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All Journal MEDIA KONSERVASI Advances in Global Economics and Business Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Kuek, Thiam Yong
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Perceived Impact of Music Tourism and Support for Music Tourism among Local Communities: The Moderating Effect of Psychological Egoism Choong, Yuen Onn; Kuek, Thiam Yong; Chai, Bobby Boon Hui; Khor, Saw Chin; Low, Mei Peng; Yap, Timothy Tzen Vun
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.355

Abstract

Music tourism, a growing segment of the tourism industry, has significant socio-economic benefits but also poses environmental challenges. This study investigates the relationship between the perceived impact of music tourism and local community support in Kuala Lumpur, Malaysia, with a particular focus on the moderating effect of psychological egoism. Using Partial Least Square Structural Equation Modeling (PLS-SEM) and survey data from 134 local residents, we found that positive perceived impacts of tourism correlate with higher community support. However, psychological egoism influences this relationship, as individuals with higher egoism levels still support music tourism despite recognizing its negative impacts. These findings highlight the need for targeted educational campaigns to promote environmental sustainability and community well-being. Local governments and event organizers should focus on enhancing the positive impacts and mitigating the negative ones to foster sustainable tourism practices that align with conservation goals and contribute to UNESCO Sustainable Development Goal 8.
How Does AirAsia Survive From the COVID-19 Pandemic? Kuek, Thiam Yong; Quttainah, Majdi Anwar; Wong, Yung Ting; Wong, Kim Fong; Wu, Kejian; Wu, Minli
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.851 KB) | DOI: 10.32535/ijthap.v5i2.1587

Abstract

This paper aims to discover the financial issues the company faced and their implications for its marketing and operation management. The researchers use a qualitative method to conduct the study. The researchers also conducted an in-depth SWOT analysis to identify the opportunities the company could seize. This paper has a detailed discussion of the strategies and decisions the company implemented, such as Teleport, e-hailing service, and food delivery. From the analysis, the researchers find that the company could seize the opportunities via marketing and operation strategies based on its own strengths and weaknesses. AirAsia makes an alternative such as e-commerce, logistics, and food delivery which has catered to overwhelming customer demand and supports the critical need to transport medical aid and necessity goods in response to the global pandemic. As well as control costs during the COVID-19 pandemic is an important factor to keep AirAsia surviving. Keywords: AirAsia, Business Solutions, COVID-19, Management Issue, Marketing Problems, Operation Problems, Recommendations.  
How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia? Insights From Malaysia, Indonesia, and India Kuek, Thiam Yong; Yusof, Rosmelisa; Selvam, Sushmithaa A/P; Roslan, Siti Ramizah Binti; Aibau, Son Rakh A/L; Vats, Isha; Singhal, Jahnavi; Chaudhary, Khushi; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): OCTOBER EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2631

Abstract

Starbucks was founded in 1971 and is currently the world's largest chain coffee shop. Starbucks invaded Asian countries such as Malaysia, India and Indonesia a long time ago, and Asian countries have emerged as one of the most devoted customers. Brand loyalty is one of the most essential factors in increasing a company's revenue through customer retention. Starbucks' brand loyalty is influenced by several aspects, including pricing, products offered, product quality and taste. The purpose of this research is to determine how Starbucks develops brand loyalty among its customers in Malaysia, India and Indonesia. This survey will also be able to determine whether Asian customers will continue to be devoted Starbucks customers. The survey involved 136 people who are loyal Starbucks consumers from Malaysia, India and Indonesia. The data for this study was collected through online sources and questionnaires. We hope that this study will provide recommendations for increasing brand loyalty among our Asian customers, particularly in Malaysia, India, and Indonesia.
Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia Tunde, Odebunmi Abayomi; Kuek, Thiam Yong; Mohan, Nitin; Rastogi, Gautam; Bhatt, Gunjan; Singh, Hershita; Sholikhah, Mar'atus; Murugesan, Vaisnave A/P; Ganeson, Venishya A/P; Wong, Yoke Jing; Yap, Chiam Yeu; Wardina, Aisyah; Hassan, Binti Mohamed; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2450

Abstract

In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.
Factors Influencing Online Academic Performance Among University Students Ng, Hee Song; Kuek, Thiam Yong; Chen, Kah Huan; Chang, Jia Hao; Chee, Yu Ping; Chen, Li Jun; Pramana, I Made Gede Andita; Indrayana, Andy Ramadhan; Singh, Ayushi; Zirape, Saurabh
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2213

Abstract

In recent years, the COVID-19 pandemic has made a significant impact on education around the world. Nevertheless, the governments of these nations have discovered a way to try to alleviate the education crisis during the pandemic by offering online academic classes. Students can continue to study without interfering with their future courses, and they will not underestimate their studies since they have been isolated at home for a long time. The purpose of this research is to investigate the factors influencing online academic performance among university students. This study used survey questionnaires, and a total of 155 university students were picked to take part in this research via Google Forms. The results indicate that academic staff responsibilities, ease of use and university guidance are significantly related to online academic performance. However, course design and content, motivation, perceived usefulness and student willingness are not significantly related to online academic performance.
How Does AirAsia Survive From the COVID-19 Pandemic? Kuek, Thiam Yong; Quttainah, Majdi Anwar; Wong, Yung Ting; Wong, Kim Fong; Wu, Kejian; Wu, Minli
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1587

Abstract

This paper aims to discover the financial issues the company faced and their implications for its marketing and operation management. The researchers use a qualitative method to conduct the study. The researchers also conducted an in-depth SWOT analysis to identify the opportunities the company could seize. This paper has a detailed discussion of the strategies and decisions the company implemented, such as Teleport, e-hailing service, and food delivery. From the analysis, the researchers find that the company could seize the opportunities via marketing and operation strategies based on its own strengths and weaknesses. AirAsia makes an alternative such as e-commerce, logistics, and food delivery which has catered to overwhelming customer demand and supports the critical need to transport medical aid and necessity goods in response to the global pandemic. As well as control costs during the COVID-19 pandemic is an important factor to keep AirAsia surviving. Keywords: AirAsia, Business Solutions, COVID-19, Management Issue, Marketing Problems, Operation Problems, Recommendations.  
How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia? Insights From Malaysia, Indonesia, and India Kuek, Thiam Yong; Yusof, Rosmelisa; Selvam, Sushmithaa A/P; Roslan, Siti Ramizah Binti; Aibau, Son Rakh A/L; Vats, Isha; Singhal, Jahnavi; Chaudhary, Khushi; Kee, Daisy Mui Hung; Su, Xinyi
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2631

Abstract

Starbucks' brand loyalty is influenced by several aspects, including pricing, products offered, product quality and taste. The purpose of this research is to determine how Starbucks develops brand loyalty among its customers in Malaysia, India, and Indonesia. This survey will also be able to determine whether Asian customers will continue to be devoted Starbucks customers. The survey involved 136 people who are loyal Starbucks consumers from Malaysia, India, and Indonesia. The data for this study was collected through online sources and questionnaires. The results of this study reveal that customer contentment, the quality of products and services, and the pricing of food and drinks greatly influence customer behavior and their inclination to remain loyal to the Starbucks brand. Among all the independent factors under consideration, customer satisfaction stands out as the most predominant, surpassing the other two variables. It is suggested for Starbucks to prioritize customer satisfaction by consistently exceeding performance and delivering exceptional, diverse beverage options with valuable pricing to meet and exceed customer expectations.
How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia ? : Insights From Malaysia, Indonesia, and India Kuek, Thiam Yong; Yusof, Rosmelisa; A/P Selvam, Sushmithaa; Binti Roslan, Siti Ramizah; A/L Aibau, Son Rakh; Su, Xinyi,; Vats, Isha; Singhal, Jahnavi; Chaudhary, Khushi; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.97

Abstract

Starbucks was founded in 1971 and is currently the world's largest chain coffee shop. Starbucks invaded Asian countries such as Malaysia, India and Indonesia a long time ago, and Asian countries have emerged as one of the most devoted customers. Brand loyalty is one of the most essential factors in increasing a company's revenue through customer retention. Starbucks' brand loyalty is influenced by several aspects, including pricing, products offered, product quality and taste. The purpose of this research is to determine how Starbucks develops brand loyalty among its customers in Malaysia, India and Indonesia. This survey will also be able to determine whether Asian customers will continue to be devoted Starbucks customers. The survey involved 136 people who are loyal Starbucks consumers from Malaysia, India and Indonesia. The data for this study was collected through online sources and questionnaires. We hope that this study will provide recommendations for increasing brand loyalty among our Asian customers, particularly in Malaysia, India, and Indonesia
The Performance of Foodpanda: A Study of Customer's Perspective and Satisfaction in Malaysia and India Gan, Kia Hui; Kuek, Thiam Yong; Rout, Kabir; Sharihan, Nurul Nor; Qanietah, Nurul; Omar, Omar; Ong, Yun Ru
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1498

Abstract

ABSTRACT This research paper aims to examine the performance of Foodpanda. Foodpanda is an online grocery and food delivery platform based in Berlin, Germany. Currently, it is the largest food delivery and grocery delivery platform in Asia. The objective of this paper is to study the perception and satisfaction levels of customers using Foodpanda and the service quality provided by Foodpanda. The impact of Covid-19 has affected the entire world and the reliance on food delivery apps has been doubled. Thus, the perception and satisfaction levels of users of Foodpanda and its services need to be explored and evaluated. The researchers collected the data using a structured questionnaire and a sample of 104 Foodpanda customers from India and Malaysia. The data examine the claims of Foodpanda regarding customer satisfaction and their perception of the market. The research shows that most people who ordered are satisfied with Foodpanda, including the delivery speed, price, and promotion.Keywords: Foodpanda, performance, customer perception, customer satisfaction.
Factors Influencing Customer Satisfaction: A Case Study of Perodua Kuek, Thiam Yong; Teoh, Kok Ban; Tnay, Alicia Ai Xian; Ti, A Yee A/P A; Peedikayil, Adeeb Valliyapurayil; Mohamad Zaki, Aiman Hakim Bin; Azizul Jasri, Akhtar Izzeti Binti; Ali, Anees Jane; Mui Hung Kee, Daisy
Advances in Global Economics and Business Journal Vol. 6 No. 1 (2025): June 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v6i1.102

Abstract

Perusahaan Otomobil Kedua Sdn Bhd or Perodua was founded in 1993. It is Malaysia's largest and first Energy-Efficient Vehicle (EEV) manufacturer. The company aims to provide Malaysians with full mobility through high-quality, useful products and services. The recent Daihatsu testing scandal raised concerns among Perodua customers, as it seemed to implicate Perodua vehicles. Although Malaysia’s Road Transport Department has cleared Perodua of any involvement in the scandal it remains essential to assess customer satisfaction with Perodua vehicles in light of this incident or other similar incidents in the future. Thus, this study attempts to explore the factors that affect customer satisfaction with emphasis on trust, brand image, perceived price fairness, and customer service as the factors. 150 Perodua customers participated, completing the quantitative research through a self-administered questionnaire. The collected data was analysed using SPSS software based on multiple regression analysis. The results showed that trust, brand image, and perceived price fairness greatly influence Perodua's customer satisfaction. With the ultimate goal of increasing customer satisfaction and competitive advantage in the automotive industry
Co-Authors A/L Aibau, Son Rakh A/P Selvam, Sushmithaa Aibau, Son Rakh A/L Ali, A. J. Ali, Anees Jane Azizul Jasri, Akhtar Izzeti Binti Bhatt, Gunjan Binti Roslan, Siti Ramizah Chai, Bobby Boon Hui Chang, Jia Hao Chaudhary, Khushi Chee, Yu Ping Chen, Kah Huan Chen, Li Jun Choong, Yuen Onn Gan, Kia Hui Ganeson, Venishya A/P Hassan, Binti Mohamed Ibrahim, Haslindar Indrayana, Andy Ramadhan Kee, Daisy Mui Hung Khor, Saw Chin Kumar, Owenish A/L Shashi Low, Mei Peng Mohamad Zaki, Aiman Hakim Bin Mohan, Nitin Mui Hung Kee, Daisy Murugesan, Vaisnave A/P Ng, Hee Song Omar, Omar Ong, Yun Ru Ong, Zi Jin Ooi, Zhi Ling Peedikayil, Adeeb Valliyapurayil Peh, Jia Xuan Pramana, I Made Gede Andita Qanietah, Nurul Quttainah, Majdi Anwar Rastogi, Gautam Roslan, Siti Ramizah Binti Rout, Kabir Selvam, Sushmithaa A/P Sharihan, Nurul Nor Sholikhah, Mar'atus Singh, Ayushi Singh, Hershita Singhal, Jahnavi Su, Xinyi Su, Xinyi, Teoh, Kok Ban Ti, A Yee A/P A Tnay, Alicia Ai Xian Tunde, Odebunmi Abayomi Vats, Isha Wardina, Aisyah Wong, Kim Fong Wong, Yoke Jing Wong, Yung Ting Wu, Kejian Wu, Minli Yap, Chiam Yeu Yap, Timothy Tzen Vun Yhee Ho, Penny Shuen Yusof, Rosmelisa Zirape, Saurabh