMUNICATION STRATEGY AT PT. BENLARIS SAHABAT DEWATA Indah Pratiwi, Nuning; Satrianingsih, Desak Putu Chandra; Satria, Wahyu Indra
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

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Abstract

With the development of technology and the increasing popularity of social media, Instagram has become the main platform for companies to build brand awareness, interact directly with the audience, and promote products. In this study, the researcher aims to understand the use of Instagram as a marketing communication strategy at PT. Benlaris Sahabat Dewata. This study uses a qualitative approach to explore the utilization of Instagram features such as Stories, Reels, and Instagram Ads in increasing engagement and expanding audience reach. The research results show that Instagram is effective in building personal relationships with customers and increasing brand visibility, although PT. Benlaris Sahabat Dewata faces challenges related to content consistency and message adaptation for a diverse audience. Through the implementation of the Integrated Marketing Communication (IMC) approach, PT. Benlaris Sahabat Dewata can optimize their marketing communication strategy, ensuring that the messages conveyed remain relevant, engaging, and effective in achieving business goals
SOSIALISASI UU ITE UNTUK MENCEGAH HOAX DALAM PEMILU 2024 Pratiwi, Nuning Indah; Kartika, Putu Angga Bagus; Satria, Wahyu Indra; Ohorella, Noviawan Rasyid
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.22403

Abstract

Abstrak: Kuliah Kerja Nyata (KKN) dengan judul “Sosialisasi UU ITE untuk Mencegah Hoax pada Pemilu 2024 di Desa Sumerta Kauh, Denpasar, Bali merupakan inisiatif yang bertujuan agar masyarakat dapat memilih berita hoax dan mengetahui dampak negatif hoax, serta memperkenalkan Undang-Undang Informasi dan Transaksi Elektronik (UU ITE) sebagai instrumen hukum dalam memerangi penyebaran informasi palsu. Melalui pendekatan kolaboratif antara mahasiswa, masyarakat, dan pemerintah desa, program ini mengimplementasikan serangkaian kegiatan sosialisasi yang meliputi pemaparan materi dan forum diskusi bersama KPU Kota Denpasar dan Desa Sumerta Kauh. Hasil dari kegiatan KKN ini menunjukkan peningkatan signifikan dalam pemahaman masyarakat tentang UU ITE sebesar 75% dan kemampuan peserta dalam mengidentifikasi hoax sebesar 80%. Rencana keberlanjutan program telah dirancang untuk memastikan dampak jangka panjang dari inisiatif ini, melalui pengembangan kapasitas masyarakat, integrasi program ke dalam rencana pembangunan desa, serta kolaborasi yang berkelanjutan dengan berbagai stakeholder.Abstract: The Real Work Lecture (KKN) entitled "Socialization of the ITE Law to Prevent Hoaxes in the 2024 Election in Sumerta Kauh Village, Denpasar, Bali is an initiative that aims to enable people to choose hoax news and know the negative impact of hoaxes, as well as introduce the Electronic Information and Transactions Law (ITE Law) as a legal instrument in combating the spread of false information. Through a collaborative approach between students, the community, and the village government, this program implements a series of socialization activities which include material presentation and discussion forums with the KPU Denpasar City and Sumerta Kauh Village. The results of this KKN activity showed a significant increase in public understanding of the ITE Law by 75% and the ability of participants to identify hoaxes by 80%. The program's sustainability plan has been designed to ensure the long-term impact of this initiative, through community capacity building, integration of the program into village development plans, as well as ongoing collaboration with various stakeholders.
Analyzing the Impact of Import Tariffs, Trade Dynamics, and Exchange Rates on Economic Growth in Indonesia Purba, Jan Horas Veryady; Mulyana, Mumuh; Satria, Wahyu Indra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3005

Abstract

This study examines the multifaceted relationship between import tariffs, trade dynamics, and exchange rates and their collective impact on economic growth in Indonesia. As a developing country integrated into the global economy, Indonesia's growth is heavily influenced by international trade policies and macroeconomic factors. This study investigates how various import tariffs change trade dynamics, which in turn affect Indonesia's economic growth. At the same time, the exchange rate is analyzed as an important mediator that shapes the trade balance and examines the effect of changes in import tariffs on economic growth. The estimation method used is path analysis, using 9 years of historical quantitative data (2016-2024). Econometric modeling and statistical analysis are used to capture the direct and indirect relationships among the variables of interest. This study finds that import tariffs negatively impact Indonesia’s economic growth through various mediating variables, including the trade balance, exchange rate, and US imports and exports. Empirical analysis using Path Analysis reveals that higher tariffs reduce Indonesia’s export volume, restrict foreign market access, and distort exchange rate stability, leading to trade imbalances and depressing GDP growth. In addition, reduced US imports from Indonesia weaken Indonesia’s trade revenues, which affect investment and consumption capacity. The broader economic consequences highlight the need for a strategic trade policy that balances national interests with global competitiveness. These findings provide policymakers with a framework to optimize Indonesia's trade and monetary strategies to ensure sustainable long-term economic growth. Keywords: Import Tariffs, Exchange Rates, Trade Balance, Economic Growth.
Co-Authors Akbar, M Figo Haffidz Aprilia, Thania Arimbi, Diah Putri Aulia, Mira Nur Dewi, Adeliya Puspita Hermawan, Yanto Hermawan Ilmi, Farwis Ivana, Abigail Yoka Jan Horas Veryady Purba Kartika, Putu Angga Bagus Listya, Ni Made Mekaniawati, Ani Melati Budi Srikandi Mumuh Mulyana Ni Ketut Elly Sutrisni, Ni Ketut Elly Nuning Indah Pratiwi Octavia, Vania Bellinda Ohorella, Noviawan Rasyid Putri, Ariska Amanda putu suparna, putu Satrianingsih, Desak Putu Chandra Sri Fitriani, Sri Sudipta, I Nyoman Adi Sutarti Sutarti Warta, Agustinus Bayu Wijata, Adrian Octavio Tirta