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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis YUME : Journal of Management Jurnal Abadimas Gorontalo Jurnal Ekonomi Bisnis Dan Industri (EBI) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Applied Research in Management and Business Jurnal Pengabdian Masyarakat J-LEE - Journal of Law, English, and Economics Postgraduate Management Journal Jurnal Ekonomika Manajemen Dan Bisnis SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jipmas : Journal Inovasi Pengabdian Masyarakat
Putri, Puspita Lianti
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PENGARUH PENGETAHUAN INVESTASI, PERSEPSI RISIKO DAN PERSEPSI RETURN TERHADAP MINAT INVESTASI MAHASISWA UNIVERSITAS HARAPAN BANGSA PURWOKERTO (Studi Kasus Program Sarajana Angkatan Tahun 2019-2022) Mukaromah, Siti -; Yuttama, Faizal Rizky; Putri, Puspita Lianti
J-LEE - Journal of Law, English, and Economics Vol. 5 No. 1 (2023): JUNI
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/j-lee.v5i1.1102

Abstract

Pengetahuan investasi merupakan hal yang sangat penting sebagai dasar seseorang untuk melakukan investasi, adanya bekal ilmu pengetahuan dapat membenarkan persepsi seseorang dari persepsi negatif terkait investasi. Penelitian ini menguji besarnya pengaruh dari pengetahuan investasi, persepsi risiko dan persepsi return terhadap minat investasi mahasiswa. Data diperoleh dari studi literatur dan pengambilan data primer melalui penyebaran kuisioner. Metode penelitian menggunakan pendekatan kuantitatif dan pengambilan sampel menggunakan metode purposive sampling. Sampel dalam penelitian ini 105 mahasiswa yang sedang menempuh program studi sarjana angkatan tahun 2019-2022. Pengujian penelitian menggunakan uji validitas, uji realibilitas, uji statistik deskriptif, uji regresi linear berganda, uji parsial, uji simultan dan uji determinasi. Hasil penelitian menunjukkan secara parsial pengetahuan investasi berpengaruh positif dan signifikan terhadap minat investasi mahasiswa, persepsi risiko berpengaruh negatif dan tidak signifikan terhadap minat investasi mahasiswa, persepsi return berpengaruh positif dan signifikan terhadap minat investasi mahasiswa. Hasil uji simultan menunjukkan pengetahuan investasi berpengaruh positif dan signifikan terhadap minat investasi mahasiswa.
PENGARUH INOVASI TEKNOLOGI, PERCEIVED RISK, DAN AKUNTABILITAS PERUSAHAAN PADA NIAT UNTUK MENGGUNAKAN FINTECH PAYMENT (STUDI : GENERASI Z DI KABUPATEN BANYUMAS) Nugrahaeni, Ully Resmi; Chandra Sari, Kartika Dwi; Putri, Puspita Lianti
J-LEE - Journal of Law, English, and Economics Vol. 5 No. 2 (2023): DESEMBER
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dampak signifikan era industri 4.0 telah mengubah pola transaksi ke dalam transaksi secara online. Fintech hadir sebagai sebuah teknologi inovatif yang berkembang dan berdampak pada inklusi keuangan. Generasi Z yang termasuk ke dalam generasi digital natives menjadi pendorong maju dan berkembangnya layanan transaksi pembayaran berbasis online atau fintech payment. Namun diketahui generasi Z masih belum memaksimalkan adanya penggunakan layanan fintech dibandingkan generasi Y. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh inovasi teknologi, perceived risk dan akuntabilitas perusahaan pada niat generasi Z untuk menggunakan fintech payment. Metode analisis yang digunakan yaitu analisis regresi linear berganda. Proses pengumpulan data dilakukan secara daring dengan media google form dan diperoleh 165 responden yang dapat digunakan dan sesuai dengan kriteria. Hasil yang diperoleh menunjukan bahwa variabel inovasi teknologi merupakan variabel dengan tingkat pengaruh yang paling tinggi yaitu sebesar 1,147 dan variabel akuntabilitas perusahaan sebesar 0,581. Sedangkan variabel perceived risk tidak menunjukan adanya pengaruh yang sesuai dengan hipotesis atau hipotesis ditolak. Penelitian ini membuktikan variabel penelitian diatas dapat mempengaruhi niat generasi Z di Kabupaten Banyumas dalam menggunakan layanan fintech payment.
Digitalisasi UMKM Inklusif di Kabupaten Banyumas sebagai Katalis Transformasi Sosial Menuju Ekonomi Berkelanjutan Putri, Puspita Lianti; Salsabela, Riska Nadiya
Seminar Nasional Penelitian dan Pengabdian Kepada Masyarakat 2025 Prosiding Seminar Nasional Penelitian dan Pengabdian Kepada Masyarakat (SNPPKM 2025)
Publisher : Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/snppkm.v4i1.1376

Abstract

This community engagement program aims to foster social and economic transformation through the inclusive digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Banyumas Regency. The program focuses on enhancing digital literacy and online marketing capabilities to enable entrepreneurs to adapt to a technology-driven economy. The implementation methods include a digital needs assessment, two-stage training on digital business management and creative marketing strategies, and four weeks of intensive mentoring using a need-based participatory approach. A total of 30 MSMEs from vulnerable groups and peri-urban areas participated actively in the program. Evaluation results show significant improvements in digital competencies, including an increase in understanding of digitalization concepts from 26% to 88% and the use of WhatsApp Business from 34% to 92%. The novelty of this program lies in the application of a context-based digital mentoring model rooted in local community engagement, integrating digital literacy with the strengthening of socio-economic networks. This inclusive and contextual approach has proven effective as a catalyst for social transformation and as a driver of inclusive and sustainable regional economic growth.
Analisis Strategi Pemasaran Konvensional Pada UMKM Kacang Goreng Kletik Sonic Jaya Dalam Memepertahankaan Eksistensi Di Era Digitalisasi Oktanita, Andriya; Inayah, Anisa Afri; Saputra, Aditiyo Dwi; Putri, Puspita Lianti
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6995

Abstract

This study is related to conventional marketing strategies implemented by UMKM Kacang Goreng Kletik Sonic Jaya in maintaining its existence in the digital era. The main issue in this study is the dependence of UMKM on traditional marketing strategies such as word of mouth, even though current market competition increasingly relies on digital technology. The purpose of this study is to analyze the effectiveness of conventional marketing strategies in maintaining the existence of UMKM in the midst of the digital era. This study uses a qualitative descriptive approach, with data collection methods in the form of interviews and documentation of UMKM owners and environments. The results of the study indicate that although conventional strategies are still quite effective in the local market, especially in the Pemalang area, there are obstacles in terms of adopting digital technology that can limit market growth. UMKM have limited knowledge and resources to access digital platforms. Therefore, training is needed on digital marketing so that UMKM can increase competitiveness and expand market reach more widely.
Business Model Canvas: Strategi Praktis Memetakan Usaha UMKM ASPIKMAS Patikraja Putri, Puspita Lianti; Iin Dyah Indrawati
Jurnal Pengabdian Masyarakat - PIMAS Vol. 4 No. 4 (2025): November
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v4i4.2041

Abstract

Tantangan utama yang dihadapi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah Patikraja adalah terbatasnya kemampuan dalam merancang strategi bisnis yang terstruktur dan terdokumentasi. Minimnya literasi manajerial dan belum digunakannya alat bantu visual seperti Business Model Canvas (BMC) menjadi hambatan dalam pengembangan usaha yang berorientasi jangka panjang. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas berpikir strategis pelaku UMKM melalui pelatihan dan pendampingan penyusunan BMC. Pelaksanaan kegiatan menggunakan pendekatan partisipatif-edukatif dalam lima tahapan: sosialisasi, pemaparan konsep, praktik penyusunan, diskusi reflektif, dan evaluasi pembelajaran. Sebanyak 25 peserta anggota ASPIKMAS Patikraja mengikuti kegiatan dan berhasil menghasilkan dokumen BMC yang relevan dengan karakteristik usahanya. Evaluasi menunjukkan peningkatan signifikan pemahaman peserta, dengan rata-rata skor pre-test 56,4 meningkat menjadi 84,7 pada post-test. Temuan ini menunjukkan bahwa pelatihan berbasis praktik dengan pendekatan kontekstual efektif dalam membangun literasi strategi bisnis, sekaligus memperkuat peran komunitas sebagai katalis pengembangan UMKM secara berkelanjutan.
Pengaruh Suasana Toko, Lokasi, Dan Online Customer Review Terhadap Minat Berkunjung Kembali Konsumen Barbershop Lifestylehub Di Purwokerto Royan, M. Zulfa; Putri, Puspita Lianti; Yuttama , Faizal Rizky
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3574

Abstract

The barbershop industry in Indonesia, particularly in Purwokerto, has become increasingly competitive with the emergence of the lifestyle hub concept, which not only provides haircut services but also offers lifestyle experiences such as coffee shops, comfortable waiting areas, and digital access. This condition requires barbershop owners to understand the factors influencing customer loyalty, especially revisit intention. This study aims to analyze the influence of store atmosphere, location, and online customer reviews on revisit intention of consumers at Barbershop Lifestylehub in Purwokerto, employing the Stimulus–Organism–Response (S-O-R) theory, in which these variables act as stimuli affecting consumer responses. A quantitative method with a survey approach was applied, using purposive sampling of 145 respondents who had visited lifestyle hub barbershops. The research instrument was a Likert-scale questionnaire, and the data were analyzed using validity, reliability, normality, multicollinearity tests, and multiple linear regression analysis. The results show that store atmosphere, location, and online customer reviews, both partially and simultaneously, have a positive and significant effect on revisit intention. These findings highlight that a comfortable store atmosphere, strategic location, and positive image on digital platforms are key factors in fostering consumer loyalty.
STRATEGI LIVE COMMERCE PADA UMKM DI KABUPATEN BANYUMAS Putri, Puspita Lianti; Indrawati, Iin Dyah
J-LEE - Journal of Law, English, and Economics Vol. 7 No. 2 (2025): DECEMBER
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of social commerce has accelerated live commerce as a marketing channel that emphasizes real time interaction, product demonstration, and trust building. This article aims to explain how live commerce is enacted as a strategic marketing and business practice among MSMEs in Banyumas Regency. Adopting an interpretive qualitative perspective with a multiple case study design, the study synthesizes two data sources: published MSME case studies containing interviews, observations, and documentation from the Banyumas context, and TikTok Shop analytics including performance records of TikTok Shop LIVE sessions from accounts identified with Banyumas or Purwokerto. Data were analyzed using reflexive thematic analysis to identify recurring strategic practices across cases. The findings reveal five core themes: structuring live sessions to capture attention and sustain audience engagement; transparency and demonstration as foundations of trust; conversion mechanisms driven by promotional urgency and explicit calls to action; live commerce as an ecosystem hub connected to broader sales networks such as resellers and affiliates; and operational capability and role division as prerequisites for sustainability. Platform analytics further show sharp performance variation, suggesting that higher live frequency does not automatically translate into higher transaction value. Overall, live commerce among Banyumas MSMEs constitutes a strategic capability that requires orchestration of content, trust, and operational consistency. The study highlights practical implications for capacity building that goes beyond technical livestream skills toward content strategy, promotional governance, service management, and transaction channel integration.
Co-Authors Chandra Sari, Kartika Dwi Faizal Rizky Yuttama Fania , Zakia Anik Mazaya, Juwita Sapta Iin Dyah Indrawati Inayah, Anisa Afri Indrawati, Iin Dyah Mukaromah, Siti - Nugrahaeni, Ully Resmi Oktanita, Andriya Ramadhani, Kartika Riska Nadiya Salsabela Royan, M. Zulfa Salmah, Aulia Fitria Salsabela, Riska Nadiya Saputra, Aditiyo Dwi Sari, Kartika Dwi Chandra Slamet Slamet Tamarima, Vena Widadi, Budi Zuhrufillah, Irfani