Article Per Year (5 Year)
p-Index From 2021 - 2026
2.136
P-Index
This Author published in this journals
All Journal MANAJEMEN Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Student Scientific Creativity Journal Jurnal Mahasiswa Kreatif Jurnal Pengabdian Masyarakat Nian Tana Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Ekonomi dan Pembangunan Indonesia Kajian Ekonomi dan Akuntansi Terapan Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Ekonomi Bisnis dan Kewirausahaan
Dian G Purba
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Strategi dan Tantangan Operasional pada KSU BONA MANDIRI JAYA di Kota Pematangsiantar Dina Saragih; Roni A Hasibuan; Dian G Purba; Grace R Naibaho; Savirgi B Amri; Stepan H Purba; Ahmad Tarez Azhadi; Sintong B Simanjuntak; Tia saragih
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1481

Abstract

This study aims to analyze the marketing strategies, operational mechanisms, and key challenges faced by the Multipurpose Cooperative (KSU) BONA MANDIRI JAYA. A qualitative research approach was employed, utilizing in-depth interviews, direct observation, and document analysis as data collection methods. The results show that the cooperative adopts a direct marketing strategy targeting underserved and remote areas, combined with a personalized approach in monitoring its clients. Despite its growth, the cooperative encounters several challenges, including limited capital, low member financial literacy, non-performing loans, and the need to adapt to digital transformation. To overcome these obstacles, the cooperative implements credit restructuring policies and intensive field monitoring. The study recommends strengthening institutional capacity and adopting digital systems to enhance the sustainability and efficiency of cooperative operations.
Peran Koperasi Kemuning Mitra Persada dalam Pengembangan UMKM di Pematangsiantar Romario F D Purba; Albenopri Simarmata; Dian G Purba; Rafael E J Siregar; Monika Siallagan; Yosi I Saragih; Rizky Sahertian; Muhammad Fauzi
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 2 (2025): Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i2.1025

Abstract

MSME players or those who will establish a business sometimes experience difficulties in providing business capital, even though MSMEs are one of the driving forces of the economy in Indonesia, especially for small and medium communities. Cooperatives are one of the solutions for loan providers, especially for MSME players or those who will enter the world of MSMEs, because the system is flexible and uncomplicated. This research aims to see the efforts of Kemuning Mitra Persada Cooperative in developing MSMEs in Pematangsiantar. This research uses a qualitative analysis approach, where data collection techniques are carried out by interviewing the Kemuning Mitra Persada Cooperative.
STRATEGI PEMASARAN DAN PENGEMBANGAN PRODUK UMKM ULOS DI UD. STEVEN PARDEDE Dian G Purba; Angelina Simbolon; Yusy Prita Hizkia Purba
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 3 (2024): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/smqqyb20

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) is an important effort to support the local economy and strengthen the sustainability of local culture. This study explores the marketing strategy and product development of Ulos MSMEs at UD. Steven Pardede, located in jl.Musyawarah No.9 the North Sumatra region, Indonesia. This research uses a qualitative approach by conducting in-depth interviews and direct observations of business owners and related staff. The research results show that UD. Steven Pardede implements a marketing strategy that focuses on strengthening the brand image, increasing product visibility through exhibitions and social media, as well as utilizing partnerships with shops and other companies in distributing their Ulos Batak products. Apart from that, the company also invests in product development through design innovation and product diversification according to market demand. This research provides valuable insight into best practices in marketing and developing Ulos MSME products, as well as highlighting the importance of adapting to market and technological changes in strengthening the competitiveness of MSMEs in the era of globalization. The practical implications of these findings include recommendations for implementing more effective digital marketing strategies and strengthening industry partnerships to support the growth of Ulos MSMEs in local and international markets.
PERTUMBUHAN DAN PERKEMBANGAN UMKM SHANAYA TEA Dian G Purba; Rospita C.Y Siahaan; Agustama Wani; Silvia Paramitha Purba; Faisal Alviandi Siadari; Tommi H Damanik; Fahri I Siregar
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 3 (2024): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/p67y4j52

Abstract

This journal discusses the contribution of Shanaya Tea Micro, Small and Medium Enterprises (MSMEs) in developing the local tea industry. Through this research, we analyze marketing strategies, product innovation and the role of MSMEs in increasing consumer awareness about local tea. The results show that Shanaya Tea has succeeded in strengthening the image of local tea through promoting sustainable products and collaborating with local tea farmers. The implication of this research is the importance of government support and collaboration between MSMEs to strengthen the position of the local tea industry in the domestic market. This research also reveals the challenges faced by Shanaya Tea MSMEs, including in terms of financing, regulations and market penetration. Nevertheless, Shanaya Tea's success shows the great potential of MSMEs in supporting product diversification and local economic development. The practical implication of this research is the importance of developing policies that support MSMEs in non-leading industrial sectors such as the tea industry. Further research can explore more deeply the collaboration strategies between MSMEs as well as the social and economic impacts of the development of the local tea industry in Indonesia. Apart from that, this research also highlights the importance of a sustainable approach in developing MSMEs in the agro-industrial sector. The results provide valuable insights for practitioners, academics and policy makers in understanding the role of MSMEs in the national economy as well as the efforts needed to increase the competitiveness of the local tea industry. Further research can dig deeper into marketing strategies and supply chain management in the context of MSMEs in the agro-industrial sector.
ANALISIS KEPENDUDUKAN DAN KESEJAHTERAAN EKONOMI DI NAGORI BOSAR: (STUDI TENTANG PEKERJA MIGRAN, PENDUDUK LOKAL DAN SUMBER PENDAPATAN) Dian G Purba; Faisal Alviandi Siadari; Tommi Hermanto Damanik; Fahri I Siregar; Rospita C.Y Siahaan; Agustama Wani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 3 (2024): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wpqv1n71

Abstract

This research aims to analyze population and economic welfare in Nagori Bosar by focusing on the differences between residents who work outside the village (migrant workers) and those who continue to work within the village. This study uses simple research by collecting data through short interviews conducted directly with the village head of NAGORI BOSAR. The research results show that 40% of Nagori Bosar residents work outside the village, while the other 60% work inside the village. Migrant workers tend to have higher income levels compared to local residents who work in villages. However, economic prosperity is not only determined by income but also by access to health, education and infrastructure facilities. This research also found that poverty and unemployment rates in Nagori Bosar are still high, especially among residents who do not have permanent jobs. The source of income for the people in this village is dominated by the agricultural, small trade and service sectors. Overall, this research reveals that although labor migration makes a significant contribution to increasing family income, there is an urgent need to improve the well-being of local residents through improving infrastructure and increasing access to basic services. The implications of this research indicate the need for more targeted policy interventions to reduce poverty and unemployment in Nagori Bosar.
Co-Authors Agustama Wani Ahmad Tarez Ahmad Tarez Azhadi Ahmad Tarez Azhdi Albenopri Simarmata Angelina Simbolon Brido S Simanjuntak Damanik, Darwin Demak Purba Didi Syahputra Dimas S A Nasution Dina Revani Saragih Dina Saragih Endang Silalahi Fadilah R M Siregar Fahri I Siregar Faisal A Siadari Faisal Alviandi Siadari Grace Naibaho Grace R Naibaho Hartati R Sitio Hartati Rodearna Sitio Indradewa, Rhian Jelita Simbolon Jhoni F Manurung Jun Kifran Manik Jun Kifran R. Manik M Fauzi Manres M.Nababan Mei Meri C Damanik Mei Meri Cahayana Damanik Monika Siallagan Nurwijayanti Octa P Saragih Octa Palentina Saragih Octa Saragih Pandapotan Damanik Pawer Darasa Panjaitan PURBA, ELIDAWATY Putri Khairunissa Putri Khairunnisa Rafael E J Siregar Rafael Siregar Rizky Sahertian Romario F D Purba Roni A Hasibuan Roni Agung Hasibuan Rospita C.Y Siahaan Savirgi B Amri Savirgi Badira Amri Silvia Paramitha Purba Sintong B Simanjuntak Sintong Brido Simanjuntak Stepan H Purba Stepan Purba Syamsiar, Syamsiar Tia Amanda Saragih Tia Saragih Tommi H Damanik Tommi Hermanto Damanik Widiya Damanik Yosi I Saragih Yosi Irawelda Saragih Yosi Irawelda W. Saragih Yosi Saragih Yuri Varanti Yusy Prita Hizkia Purba