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All Journal Asia Pacific Journal of Management and Education
Ganeson, Venishya A/P
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Education Languange, Linguistic, Communication & Media Other

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Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia Tunde, Odebunmi Abayomi; Kuek, Thiam Yong; Mohan, Nitin; Rastogi, Gautam; Bhatt, Gunjan; Singh, Hershita; Sholikhah, Mar'atus; Murugesan, Vaisnave A/P; Ganeson, Venishya A/P; Wong, Yoke Jing; Yap, Chiam Yeu; Wardina, Aisyah; Hassan, Binti Mohamed; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2450

Abstract

In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.
Co-Authors Bhatt, Gunjan Hassan, Binti Mohamed Kee, Daisy Mui Hung Kuek, Thiam Yong Mohan, Nitin Murugesan, Vaisnave A/P Rastogi, Gautam Sholikhah, Mar'atus Singh, Hershita Tunde, Odebunmi Abayomi Wardina, Aisyah Wong, Yoke Jing Yap, Chiam Yeu