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All Journal Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Mohan, Nitin
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Humanities Education Languange, Linguistic, Communication & Media Other

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A Study of Customers’ Satisfaction at Burger King in Asian Countries Teoh, Kok Ban; Lew, Tek Yew; Gupta, Shikhar; Ang, Jia Wei; Ang, Hui Hui; Bong, Allychia Ling Li; Nazira, Aina; Zhafira, Adzra; Chauhan, Shalini; Pandey, Shivangi; Liem, Gai Sin; Mohan, Nitin
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia Tunde, Odebunmi Abayomi; Kuek, Thiam Yong; Mohan, Nitin; Rastogi, Gautam; Bhatt, Gunjan; Singh, Hershita; Sholikhah, Mar'atus; Murugesan, Vaisnave A/P; Ganeson, Venishya A/P; Wong, Yoke Jing; Yap, Chiam Yeu; Wardina, Aisyah; Hassan, Binti Mohamed; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2450

Abstract

In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.
A Study of Customers’ Satisfaction at Burger King in Asian Countries Teoh, Kok Ban; Lew, Tek Yew; Gupta, Shikhar; Ang, Jia Wei; Ang, Hui Hui; Bong, Allychia Ling Li; Nazira, Aina; Zhafira, Adzra; Chauhan, Shalini; Pandey, Shivangi; Liem, Gai Sin; Mohan, Nitin
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Co-Authors Ang, Hui Hui Ang, Jia Wei Bhatt, Gunjan Bong, Allychia Ling Li Chauhan, Shalini Ganeson, Venishya A/P Gupta, Shikhar Hassan, Binti Mohamed Kee, Daisy Mui Hung Kuek, Thiam Yong Lew, Tek Yew Liem, Gai Sin Murugesan, Vaisnave A/P Nazira, Aina Pandey, Shivangi Rastogi, Gautam Sholikhah, Mar'atus Singh, Hershita Teoh, Kok Ban Tunde, Odebunmi Abayomi Wardina, Aisyah Wong, Yoke Jing Yap, Chiam Yeu Zhafira, Adzra